• First coca-cola created by an Atlanta pharmacist in 1886 combining caramel-colored liquid and carbonated water
o Created as a response to the Prohibition as a nonalcoholic version of drinks
o 5 cents per glass
• Logo created by the bookkeeper at the pharmacy
• Average of 1.7 billion Coke-owned beverages consumed today
• Mission Statement:
o To refresh the world
o To inspire moments of optimism and happiness
o To create value and make a difference
• Expanded product lines to include alternative drinks but Coca-Cola remains its main product
is based on variables such as age, gender, ethnicity, education, occupation, income, and family status.
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Coca-cola also invented the DIY(do it yourself) machine that offers 104 individualized flavor choices. The machine with variety choices, and flavors allows people to have their drinks however they prefer; decaffeinated, diet, non diet, coke plus, lime, vanilla, etc.
Segment the Coke market creates the many positive impacts on product value and market target. It gains connection between innovative product and targeted market. Segmentation in advertising also plays an important role in supporting and maintaining the value of product. It creates differentiation via product compare to other competitors. Additionally, the variety of products helps Coca-Cola attract consumers from different ages, genders and lifestyles.
Thanks to smart strategy in customizing different products to different targets, Coca-Cola brought high turnover to many different products of the brand. For example, Diet coke aims to women whereas men tend to used coke zero. Basically, they are the same. However, for the purpose of targeting the right people with the right products, Coca cola has named that differently to focus on its marketing segmentation strategy. As the result, Coca cola gains more connection and becoming one of the biggest beverage companies all around the world. The launch of coke product beverage...