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Classic Airlines And Marketing Paper

762 words - 4 pages

Classic Airlines and Marketing Paper

Classic Airlines and Marketing Paper

Classic Airlines is the world’s fifth largest airline. Because of the recent increase in terrorism customers have been reluctant to flying causing the stock of the company to be affected. The main challenge Classic Airlines faces is how to increase the members in its frequent flier program to show a profit. If Classic cannot increase its sales from the frequent flyer program the company will not succeed and continue to be a leader. The management for Classic Airlines will also need to find a way to keep existing members and increase the new members in their reward program. Additionally, ...view middle of the document...

I believe if Kevin reviewed the customers interviews by Renee, and look at its competitor’s analysis by John Hartman he will be able to identify key focus points to have a successful rewards program.   Furthermore, adding incentives for all travelers such as no cost to check bags, internet access, and in-flight entertainment would increase customer interest and increase sales.  
An example would be to offer a 2 day special of half off flights to any location and have new customers experience the changes first hand. Once the customer experience the new changes, and recommends Classic they will start getting more customers for frequent fliers. After the recommendation and the new customer books a flight, the existing customer should receive some type of rewards that could equal a free flight after certain amount of flights is reached. According to Kotler and Keller (2006), “Marketing deals with identifying and meeting human and social needs.” Classic Airlines will need to have a set goal for the frequent flier program, reward program stated in their marketing plan that will increase revenues and also satisfy their customers at the same time. To help with the cost Kevin came up with three cost saving recommendations that will help them deal with the rising cost of fuel and labor. The...

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