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Classic Airline And Marketing Essay

712 words - 3 pages

Classic Airlines and Marketing Paper

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University of Phoenix


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Classic Airlines and Marketing

Classic Airlines has seen decreases in its profit shares and Classic Rewards members than in the past (University of Phoenix, nd., p. 1). Such decreases have had a significant impact on customer satisfaction levels and organizational profits. Therefore, senior executives, marketing, and financial analysts must use the appropriate marketing approach to address such issues and concerns of the organization potentially filing for bankruptcy. The senior management and analysts at Classic Airlines must use the organizational data to ...view middle of the document...

Understanding consumer’s needs, wants, and demands also has a significant impact on Classic Airlines’ customer service satisfaction levels and organizational profits and methods to target the airline market. Thus implementing distinct marketing strategies and concepts will increase the organization’s probability of increasing market shares, increasing Classic Rewards members, and increasing the amount of times that existing Classic Rewards members fly with the airline. The information obtained by Classic Airlines’ senior management and analysts enables executives to select the most suitable marketing approach for the organization to take; meanwhile, not cutting costs that will impose more risks for the airline.
The Benefits of Using a Marketing Information System (MIS)
Using a marketing information system (MIS) is beneficial because various aspects are considered. “A marketing information system consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers” (Kotler & Keller, 2007, p. 41). The marketing research and information obtained by Classic Airlines’ Chief Marketing Officer (CMO), Kevin Boyle will be used simultaneously in making well-informed decisions. Therefore, outlining distinct marketing strategies, organizational objectives, and organizational goals enables Classic Airlines to have a higher competitive advantage over other airline companies within the target market. However,...

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