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Key account lost had been lost, delays, employee complaints and employee safety concerns.
Strength: Columbia Industries, Inc. is the largest manufacturer of code-approved products to Construction industry. CI utilizes a large network of specialized distributors, supply houses, and mass merchandisers to sell its products.
Weakness: CI relies a lot on a few ...view middle of the document...
CI has the opportunity to capitalize on several great offerings from companies offering lift trucks.
Threat: The demand and sales for Columbia Industries’ products may decrease if economic and market condition changes such as economic downturn and new entry of potential competitors. The lift trucks from their respective companies all have cons that required great consideration, as the truck may never satisfy all necessary requirements, as well as costs are considerably high.
How can Columbia Industries make the right decision in regards to acquiring better lift trucks? The malfunction and unstable reliability of CI’s lift trucks is causing delay of product delivery which has cost CI some important customers. In addition, the unpleasant performance of lift trucks are rising safety concerns and poses potential risks among employees.
1. Order all Yale GC050ZG lift trucks
2. Order 4 Caterpillar FGC25K-HO lift trucks and 3 Hyster H50 XM lift trucks
Evaluation of Alternatives
Excellent capabilities beyond CI’s requirement, very competitive prices comparing to other offers, and repair/maintenance parts available over night.