Dr. Louis Fry
March 7, 2014
It isn’t unknown that the Coca-Cola Company is a worldwide beverage company whom manufactures, markets, and sells only nonalcoholic refreshments. The headquarters is located in Atlanta, Georgia where John Pembert founded it in 1886 (Yahoo Finance, 2014). This company reports as the “world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands” (Coca-Cola Journey, 2013). Currently, as of 2013 when it was last reported, Coca Cola is ranked as 57th on the Fortune 500 List where they were previously ranked at 59th on the list (CNN Money, 2014). They created a ...view middle of the document...
e. their buildings, offices…), and the employee reward system (Steven & Von Glinow, 2013). Categories that fall under artifacts are the stories of Coca Cola, the rituals or ceremonies that they hold, the language of the company, and the physical structure (Steven & Von Glinow, 2013). Coca Cola is huge on creating stories on the experiences their consumers had with their products. Everyday a life is changed because of this company and Coca Cola considers everyone involved with the company a family member. Since the beginning of this company thousands of individuals have sent in their personal stories of how Coca Cola has positively affected their lives.
“In 1985, I had experienced several personal losses and had undergone a couple of difficult changes in my life. I moved from Iowa back to my hometown of Indianapolis, Indiana. I began a new job for the state of Indiana, and worked as an account executive marketing a job-training program. During my tenure in that position, I was responsible for an educational seminar for the state. I brought in a speaker from Coca-Cola. His presentation was about surviving change and embracing change. (This was during the new Coke marketing campaign.) During the seminar, he asked attendees to name the individual that had survived the most change; I was chosen. He presented me with a poster that depicts Coke through the ages. It remains one of my prized possessions today. His gift allowed me to understand that change is a part of life -- whether difficult or easy. The new Coke can on the print I own is a positive and not a negative symbol for me. It depicts that even with small failures in your life, overall you can be successful through your endurance, foresight and hard work” (Coca-Cola Journey, 2013)
This story above proves how inspirational and caring the Coca Cola Company is worldwide. With the many stories the company gets, they came up with an idea to build a museum of them along with the history of the company. The original museum, in which they named “World of Coca-Cola”, opened in 1991 and structured as a three-story building in downtown Atlanta, Georgia. This attraction remained open for 16 consecutive years until May 24, 2007 when a new museum was constructed and built that consist of much more inside for the Coca Cola fans. A formal artifact of the company is the ceremonies that are held to benefits the fans and future fans of Coca Cola. Every year, Coca Cola attends the “El Festival de la Calle Ocho”, a Hispanic music festival, in Miami, Florida. This year marked the 36th appearance of the company to this festival. Coca Cola always offers their fans the opportunity to meet and associate with the famous musicians that attend the festival every year as a token of appreciation (Coca Cola Journey, 2014). Employment engagement is the core of Coca Cola’s company success. Without full engagement, the company believes their position they are at now today would be elsewhere. Communication between...