This website uses cookies to ensure you have the best experience. Learn more

Cocoa Bio Company Case Study

3336 words - 14 pages

Topic
Option A. Company Case Study

Introduction

In the recent years, people pay more attention to healthy food. The brand I chose which name is Cocoa Bio can easily solve this problem. Cocoa Bio's idea is to create natural products of nourishment, which help people improving health using one of the best products that the nature has offered, the cocoa and consequently the chocolate. Cocoa Bio (2010).
Cocoa Bio was established in the United Kingdom. In March of 1997, Cocoa Bio started working to offer us this kind of products to a marketing expansion. In this essay, I will focus on expanding this brand to South Korean in which has not been covered yet. I will use PESTEL analysis macro ...view middle of the document...

The positive effect to import and international investments is getting more encourage and support from the government of the host country.

Economical factors
During half century of development, South Korea joined the OECD in 1996 and a decade later became a member of OECD’s Development Assistance Committee. As a developed country, South Korea is one of the world's wealthiest nations and one of the fastest growing countries, with high-income economy and a mature market. Suffering from lack of natural resources, South Korea adopted an export-oriented strategy to accelerate economy growth, to prevent the formation of a huge internal consumer market. South Korean is one of the few countries that the economy is signalling the way forward during the financial crisis. In 2012, South Korea was the 7th largest importer and 6th largest exporter in the world, and economic increase is faster than that of the European Union and United States in 2013. The South Korean economy of the 21st century is expected a stable and strong growth from 3.9% to 4.2% annually between 2011 and 2030. Britannica Online Encyclopedia(2013). Besides, it is well known that South Korean shipbuilding and automobile industry occupy the first place throughout the world. The table below shows the overall "Ease of Doing Business" rank (out of 189 economies) and the point economy's distance to frontier (DTF).
[pic]
According to the table, it is implied that expanding business to South Korea will have a fairly good environment and bright prospect. However, there also have negative aspects, such as exchange rate decline, it will lead to an increase in our cost of exports.

Subcultural factors
Because of South Korean cultural diversity, natives have strong collective consciousness and national consciousness. For instance, people think buying local brands could drive the domestic economy, so they choose local products instead of imported products. Lewis, J. and Sesay, A. (2005). South Korea is the world’s 12th highest living standard, and greatly influenced by the Western world. Under the influence of highly modernized, more and more people are care about healthy lifestyle. Moreover, because of the Korean language is influenced by other foreign languages, it is more easily for them to get in touch with foreign brands, thus we should take a good advantage of it to expand our brand into Korean market.

Technological factors
Public transportation in South Korea is world class. As a technology developed country, South Korea has the fastest Internet connection speeds in the world. Also, ranking 2nd in smartphone penetration, and 1st in the 4G LTE penetration, ICT Development Index, e-Government. Highly developed networks and media are conducive to the promotion and marketing of new products. Achrol, R. and Kotler, P. (1999).
Furthermore, South Korean has a technologically advanced transportation, which is provided by extensive networks of railways, ferry services, bus routes,...

Other Papers Like Cocoa Bio Company Case Study

Bottle Company Case Study

662 words - 3 pages 1: Bottling Company Case Study Due Week 10 and worth 140 points Imagine you are a manager at a major bottling company. Customers have begun to complain that the bottles of the brand of soda produced in your company contain less than the advertised sixteen (16) ounces of product. Your boss wants to solve the problem at hand and has asked you to investigate. You have your employees pull thirty (30) bottles off the line at random from all the

Bottling Company Case Study

1031 words - 5 pages Strayer University MAT 300 Dr. Soosan Shahrokh December 12, 2014 Bottling Company Case Study In this project we were given the case of customer complaints that the bottles of the brand of soda produced in our company contained less than the advertised sixteen ounces of product. Our boss wants us to solve the problem at hand and has asked me to investigate. I have asked my employees to pull Thirty (30) bottles off the line at random

Southern Company Case Study

1047 words - 5 pages Assignment 4: Southern Company—Case Study Author/Student: Antoine Jean “AJ” Garand Instructor/Professor: Dr. Marie-Line Germain, Ph.D. Course: Talent Management – HRM 532 Date: Sunday, February 26, 2012 Evaluate the effectiveness of the roles that the strategic leaders played in the formation of the performance management strategy. Silzer and Dowell (2010) define Talent Management as “ an integrated set of processes, programs, and

Huge Company Case Study

1507 words - 7 pages Huge Company Case Study Today, more and more organizations prefer Activity-Based Costing System (ABC) to the functional-based costing system. ABC takes into account minute details regarding the activities and the factors that add up to the final cost. ABC is based on an activity hierarchy wherein the different activities influencing the cost build up are grouped into different categories. Such a costing method improves cost measurement by

Cannon Company-Case Study

2287 words - 10 pages Case Study: The Dannon Company OL 690: Responsible Corporate Leadership Southern New Hampshire University March 25th, 2015 Introduction Danone, the parent company and U.S. subsidiary of Dannon, was founded in Barcelona Spain in 1919 by Isaac Carasso (Marquis, Shah, Tolleson, & Thomason, 2011). Isaac had the goal of developing a yogurt for more than the purpose of taste, but with additional inherent health benefits (Marquis, et al

Title: Bottling Company Case Study

656 words - 3 pages  Title: Bottling Company Case Study Name: Course: Course code: Institution: Date: Bottling Company Case Study Complaints have been received that the bottles of soda produced in our company contain less than the advertised sixteen (16) ounces of product. The purpose of ensuing study is to verify the claim of the complainers. A random sample of 30 bottles was drawn from among all the shifts of the plant. Bottle

Case Study: the Cannon Company

1743 words - 7 pages Case Study: The Dannon Company Student’s Name Institution Affiliation Case Study: The Cannon Company Introduction Dannon Company was among the US subsidiary of Danone, which was one of the largest health-focused companies in the whole world. Its global business centered on fresh dairy such as active yoghurt, medical nutrition, baby nutrition and the bottled water. In 2008, Dannon did manufactured and also marketed

Eagle Manufacturing Company Case Study

3592 words - 15 pages Case Name: Eagle Manufacturing Company Case Study I. Major Facts A. Ted Jones is the supply manager for the Eagle Manufacturing Company. He has been the supply manager for two years. B. Ted has been struggling with one crisis after another while trying to placate operations, plant maintenance, and seemingly half the management team (and their assistants). C. Although Ted Jones has a great team of buyers

Case Study: Treadway Tire Company

724 words - 3 pages A. Company Overview This case study examines Treadway Tire Company and its tire manufacturing plant in Lima, Ohio. The two root causes of the plant’s problems are high turnover and job dissatisfaction, which are expressly correlated to the company’s line foreman. The line foremen are responsible for managing workers within their section of the manufacturing line and also supervising 12-hour shifts. The line foreman are the lowest ranked

Case Study: Paypal Has Company

2166 words - 9 pages Case Study: PayPal Has Company PayPal—the online payment processor now owned by eBay - was the first truly successful Internet-based e-commerce payment system. Its origins were quite simple. On November 16, 1999, Peter Theil sat with friends at a restaurant. When the bill arrived, Theil used his Palm Pilot to "beam" his share to a friend sitting across the table. Theil and fellow co-founder Max Levchin had built a system that would allow them

Auckland Theatre Company Case Study

1536 words - 7 pages affect the ATC's ability to respond to fluctuating demand in the sales of the ticket. As inferred from the case study, “on average, 25-30 per cent of a season is booked in advance by subscribes. This may create loss of sales revenue from the particular group of 'spontaneous consumers'. When analysing the trend it is important to understand and draw distinction between spontaneous and busy consumer. Unlike busy consumer who couldn't find time to

Related Essays

Case Study Whistler Company

769 words - 4 pages Whistler Corporation Case Study Ivana Cizmic BU502 Instructor: Dr. Peggy Bilbruck Southern States University 2016 Abstract This case study is about analyzing the Whistler Corporation business issues. The Whistler Corporation at some point had to make a very important business decision. The decision was about if the company should continue manufacturing operations in the US or not. The company had experience some serious problems with

Bottling Company Case Study

1020 words - 5 pages Bottling Company Case Study Svontaya Murray Professor P. Self Math 300- Statistics June 8, 2015 Bottle Number | Ounces | Bottle Number | Ounces | BottleNumber | Ounces | 1 | 14.5 | 11 | 15 | 21 | 14.1 | 2 | 14.6 | 12 | 15.1 | 22 | 14.2 | 3 | 14.7 | 13 | 15 | 23 | 14 | 4 | 14.8 | 14 | 14.4 | 24 | 14.9 | 5 | 14.9 | 15 | 15.8 | 25 | 14.7 | 6 | 15.3 | 16 | 14 | 26 | 14.5 | 7 | 14.9 | 17 | 16 | 27 | 14.6 | 8 | 15.5 | 18

Bottle Company Case Study

607 words - 3 pages Bottle Company Case Study Statistics MAT/300 As Manager of the Harley Bottle Company, I have been receiving complaints from customers on the quantity of product received when purchasing our sixteen ounces soda bottles. These complaints have caused my boss to worry and would like me to investigate the issue at hand. I will begin my investigation by instructing the employees to pull at random 30 bottles from all the shifts at the bottling

Bottling Company Case Study

572 words - 3 pages Students, please view the "Submit a Clickable Rubric Assignment" in the Student Center. Instructors, training on how to grade is within the Instructor Center. Assignment 1: Bottling Company Case Study Due Week 10 and worth 140 points Imagine you are a manager at a major bottling company. Customers have begun to complain that the bottles of the brand of soda produced in your company contain less than the advertised sixteen (16) ounces of