This website uses cookies to ensure you have the best experience. Learn more

Classic Airlines And Marketing Paper

762 words - 4 pages

Classic Airlines and Marketing Paper
10/02/2012

Classic Airlines and Marketing Paper

Classic Airlines is the world’s fifth largest airline. Because of the recent increase in terrorism customers have been reluctant to flying causing the stock of the company to be affected. The main challenge Classic Airlines faces is how to increase the members in its frequent flier program to show a profit. If Classic cannot increase its sales from the frequent flyer program the company will not succeed and continue to be a leader. The management for Classic Airlines will also need to find a way to keep existing members and increase the new members in their reward program. Additionally, ...view middle of the document...

I believe if Kevin reviewed the customers interviews by Renee, and look at its competitor’s analysis by John Hartman he will be able to identify key focus points to have a successful rewards program.   Furthermore, adding incentives for all travelers such as no cost to check bags, internet access, and in-flight entertainment would increase customer interest and increase sales.  
An example would be to offer a 2 day special of half off flights to any location and have new customers experience the changes first hand. Once the customer experience the new changes, and recommends Classic they will start getting more customers for frequent fliers. After the recommendation and the new customer books a flight, the existing customer should receive some type of rewards that could equal a free flight after certain amount of flights is reached. According to Kotler and Keller (2006), “Marketing deals with identifying and meeting human and social needs.” Classic Airlines will need to have a set goal for the frequent flier program, reward program stated in their marketing plan that will increase revenues and also satisfy their customers at the same time. To help with the cost Kevin came up with three cost saving recommendations that will help them deal with the rising cost of fuel and labor. The...

Other Papers Like Classic Airlines and Marketing Paper

Classic Airlines and Marketing Essay

750 words - 3 pages Classic Airlines and Marketing Essay Kimberly Clancy MKT/571 May 9, 2011 Alan Mandel Classic Airlines is a company that wants to be profitable by adapting a marketing concept. The company has to analyze its external and internal environment to determine opportunities any threats that would inhibit the company from success, increase profits and give the company a competitive advantage. A method some companies use to analyze the market

Classic Airlines Marketing Essay

1738 words - 7 pages means and use air travel less. As the global economy becomes weaken, the airline industry has been under pressure to control costs by cutting down customers’ services program. The paper will examine Classic Airlines current situation and focus on challenges, opportunities, external and internal pressures on marketing. By providing a clear problem statement, using SMART end-state goals and benchmark, recommendations will be made to solve the

Classic Airlines Marketing Soulution

1689 words - 7 pages marketing department have a clear concise method in place to review the problem and come up with a plan of action. This is done as shown in this paper by utilizing the problem-solving method. Classic Airlines has selected the best solution to reach their current goals and by continued use of the problem-solving method they are revamping and reestablishing themselves as a leader in the airline reward program. They are becoming more oriented toward

Classic Airlines Marketing Solution

2118 words - 9 pages Classic Airlines Marketing Solution A study of the Classic Airlines scenario reveals problems within the organization including customer dissatisfaction with customer service, a decline in customer loyalty and problems with employee job satisfaction and retention. Without resolution to the problems faced by Classic Airlines which have resulted in finanacial losses bankruptcy may be inevitable. Resolution or at the very least improvement

Classic Airlines Marketing Solution

2362 words - 10 pages Classic Airlines Marketing Solution Classic Airlines is one of the largest airlines in the world. Their routes include more than 240 cities and more than 2,300 flights a day. In 2004, they had a net operating income of $10 million dollars (Classic Airlines Scenario, 2011). Despite this achievement, Classic Airlines has been experiencing many challenges in operations that are threatening their profitability. These challenges include

Classic Airlines Marketing Solution

295 words - 2 pages (Classic Airline Scenario, 2010). To protect the company from possible bankruptcy, a 15% cost reduction has been implementedover the next 18 months. Each department will have cuts, with marketing hardest hit at 21.5% reduction versus sales and operations at 11.5% (Classic Airline Scenario, 2010). The following shows the cost reduction goals by department (Classic Airline Scenario, 2010). To make sure Classic Airlines does not go into bankruptcy

Classic Airlines Marketing Solution - 1510 words

1510 words - 7 pages Classic Airlines Marketing Solution Deatria Bookman UOP Marketing 571 Dr. Alan Mandel May 04, 2012 Classic Airlines Marketing Solution Good marketing is an important part of a successful business. Since marketing hugely affects our everyday way of living it is surrounded by everything we do, and see (Kotler & Keller). With many businesses aggressively working hard to stay in business, organizations have stepped up the types of

Classic Airlines Marketing Solution - 2479 words

2479 words - 10 pages constant decline of its stock prices. The Board of Directors are requiring a 15% cost reduction over the next 18 months, employees morale is low, and there is a lot of negative feedback from its customers in regards to the service provided by the company. I will implement a nine-step problem solving method that I will use to identify the problems at Classic Airlines, what opportunities the market has and create effective marketing solutions with a

Classic Airlines Marketing Solution - 3517 words

3517 words - 15 pages Classic Airlines Marketing Solution Michael R. Engler MKT571 7 May 2012 Professor Alan Mandel Classic Airlines Marketing Solution Classic Airlines is currently in a state of declining demand and the marketing team has been given the mandate not only to identify the underlying problems but also to find a workable solution that meets the company’s objectives (University of Phoenix, 2005). The marketing team has decided to use an

Classic Airlines Marketing Solutions

870 words - 4 pages Classic Airlines Marketing Solution Donna Tucker MKT 571 May 31, 2012 Ben McCollum Classic Airlines Marketing Solution This marketing solution for Classic Airlines is a reference tool to aide in forming solutions for the organizational issues currently existing. Customer satisfaction is waning and needs to be addressed to reverse declining sales and profit. The marketing solution will contain the nine step problem solving model to build

Classic Airlines Marketing

2016 words - 9 pages Classic Airlines is currently faced with the challenge of offering increased customer service in an economic environment that has forced decreases in the company’s across-the-the board spending (University of Phoenix, 2011). Most companies experience times of adversity. What is important is that they recognize the issues and apply a problem solving strategy to address the issues as soon as possible (Schuppe, 2003). Classic Airlines’ marketing

Related Essays

Classic Airlines And Marketing Essay

667 words - 3 pages Classic Airlines and Marketing By: Class: MKT/571 Professor: Date: Classic Airlines and Marketing The world known fifth largest Airlines is Classic Airlines. Classic Airlines owns over 375 jets, which serves 240 cities with over 2300 daily flights. Classic Airlines has been in existence for over 25 years. Classic Airlines employs over 32,000, profited $10 million on $8.7 billion sales. Classic Airlines is one of the most

Classic Airlines And Marketing Essay

808 words - 4 pages Classic Airlines and Marketing Glendadenise Brock-Meredith University of Phoenix (online) Marketing MKT 571 Patricia Girardi August 1, 2011 Classic Airlines and Marketing Introduction Classic Airlines is the world’s fifth largest airline with a fleet of more than 375 jets serving 240 cities with more than 2300 daily flights. Classic employs more than 32,000 people worldwide. Last year, Classic earned $10 million on $8.7 billion in

Classic Airlines And Marketing Essay

763 words - 4 pages Individual Assignment Classic Airlines and Marketing Shaquita V. Stewart MKT/571-Marketing Professor, Robert Barnet During the commencement of this course we have has the opportunity to acquire knowledge and insight to many different key aspects and concepts of marketing. In this brief we shall discuss the Classic Airlines scenario, consider the product (i.e. Classic

Classic Airlines And Marketing Concepts Essay

795 words - 4 pages challenges because of reduction in stock prices, employee morale, customer insecurity, escalating fuel, and labor prices, and internal managerial differences. The object of this paper is to describe some of the marketing concepts that are discovered in week one’s reading and confer how these concepts relate to Classic Airlines’ marketing challenges and existing corporate culture. The various challenges posed for Classic Airlines offers an