Classic Airlines And Marketing Essay

667 words - 3 pages

Classic Airlines and Marketing

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Class: MKT/571

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Classic Airlines and Marketing

The world known fifth largest Airlines is Classic Airlines. Classic Airlines owns over 375 jets, which serves 240 cities with over 2300 daily flights. Classic Airlines has been in existence for over 25 years. Classic Airlines employs over 32,000, profited $10 million on $8.7 billion sales. Classic Airlines is one of the most competitive airlines in the industry. With the uncertainty about flying, though profitable, Classic stock prices have been affected and their shares have decreased 10% in the past year. (Cited: UOP, 2010)

No matter what business function is ...view middle of the document...

Marketing concept and marketing strategy have to work hand – in – hand to be successful. Marketing Strategy is the groundwork of marketing plans or marketing concepts. A marketing plan contains a set of specific actions required to successfully implement a specific marketing strategy. The integration of marketing goals, policies, and tactics of a company, is considered a good marketing strategy. (Kotler, 2006) The objective of a marketing strategy is to provide a foundation from which a tactical plan is developed. (Kotler, 2006) Since Classic Airlines has a concern of flying from the consumers, as strong plan is needed with accuracy. Classic marketing team has to ask themselves after research, are they the dominance of their market? And if so, are they the leader, challenger, follower or Nicher. Classic Airlines largest concern will be their marketing strategy that needs to overcome their situation. Question will be asked:

• Will they receive a return on their investment for increased revenue

• Did they make the right decision

• Will this marketing plan keep their company competitive in their industry

• Will this take them to a higher level above their competitors

• Will this decision avoid cut...

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