Choosing A Channel Essay

1537 words - 7 pages

Business plan models
Name:
Institution:
Class:
Instructor:
Date:

Question 1
Business plan models are very crucial in any business organization. This is because they help the entrepreneur to outline what it is required to have a successful business. Here we discuss four different business plan models in the food industry. Each business plan model is different and designed to suit the type of business that one needs to start. The four business plan models that I am going to review are catering and ballroom rental business plan, catering business plan, non- profit food bank business plan and bakery business plan. These four business plan models are similar but they differ in different ways to ...view middle of the document...

The other issue is the opportunities which depicts that the four business plan models have equal opportunities in the market since they deal with food. The four business plan models are faced with similar threats in that one can cook food and no customers turn up.
However, the four business models differ in various ways. One of the ways in which the models vary is the amount of capital that is required to start. Catering and ballroom rental business plan requires a substantial amount of capital in order to be implemented whereas catering business plan for kids requires less amount of capital as compared to the other business plans. The other thing that may differ in the business plan models is the mission. For example, the mission for catering business plan is to provide youths with an opportunity to gain work experience and provide customers with healthy, homemade and affordable foods. The aim of the catering and ballroom rental business plan is to offer top class event experiences with impeccable execution to business and private clients. The mission of the non-profit food bank business plan is to alleviate hunger in Johnson County. The mission of the bakery business plan is to offer high quality coffee and pastry products at competitive prices.
Question 2
Starting up food business can be challenging but at the same time it can be exciting. In this segment we discuss on the advantages of the four business plan models. One of the advantages is that the models identify the needs and the wants of the customers. This is a very crucial role in starting up a business since one just makes sure that they give only the necessary products to the customers (Mullins & Komisar, 2009). The other advantage is that the models determine the demand for the food product. The other advantage is that the models outline the possible measures for generating cash for daily operation. The other advantage of the business models is that they identify new product areas and they allow for test to see if strategies are giving the desired results. The other advantage of the business plan models is that they help entrepreneurs to identify new and potential customers. By doing this, the proprietor is assured of a growing and lasting business. This increases the chances of a proprietor to take up the risks and invest in the business.
However, the four models of the business have their own limitations. One of the limitations is that they identify the weaknesses in the food industry business skills. The other disadvantage is that they lead to faulty marketing decisions based on the improperly analyzed data. This is due to the fact that the information used in the business is not accurate but only estimated. The other disadvantage is that they create unrealistic financial projections. This is because most of the people misinterpret the information provided in the business leading to the collapse of the business. The other limitation is that the models identify the weaknesses...

Other Papers Like Choosing a Channel

Us Pharmaceuticals of Korea Essay

3431 words - 14 pages 63 The Role of Marketing at Corporate Level 63 The Role of Marketing at Business Unit 64 Marketing and Personal Selling Strategies 65 Integrated Marketing Communications (IMC) 65 Sales Strategy—A Strategic Decision Area 66 Classification of Accounts 66 Relationship Strategy 66 Selling Methods 67 Channel Strategy 68 62 xx Contents Developing Sales Forecast 68 Types of Sales Forecast 68 Basic Terms Used in Forecasting 68 Forecasting Approaches

Communication Scenario Essay

542 words - 3 pages Communication Channels Melody Tice-Baird MGT521 April 22, 2012 Dr. Ronald Johnson Communication Channels Choosing the right form of communication channel to effectively deliver a message to the appropriate audience is important. It is not uncommon for the sender to pick the wrong communication channel simply because they want to choose the easiest and quickest method possible. Based on several scenarios, I will be discussing the best

Future Of Shopping

566 words - 3 pages becomes outdated. Today marketers are faced with difficult choice of choosing a channel in which to market their product and by not choosing one they may lose on an untapped market. With growing use of smart phones, tablets and laptops people first see the product online then in stores and then again online to compare prices and get the best deals so it is important for retailers to make their product available in as many channels as possible

Textbook Section Iv Part a Internet Exercise 8

643 words - 3 pages   Textbook Section IV Part A Internet Exercise 8: Selecting the Internet as a Distribution Channel One very important decision that marketers need to make is which channels of distribution to use for its products or services. Four primary considerations need to be analyzed before making the distribution choice: 1. Distribution coverage required, degree of control, total distribution cost, and channel flexibility. The distribution can go

Dell Casestudy

1220 words - 5 pages CSD industry: all profits extracted by suppliers Industry Summary The PC industry is highly competitive Low barriers to entry Low switching costs among customers Weak differentiation among most rivals Vigorous price competition Severe hold-up by Intel and Microsoft The PC Industry: Some Lessons Industry structure is not delivered by nature. It is influenced by firm decisions, good and bad In choosing what to do, industry leaders

Sales And Distribution Channel Structure Of Madura Garments

6532 words - 27 pages footwear * Company should aid the channel members in stocking, choosing a display pattern (if required) and merchandising * Ensuring trouble-free products and making provisions for return of dissatisfactory stocks Issue: Sales Organization and Sales Culture: Currently Madura Garments have 82 stores in India and 5 outside India. In India it has store across 50 cities in India, ranging from high streets like Connaught Place and South

Choosing The Best Sound Format For Production

1753 words - 8 pages Choosing the Best Sound Format for Production There are many issues facing an audio professional who is considering getting into surround production, either for music, film, DVD, Internet, or multi-media. Whether you are recording, mixing, editing, or mastering, there is a lot of information that you need to be comfortable with before you can succeed in surround sound. Although this

Keller Gm545 You Decide Paper

693 words - 3 pages Channel Challenges - Channel Microsystems Keller Graduate School of Management Devry University Channels of Distribution What are the pros and cons of choosing this distributor?  When selecting a channel partner, SPEAR, an acronym that describes important selection criteria, is often used to target the best candidate during a selection process. Aridi Graphics should evaluate each of the components of SPEAR in selecting a Western

Human Relations Through Media

632 words - 3 pages model, which is one of the five models of communication, demonstrates any form of communication made through social media. It consists of the sender, message, and receiver. The sender is ultimately responsible for encoding a message as well as choosing the transmission channel of the message. The message, which is what the sender is communing about, is the main object of communication. Once the message is sent, the receiver is the end of the

Audience Analysis

1274 words - 6 pages are to succeed as a presenter.” (para. 7). I would initiate my quarterly sales report by knowing the people who will be on the receiving end of my presentation. I need to know how knowledgeable they are of the topic. I also need to know what type of interest or stake they have in the information to be presented. An accurate analysis of my audience will then allow me to choose the appropriate channel of communication. From this point

Analysis Of Gap Inc. Multichannel Strategy

3873 words - 16 pages (Pentina & Hasty, 2009). Whilst this strategy aims to meet consumers’ needs by offering different options for channel choice during the decision-making process, it poses the challenge for companies to deliver a seamless experience at any touch point (Lee and Kim, 2010). Therefore, this report will aim to investigate to which extent Gap’s strategy has been able to successfully integrate its channels thus allowing identifying possible issues

Related Essays

Just Essay

602 words - 3 pages retailers or distributors, for example, and you appoint a manager to support your channel customers, you can compare your market share before and after the program to analyze the effects of channel management. Or by selecting more than one channel you can analyze each from a broader perspective, ultimately choosing one as superior to the others, or continually analyzing each to maximize earnings from long-term multiple channels. Costs Different

Distibution Strategy Essay

1035 words - 5 pages Distribution Strategy 1 Distribution Strategy Potential Intermediaries Distribution Strategy Introduction One of the most important phases of your marketing strategy is choosing your intermediaries. Choosing the right intermediaries is vital to the triumph of the marketing strategy. This paper discusses the significance of choosing the most suitable channel members for a Car Audio manufacturer. We will discuss the criteria used in

Dsitribution Channel Essay

1684 words - 7 pages policies and programmes of the firm. While selecting a distribution channel, the entrepreneur should compare the costs,sales volume and profits expected from alternative channels of distribution and take into account the following factors:- * Product Consideration:- The type and the nature of products manufactured is one of the important elements in choosing the distribution channel. The major product related factors are:- * Products of

Product Offering Essay

596 words - 3 pages Introduction International Market Channel Strategy According to Kotler and Keller (2007), “A marketing channel performs the work of moving goods from producers to consumers, overcoming the time, place, and possession gaps that separate goods and services from those who need or want them”. Choosing an appropriate channel strategy affects other marketing decisions. Kudler Fine Foods channel will produce a variety of wines. By using