This website uses cookies to ensure you have the best experience. Learn more

Click Fraud Essay

616 words - 3 pages

NT1110 Lab 10: Click Fraud
Research Project, November 2012
ITT Technical Institute

Click Fraud

Click fraud is a type of illegal fraud that occurs on the internet in pay per click, or PPC advertising, when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad's link.
PPC advertising is an arrangement in which webmasters (operators of Web sites), acting as publishers, display clickable links from advertisers in exchange for a charge per click. As this industry evolved, a number of advertising networks developed, acting as middlemen between these two groups (publishers and advertisers). Each time a (believed to be) valid Web user clicks on an ad, the advertiser pays the advertising network, who in turn pays the publisher a share of this ...view middle of the document...

However, huge numbers of clicks appearing to come from just one, or a small number of computers, or a single geographic area, look highly suspicious to the advertising network and advertisers. Clicks coming from a computer known to be that of a publisher also look suspicious to those watching for click fraud. A person attempting large-scale fraud, from one computer, stands a good chance of being caught. (Wikimedia, Inc., 2012)
Click fraud is the subject of some controversy and increasing litigation due to advertising networks being a key beneficiary of the fraud. Research has indicated that click fraud is perpetrated by individuals who use click fraud to increase their own personal banner ad revenues and also by companies who use click fraud as a way to deplete a competitor's advertising budget (ITBusinessEdge, 2012). Using a computer for this type of fraud is considered a Felony in California (Wikimedia, Inc., 2012).
The largest of the advertising networks, Google's AdWords/AdSense and Yahoo! Search Marketing, act in a dual role, since they are also publishers themselves (on their search engines). According to critics, this complex relationship may create a conflict of interest. This is because these companies lose money to undetected click fraud when paying out to the publisher but make more money when collecting fees from the advertiser. Because of the spread between what they collect and pay out, unfettered click fraud would create short-term profits for these companies. (Wikimedia, Inc., 2012)
Proving click fraud can be very difficult, since it is hard to know who is behind a computer and what their intentions are. Often the best an advertising network can do is to identify which clicks are most likely fraudulent and not charge the account of the advertiser. Even more sophisticated means of detection are used, but none are foolproof. (Wikimedia, Inc., 2012)

Works Cited
ITBusinessEdge. (2012). Webopedia.com. Retrieved from Webopedia Click Fraud: http://www.webopedia.com/TERM/C/click_fraud.html
Wikimedia, Inc. (2012, October). Click Fraud. Retrieved from Wikipedia.org: http://en.wikipedia.org/wiki/Click_fraud

Other Papers Like Click Fraud

Fraud In Finance Essay

864 words - 4 pages email fraud: “Report Phish and Email Scams If you encounter a suspicious email or website that says it's from Wells Fargo, do not respond to it or click any links. What to do Never open attachments, click on links, or respond to emails from suspicious or unknown senders. If you receive a suspicious email that appears to be from Wells Fargo, forward the email to reportphish@wellsfargo.com What is a phish? Phish or fraudulent emails

White Collar Crimes Essay

850 words - 4 pages White-Collar Crimes Principles and Theory of Section Management DeVry University Credit card fraud is a terrifying thing. It makes you feel violated and forever paranoid of when and how it is going to happen next. There are many different ways for thieves to steal your credit card information and go on a shopping spree. The one of many ways is for someone to attached a skimmer device to an ATM. This is “…a device that "skims" your debit or

Internet Fraud

1347 words - 6 pages Internet Fraud Today we live in a modernized society that is dependent on computers and the internet like the human body is dependent on its brain and heart for ordinary daily function. In 1973, the U.S. Defense Advanced Research Projects Agency (DARPA) initiated a research program to investigate techniques and technologies for interlinking packet networks of various kinds. The objective was to develop communication protocols which would allow

Cyber Scam

2555 words - 11 pages which online communication takes place. * Fraudulent – Acting within or having the influence to deceive; relating to or proceeding from fraud or dishonesty action. VI Review Related Literature Internet - The Internet, sometimes called simply "the Net," is a worldwide system of computer networks - a network of networks in which users at any one computer can, if they have permission, get information from any other computer (and

Gm50 Wk 4 Project

869 words - 4 pages convincing evidence of fraud, mistake, illegality, coercion, duress, and as a defense upon a preponderance of evidence that the contract is adhesive or unconscionable. What facts have to be alleged and proven? What is the result of a contract that is rescinded?  A: * Fraud: material misrepresentation intended to induce justifiable, detrimental reliance and causing damages. * MIstake: material error of fact by one party, where the other

Google: Dont Be Evil Unless....Article Review

1000 words - 4 pages lawsuits for this violation and Google acquisition of You Tube for $1.65 billion, also come with additional copyright issues. Besides, the role of click fraud, which generate ninety-nine percent of Google’s revenue from advertisers who pay Google every time a user clicks on the ad that are displayed within the Google results, also raised question from Google’s critics, who complained that Google is not responsive to the concerns of its advertisers on

Fraud and Money Laundering

3966 words - 16 pages Fraud and Money Laundering Definition Money laundering is defined as: ‘The funnelling of cash or other funds generated from illegal activities through legitimate financial institutions and businesses to conceal the source of the funds.’ Anti-Money Laundering, 2nd ed., IFAC, 2004 Fraud is a general term for deliberate misrepresentation and may include money laundering. The problems of fraud and especially money laundering are increasing at an

UOP FIN 370 Final Exam Free Answers

1922 words - 8 pages 1. The Securities Investor Protection Corporation protects individuals from • brokerage firm failures • making poor investment decisions • fraud by corporations • other investors who fail to make delivery 2. You just purchased a parcel of land for $10,000. If you expect a 12% annual rate of return on your investment, how much will you sell the land for in 10 years? • $38,720 • $39,720 • $31,060 • $25,000 Want

Uop Fin 370 Final Exam Free Answers

1802 words - 8 pages 1. The Securities Investor Protection Corporation protects individuals from • brokerage firm failures • making poor investment decisions • fraud by corporations • other investors who fail to make delivery 2. You just purchased a parcel of land for $10,000. If you expect a 12% annual rate of return on your investment, how much will you sell the land for in 10 years? • $38,720 • $39,720 • $31,060 • $25,000 Want more details

Ethics And Compliance

349 words - 2 pages Ethics and Compliance Team B FIN 370 April 23, 2012 Thien Ngo Ethics and Compliance Complying with the SEC Regulations The Securities Act of 1933 had two main purposes. The first purpose of the Securities Exchange Commission or SEC is to require investors to files significant information regarding the securities for public sale. The second purpose is to stop any fraud, or misrepresentation in the sale of these securities. The SEC

Identity Theft and Protection of Ppi

1299 words - 6 pages or Amazon account. To prevent this, it is important for people to recognize the stop signs of a fraudulent email. Firstly, be wary of any email that asks for personal information. Most reputable online services will not ask for your personal information but direct you to call or email their support team. Even still, don’t click on a link in an email unless you were expecting to receive it. Companies such as Amazon will not alert you to fraud and

Related Essays

Click Fraud Essay

908 words - 4 pages Click Fraud NT 1110 Computer Structure and Logic ITT Technical Institute 11/16/2013 First let me explain what pay per click advertising is. Introduced in 1998, business owners purchase links on search engines or on sites that employ search engine ads, they only pay for their ads when a potential customer clicks on the advertisement link. Fees vary considerably from as little as one cent to $25. Pay per click

Computer Crime Essay

1301 words - 6 pages Developing risk areas Computer-facilitated fraud and money laundering • • • • Focussed personal spam attacks (whale phishing, spear phishing) Click frauds to defraud online advertisers Phishing leading to Vishing and SMiShing / context-aware phishing Money laundering using stored value cards and online games Unauthorised access • Access to disable security systems • Embedded malicious code installed by corrupt insiders / consultants

The Threat Of Fraud Essay

1630 words - 7 pages The Threat of Fraud Tracey Brewer American InterContinental University Security and Loss Prevention CRJS270-1301B-01 Jade Pumphrey March 28, 2013 Abstract Identity theft, whether on a personal or business level is a criminal act. So, for many years individuals have plotted and schemed to come up with scams to obtain personal information from other individuals or organization to either sabotage one’s reputation or obtain financial gain

Google Case Study

4788 words - 20 pages enough under copyright law (Hof, 2007). The third problem faced is that Google often neglect or give vague responses to click-fraud problem happened in Google’s ad whether it happened in AdSense or AdWords. Click fraud refers to fake clicks on Google ad to make money. Some of them think that Google are not responding to this problem (Hof, 2007).Based on Thys, “They all had the same story we had: They’d submitted data to Google about possible