The History of Coca-Cola
A local pharmacist by the name of Dr. John Stith Pemberton invented the Syrup for Coca-Cola on May 8, 1886 in Atlanta, GA. This syrup was first put on the market when he carried the product to Jacobs pharmacy located down the street where it was pronounced “excellent”. It was then placed on sale as a soda fountain drink for five cents a glass. Later adding carbonated water with the syrup it was then that the drink became known as “Delicious and Refreshing”. A slogan that continues to live on today. The first advertisement was posted in the Atlanta Journal inviting citizens to try “the new and popular soda fountain drink”. Never realizing the potential of the ...view middle of the document...
17 on the top 50 companies for 2010. The CSD market remains to be Coca-Cola’s primary line of business activity. In essence, Coca-Cola may choose to diversify their product range and attempt to capitalize on opportunities that lie out with the CSD market. This is one potential growth strategy that Coca-Cola could explore in order to attract new customers and expand the overall size of the business. Coca-Cola has subsidiaries in countries all over the world and is easily able to dominate the CSD market
on a global basis. There are two possible strategies that will allow organizational growth. The first strategy is organic growth. This occurs when an organization seek to expand by increasing existing market share by diversifying into new product lines and categories.
The 2010 Annual review stated that Coca-Cola is currently continuing to meet the needs of consumers by growing the juice business. The juice and the juice drink category are a fast growing and dynamic segment of nonalcoholic ready to drink beverages. To meet their needs, Coca-Cola offers a range of more than 1,000 products, including juices, nectars, juice drinks, and smoothies made from a variety of fruits sourced from all over the world. This strategy centers a combination of organic growth, strategic acquisitions and innovative products and packaging. Packaging for many of Coca-Colas brands, such as Minute Maid, and Cepita, shares a common packaging look and feel which creates universal product experience for their customers and is tailored to the preferences and needs of consumers in individual markets.
Coca-Cola has launched a new application to promote its Sprite band, showing that mobile marketing has become an integral part of its marketing strategy. Since Sprite is focused on youth, Coca-Cola is targeting mobile audiences in particular. The marketing campaign works by having consumers shake, tilt or tap their iPhone screen to create a combination rhythm and melody track that can be
uploaded to the web for sharing and listening. Users can unlock more beats by twisting off the cap off of a
Sprite bottle and then texting in a keyword followed by the code under the cap. Sprite will then give the user a code that can be used to unlock even more beats.
This move by Coca-Cola shows that mobile marketing, a very common marketing strategy, is the next biggest thing for large, mainstream companies are taking advantage of. (Business Growth Strategies)
Proposed Growth Strategies
The Coca Cola Company has really good marketing strategies that are currently making the growth of their company increase significantly. With any market there is always room for improvement, and even though the strategies that they are using currently are very exceptional they can be improved to increase the growth of the company even more. Here we have a few strategies that we believe will reach out to more consumers and make sales increase more than they already...