This website uses cookies to ensure you have the best experience. Learn more

Coca Cola: The Better Company Essay

1242 words - 5 pages

Coca-Cola: The Better Company
Coca-Cola is mostly known for its classic commercials. The purpose of the commercials is to persuade consumers to buy their product. According to the Jib Fowles article, “Advertising’s Fifteen Basic Appeals” the commercials associated with the company uses the need for affiliation in order to grab the consumer’s attention. The need for affiliation is depicted through the friendship, sharing and togetherness between groups of people or between two individuals. The commercial titled “Hard Times” is about greedy millionaire Mr. Burns, from the Simpson’s television show, and his sudden misfortune. The viewer hears a news caster happily reporting on Burns’ ...view middle of the document...

In an iconic commercial featured during the 1979 Super bowl, Pittsburgh Steeler’s “Mean Joe” Greene makes one boy’s day. After a tough game Greene hobbles into the locker room until a boy stops him and offers up his Coke to him. Initially declining, Greene eventually gives up and graciously accepts the beverage. After having a drink Greene smiles at the retreating boy’s back and gives him his jersey. The kid catches the jersey and delivers the famous line, “Thanks Mean Joe”. The commercial closes with the line “Have a coke with a smile. Coke adds life”. The advertisement is considered one of the best commercials because of its simple message that had a huge impact on viewers.
Advertising for Coca-Cola started as early as its invention by Dr. John S. Pemberton. In Jack Hayes’ article “Dr. John Pemberton (inventor of Coca-Cola)” shows how the beverage was first introduced as a “popular nerve tonic, stimulant and headache remedy” (Hayes 1) that was sold by other pharmacists. It was only after the formula was added with sugar instead of wine that Pemberton sold it as a “delicious, exhilarating, refreshing and invigorating soda-fountain beverage” (1). Hayes further explains how it was businessman Asa Chandler, the one who obtained the rights to the formula, that expanded the product into a brand and company by promoting the beverage “into every state territory in the United States by 1895” (3). Through the years, as the development of technology and the obsession with pop culture grew, the company’s methods of advertising Coca-Cola evolved. In the ads today they are more focused on the younger generation. “In Perfect Harmony: Popular Music and Cola Advertising” by Bethany Klein discusses how the cola giants such as Pepsi and Coke use popular music in their advertisements. Pepsi has been known to use famous pop stars like Britney Spears, Michael Jackson, and Mariah Carey in their ads to promote their product. The Coca-Cola website has recently featured Taio Cruz in a competition where rising stars will get a chance to collaborate with Cruz on his next album. The cola giants’ involvements with pop culture prove how versatile and relevant they can be. It also shows the competition, especially between these two iconic soda companies. Devon R. Desai and Spencer Waller’s article “Brands, Competition, and the Law” discusses how these brands are “central to the business world” (Desai and Waller 1). In the economy today it is so important that the American businesses do well. Right now Coca-Cola is the considered the world’s most valuable brand and holds the number one ranking in American manufacturing.
Criticisms for the brand come from the different health associations. Articles like Allison Aubrey’s “Kids and...

Other Papers Like Coca-Cola: the Better Company

Coca Cola Company Essay

1036 words - 5 pages multiculturalism in all its global companies. The main key to success is how the company conduct business on a global scale while maintaining a local approach (Banutu-Gomez & William, 2012). Establishment of communication strategies that enhance feedback from the consumers has led to better services thus enhancing its market. The best international market entry strategy to adopt is licensing. To establish a competition with the coca cola company, I

Coca Cola Company Essay

1642 words - 7 pages Royce Echarry Assignment 3 The Coca Cola Company is a global business that operates on a local scale, in every community where the company do business. There able to create a global reach with local focus because of the strength of Coca Cola System which comprises company and more than 250 bottling partners. The Coca Cola is not a single entity from legal or managerial perspective and the company does not own or control all of our bottling

Coca Cola Company

1886 words - 8 pages Innovation that matters Great Plains Coca-Cola refreshes its customers’ inventory with real-time order processing. Overview ■ Business Challenge A leader in the soft drink bottling industry, Great Plains Coca-Cola sought to extend that leadership by giving its customers the leanest, most efficient inventory practices possible. While its just-in-time processes were a good foundation, gaps in its order processing flow kept the company

the coca cola company modeling call

2875 words - 12 pages not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements. Reconciliation to U.S. GAAP Financial Information The following presentation may include certain "non-GAAP financial measures" as defined in Regulation G under the Securities Exchange Act of 1934. A schedule is posted on the

The Coca-Cola Company And Pepsico Pension Plans

1000 words - 4 pages The Coca-Cola Company and PepsiCo Pension Plans Intermediate Accounting III – ACC 305 Strayer University November 20, 2011   Abstract The Coca-Cola Company and PepsiCo are both very large manufacturing corporations that operate worldwide. Over the years, each corporation has had a very longevity of business success. The expansion of business and brands through subsidiaries, partnerships and franchises in beverage and food

Coca-Cola Company Marketing And Globalization

3257 words - 14 pages Coca-Cola Company Introduction Coca- Cola Company is the world leading manufacturer, distributor, and marketer of soft drinks. It was established after Coca-Cola invention on May 1886 by Dr. Pemberton. This company manufactures about 4000 products and 400 brands using tea, coffee, water, energy drinks, juices and much more. The company’s corporate center of operations is in Atlanta with local

Code of Ethics Conduct Coca-Cola Company

3215 words - 13 pages Challenges in the Global Business Environment Code of Ethics Conduct Coca-Cola Company Richard Bonds Dr. J. A. Anderson, Sr. Date May, 31 2014 Abstract Coca-Cola Company or Coke s the largest distributor of soft drinks in the world. Businesses such as Coke and other corporations set a strict code of ethics laws to live by and operate upon. This paper will illustrate the code of ethics of Coke the industry leaders and two of its

The Coca-Cola Company

2063 words - 9 pages Accomplishment for the 2nd Grading Period Accomplishment for the 2nd Grading Period The World of Plants Root crops Plant stalk Vegetable Leaves Flower Part Fruit Part Seed Part Plants that Reproduce Sexually Plants can reproduce asexually or sexually. To reproduce asexually, plants use rhizoids, fragmentation, or budding. Strawberries, crab grass, and Bermuda grass are examples of plants that

The Evolution Of Coca Cola

797 words - 4 pages On May 8, 2012, Coca-Cola Company celebrated its 126th anniversary. With a history that spans more than a century, it is no surprise that the brand has seen many changes since it first began. From selling nine drinks a day at Jacobs' Pharmacy in Atlanta, Georgia to selling about 19,400 beverages every second around the world, here is how the Coca-Cola Company has changed over the years and how the evolution has affected its business

The Competiton Between Coca-Cola and Pepsi

1710 words - 7 pages Subject: Economics The competition between “Coca-Cola”and “Pepsi” in the market for soft drinks Abstract There are two types of people – the ones who like “Coca-Cola”, and the ones who prefer “Pepsi”. Or at least that is the fact that trying to convince us the marketing experts from both companies. The two famous brands compete with any means to persuade whose drink is better. The solution to this problem relies on both of the companies

Socio Cultural Barriers Faced by Coca-Cola in India and Solutions to Overcome the Issues

3369 words - 14 pages CAMPAIGNS 7 5.4. LISTEN TO THE CUSTOMERS 7 5.5. MANAGING STYLE 7 5.6. PULL BACK PRICE- QUALITY TRADE –OFF PLANS 7 6. SUGGESTIONS 8 7. FORECASTS AND PREDICTIONS 9 8. CONCLUSION 9 9. REFERENCES 10 EXECUTIVE SUMMARY Coca – cola, the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in

Related Essays

The Coca Cola Company Essay

1519 words - 7 pages which product is better – and I’ll get the last word since this is my paper and it’s of course Coca-Cola, using my favorite tagline – “It’s The Real Thing!” References 1. The Coca-Cola Company, Heritage; The Chronicle of Coca-Cola. Retrieved April 27, 2012. 2. The ‘Coca Cola Brand’ & Sponsorship, Retrieved May 25, 2012. 3. "Coca

The Coca Cola Company Essay

4641 words - 19 pages bottlers. One of the bottlers is Coca-Cola Enterprises. This is the largest bottler in the world. It was once independent from Coca-Cola which Coca-Cola held majority shares without controlling power. However, Coca-Cola integrated Coca-Cola Enterprises earlier in 2010. It can have a better control distribution and be quicker to market with products - both key as the company keeps up with people's changing tastes. Besides, it expects to save at

Coca Cola Company Essay

2029 words - 9 pages optimism and happiness, and create value and make a difference (Coca-Cola Journey, n.d.). They accomplish these by following their vision and sustaining growth and empowerment. Culture of Coca Cola Company The organizational culture of Coca Cola revolves around their uniqueness. Their culture is built upon the uniqueness of the products in terms of the taste, how they build a better world, how they innovate new ideas into the company for

Coca Cola Company Essay

1045 words - 5 pages Running Head: THE COCA-COLA COMPANY The Coca-Cola Company ACC 499 Accounting Capstone The Coca-Cola Company The Coca-Cola Company is one of the largest beverage company's in the world. It has more than 500 brands of carbonated and non-carbonated beverages. Coca-Cola Company also has the world's largest beverage distribution system. More than 200 countries consume the company's beverages at a rate of 1.7 billion servings per day. Coca