Coca Cola Use Of Information Sources Essay

1151 words - 5 pages

Coca-Cola Use of Information Sources

Coca-Cola is a company that is known worldwide for its product. It is a drink that spans all ages, colors, races, and countries. The Coca-Cola Company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. The world’s headquarters are located in Atlanta, Georgia, with many other locations around the country. The Company and its subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and beverage bases for Coca-Cola, the company’s flagship brand, and over 230 other Company soft-drink brands are manufactured and sold by the Coca-Cola Company and its subsidiaries in nearly ...view middle of the document...

Whether it’s to gain a first time customer, getting them to switch from other brands or keep them loyal to Coca-Cola, the company uses strategic self-selection. They purchase shelves in big departmental stores and display their products on shelves in an attractive style. Most times, Coca-Cola pays more to have their products on shelves that are easier to reach and are more likely to be seen than the shelves that other companies use. Coca-Cola is one of the leading companies to take advantage of end caps and special racks that they give to outlets to promote specific products. Often times, salesman of the Coca-Cola company positions their freezers and their products in eye-catching positions. Normally they keep their freezers near the entrance of the stores or in high traveled areas. The company recently introduced a revolutionary electronic vending machine that has hundreds of Coke flavors on hand that even can be mixed from one single machine. The machine is called the “Freestyle” and offers a totally new and innovative approach to the standard vending machines ounces (Coca-Cola Company, 2012). The company also does sponsorships with different college and school's cafes and sponsors their sports events and other extra curriculum activities for increasing market share among younger demographics.
In 2004 Coca-Cola announced that they were joining forces with SAP to develop a new generation of solutions to improve direct store delivery, full-service vending and equipment service for the beverage and other consumer products industries. The new developments would include mobile solutions that have enhanced and supported these lines of business. The software helped leverage the integrated solutions of mySAP Business Suite to facilitate the interaction between field sales, inside sales and logistic functions, reduce associated costs and enhance customer service. The initiative combined the expertise of Coca-Cola Enterprises in beverage market development and execution with the software capabilities of SAP to produce a next-generation software solution that supports direct store delivery process from order to cash and settlement ("Coca-Cola goes live,"). From there, Coca-Cola went on to integrate SAP Strategic Enterprise Management platforms such as mySAP financials into their business in order to handle the financial processes of the corporation. SEM created a single environment to make financial data accessible to management across the globe ("Coca-Cola goes live,"). mySAP financials are tightly integrated with other SAP systems.  SEM provides Business Planning Simulation for finances, Data Warehousing for...

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