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Coca Cola Distribiuton Solutions Essay

702 words - 3 pages

“Los administradores de Coca Cola y Pepsi, tuvieron que aprender por la mala que lo que funciona aquí no siempre funciona allá…”
Antecedentes
* En la india, mas del 45% de la industria de los refrescos en el 93’ consistía en pequeños fabricantes
* La compañía había estado presente en el mercado hindú desde 58’ hasta 77’
* Había disputas entre el gobierno y la compañía
* Coca cola prefirió retirarse de la india antes de revelar sus ingredientes y reducir sus activos un 40%
* El mecado de los refrescos en la india esta compuesto por seis segmentos de productos exitosos únicamente
* La guerra del golfo en Kuwait provocó una reseción drástica en países asiáticos-arabes ...view middle of the document...

consecuencias:
Coca Cola tiene una ventaja sobre la Pepsi, ya que fue una empresa que entro al mercado Indio anteriormente, aunque las circunstancias de la época, motivaron al retiro de la misma, la Coca Cola tiene un conocimiento de la cultura de la región India.
Pepsi, al entrar asociada con dos empresas, tiene una ventaja, y es que se dedico a no solo la comercialización de los refrescos de cola, sino que amplio su portafolio al mercado de jugos de frutas y agua embotellada. La desventaja que presentaron fue que Coca Cola, tuvo que reducir el precio de su producto hasta un 25% del costo original, para que pueda ser asequible, además, ambas empresas no podían comercializar los productos con el nombre original, sino que debían modificarlo y adaptarlo al mercado Indio, lo que dificulto la estrategia a ambas empresas.

Políticas de Producto: Coca Cola y Pepsi lanzaron líneas de productos que eran diferentes a apelar al gusto del consumidor de la India, pero apesar de los obstáculos, ambas compañías lanzaron productos que ya estaban disponibles, como laa bebida de cola, de frutas y agua carbonatada, después encontraron...

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