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Coca Cola Vs Pepsi Essay

3285 words - 14 pages

Business Analysis
During this research work, Coca-Cola Company will be studied in order to review:
1.-Company Background
2.-Company Mission
3.-Company Vision
4.-Coca-Cola Business Environment
5.-Income Statement (Comparisons between Coca-Cola vs. PepsiCo).
6.-Balance Sheet (Comparisons between Coca-Cola vs. PepsiCo).
7.-Cash Flow Statement (Comparisons between Coca-Cola vs. PepsiCo).
8.-SWOT Matrix
9.-Economic trends and influence to Coca-Cola Company
10.-Strategies used by Coca-Cola Company
11.-Technological Advantages
12.-Coca-Cola and Globalization
13.-Coca-Cola’s Human Resource Management
14.-Management Decisions
15.-Conclusion

Company Background
So the first let’s ...view middle of the document...

cnn.com/magazines/fortune/fortune500/2011/full_list/index.html, para. 7).
Coca-Cola is a company which produces different kind of carbonated soft drinks which generally are sold in stores, restaurants and also through vending machines in around 200 countries. According with Wikipedia it is produced by The Coca-Cola Company of Atlanta, Georgia. (en.wikipedia.org/wiki/Coca-Cola, para. 1).
First let’s review, Coca-Cola’s Mission and Vision:

Mission
To refresh the world
To inspire moments of optimism and happiness
To create value and make a difference

Vision
Serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.” (www.thecoca-colacompany.com/ourcompany/mission_vision_values.html, para. 2).
Once has been reviewed the Mission and Vision of Coca-Cola Company, is important to go over the Company Values:
Leadership
Collaboration
Integrity
Accountability
Passion
Diversity
Quality
The Stakeholders represent any person, group, organization which affect or can be affected by Coca-Cola Company in this case according with answer bag, the main internal Coca-Cola stake holders are : “with 15% of the shares held by insiders (former and current executives plus the families of those who built up the company) and 9% SunTrust Bank. Coca-Cola largest individual shareholder is Berkshire Hathaway (holding 8% / 11 billion). Atlanta's Emory University has Coca-Cola holdings amounting to $3 billion” (www.answerbag.com/q_view/603161, para. 1)., also we have to mention the people who works for this world wide company, with the last one has been covered the main internal stakeholders, in regard the main external stakeholder has to be mentioned the vendors who supply all raw materials that Coca-Cola use to produce Coca-Cola products and the final customers which are anyone who buy this product.

Coca-Cola Business Environment
As is observed in other situations, we can find two different kinds of Business Environment, the internal Business Environment and the External Business Environment.
Internal Environment: It includes 5 Ms i.e. man, material, money, machinery and management, usually within the control of business. Business can make changes in these factors according to the change in the functioning of enterprise. External Environment: Those factors which are beyond the control of business enterprise are included in external environment. These factors are: Government and Legal factors, Geo-Physical Factors, Political Factors, Socio-Cultural Factors, Demo-Graphical factors etc.” (www.thegeminigeek.com/what-is-business-environment/, para. 1)
Now with this information let’s review Coca-Colas data:
The information that will be shared next, is based on Coca-Cola Pakistan, but once read it, you can assume and found out that can be applicable to the majority of the regions.
In regard Coca-Cola External Environment, the main...

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