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Chocoberry Analysis

1173 words - 5 pages

There are many different ways to generate ideas. You can use the problem-based concept generation. Using this format, the idea is generated because a problem exits. Using internal company records, input from technical and marketing teams, and most importantly, customer feedback, the problem is identified, and ideas are generated that may be a solution to the specific problem. Although this is a great way to generate ideas, it is not the ideal format for Chocoberry. Chocoberry’s ‘problem’ is an internal one. They want to expand their market and reach customers, as opposed to dealing with just businesses. For this reason, there is no problem they are trying to fix. They are simply ...view middle of the document...

The Delphi method asks everyone to write down their ideas, and then an impartial person summarizes the ideas that are presented. Using this method will give everyone a chance to anonymously submit their ideas without fear of ridicule or being shot down. Generally, with the Delphi method, there are multiple rounds. Once the ideas have been submitted, then there will be a second submission voting on the best ideas that were presented in the first round. And this will continue until one idea has been voted to generate a concept. For Chocoberry, the first two rounds will be used to generate ideas- the first general submission, and then a second submission to narrow down the choices. Once the ideas are narrowed down in the second round, then the more traditional brainstorming circle will be used. This will allow everyone to interact and bounce ideas off one another, which is something the Delphi method doesn’t do. It is almost individualistic brainstorming since the ideas are written down and not really spoken about. Combining both methods will give everyone a chance to present their ideas anonymously, but still discuss as a group once the ideas have been narrowed down. The group discussion session is vital in any brainstorming exercise. Sometimes something one person says triggers a thought in another person, which they may not have thought about otherwise.
When developing a new product, there are several different departments within the company that will affect the product in one way or another. The new development team is crucial in coming up with new ideas for products. However, the other departments, such as marketing and manufacturing are also crucial in the process. An idea from the new development is great, but if the manufacturing department cannot make turn the idea into an actual product, then the time spent creating the idea was wasted. For this reason, it is critical to have a representative from several departments working closely with the new development team during idea generation. In order for time and money to not be wasted, it is important to decide when to pull a representative from the different department into the new development process. In the case of Chocoberry, the representatives will come in at different stages, rather than be with the team from the beginning. To start the process, the new development team will use the Delphi method to generate several ideas. Once the ideas have gone through the process and have entered the traditional brainstorming circle, a representative from the manufacturing department will be...

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