Classic Airlines Marketing Solution
Dr. Alan Mandel
May 04, 2012
Classic Airlines Marketing Solution
Good marketing is an important part of a successful business. Since marketing hugely affects our everyday way of living it is surrounded by everything we do, and see (Kotler & Keller). With many businesses aggressively working hard to stay in business, organizations have stepped up the types of services they offer their customers in order to stay aligned with their competitors. As stated by Kotler & Keller, “Marketing is an art and science and there seems to be an on-going battle between both the formulated side, and creative side of ...view middle of the document...
If CA could review all frequent flyer request for better customer service h may be able to gain the upper hand on all other competing air carriers and began to focus more directly on these customers only. Taking these steps would be a definite way to increase their customer profitability, and confidence levels and all of this could be done without having any additional cost affect the line with cost decreases. In order to maintain their current position in the market, Classic Airlines should implement new ways of creating customer confidence, and commitment while also improving their organizations profitability level. This step will allow the airline to be more financially established and obtain greater growth with ongoing opportunities.
Potential problem Solution
Know knowing that the organization suffers from several potential problems, a suggestion for a more sufficient CRM integration programing system that would allow better customer relations, and minimal creativity should be put in place. Innovative urgencies need to be established within the organization such as recognizing urgent customer needs, creating realistic benchmarks for locating the correct market segments, and concentrating on confirmed customer retaining methods for better leveraging on investor responses. Although Classic Airlines has been able to successfully increase the company’s productivity by dodging high fuel cost, and reorganizing, the company is still fighting to keep high accolades by maintaining their image mostly recognized by their customer’s standards.
Being able to identify all market segments, entails information from the most significant groups of customers requesting the services or products, and should be convoyed by the exact plans that pleases the consumers. The airline industry saw its’ largest drop ever in 2009 on passenger returns due to a weakened economy that grounded many would-be travelers. The Air Transport Association of America stated “that total passenger revenue for major U.S carriers fell 18% versus the year before, and this was by far the biggest drop ever, even exceeding the 14% decline in 2001” (CNNMoney.com 2010). Since this is the case the commercial airline industry needs to make available to their customers services, and products that would address the budget limitations, and e-commerce proficiencies. Since on-line customer registration has been so successful for businesses, all airlines are implementing a new strategy for their transition by offering the e-ticketing services to customers. The benefits of offering such a service would be most beneficial to the customer, airlines, and the travel agents. The customers would mostly benefit from having an easier way of understanding itinerary revisions when printed from the internet, would be mostly important when last minutes travel changes arise due to circumstances out of the customers control, and customer would have better check-in capabilities by using the internet. The...