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Coca Cola And Crown Mixed Alcohol Beverage

727 words - 3 pages

Coca Cola and Crown Mixed Alcohol Beverage

ECO/365

Coca Cola and Crown Mixed Alcohol Beverage
People have been drinking Coca Cola since 1886. Every day 1.7 million Coca Cola soft drinks are bought worldwide. However, there has not been a studied of how many people drink Coca Cola it is easy to say that several million people drink Coca Cola every day (Coca Cola Company, 2010). According to eMed Expert (2013), “People drink Coca Cola because, it is tasty, it is everywhere, the convenience of “Grab- n Go,” soda habits, and caffeine addiction has a part in why soda is consumed”. Because several million people drink Coca Cola the corporation is considering developing a new proposed ...view middle of the document...

Coca Cola has to find the marginal revenue and marginal cost, which gives the maximize profit- making potential. Marginal revenue is the change in total revenue associated with a change in quantity (Colander, Chapter 14, 2010). Marginal cost is the change in total revenue cost associated with a change in quantity (Colander, Chapter 14, 2010). Coca Cola found the profit maximizing level by making the marginal cost equal marginal revenue by finding the level of output. Coca found a competitive cost to sell the beverage to consumers by making a high profit. This company has the control over the cost is a un served market with no competitors that is against us.
In summary as a team, we had to select a potential competitive organization and a product in that organization. We choose Coca Cola for our company. Coca Cola has been around since 1886 and has the world's leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, until now Coca Cola has introduce a mixed alcoholic beverage with Crown. Coca Cola has to determined factors in different areas such...

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