This website uses cookies to ensure you have the best experience. Learn more

Checklist For Strategic Planning Apple Computer

2294 words - 10 pages

Checklist for Strategic Planning for Apple ComputerThis paper continues to discuss a strategic plan for Apple Computer, Inc. It covers the grand strategies, long term objectives, interviews, SWOT analysis and Porter's Five Forces analysis.Grand StrategiesApple Computer serves a niche market for education, consumer, and professional markets. Low-cost leadership, according to former CEO, John Scully, was lost to Apple in the 1980s when he made the decision not to switch to the Intel microprocessor (Lettice, 2003, par. 1). Since that time, Apple and IBM jointly developed the Motorola PowerPC microprocessor, which has technical differences from the Intel processor that some claim to be ...view middle of the document...

Apple should double its efforts to combat this perception.Product DevelopmentApple has shown its ability to develop new products, such as the recent introduction of the iPod and Apple music store, which are compatible with Windows. With a continuing product development strategy, using software and hardware development strengths, Apple should develop products that compensate for weaknesses and capitalize on strengths.InnovationA strategy incorporating innovation is perhaps the most important strategic decision for Apple. While the Newton personal digital assistant serves as an example of Apple's failure to successfully profit from innovation, the vast PDA market is testimony to this innovation. As indicated, Apple should apply innovative pressure to increasing compatibility with other hardware and software solutions, such as the distributed computing market.Long Term ObjectivesApple's Long Term Objective is to grow its market on the Motorola PowerPC platform by offering innovative and leading edge products that showcase their distinctive appearance and ease of use. It should focus on retaining its share of the education, consumer, and professional markets.Apple should increase its promotion and creation of Wintel-compatible products such as the iPod and Apple music store to gain a diverse share of the market. These products, like their flagship Macintosh product, substantiate its branding as innovative, ergonomic, and thought leading.InterviewsA recent discussion with Steve Jobs focused on several points with regard to Apple Computer and the technology industry. Strategically, Jobs believes that the company has and will continue to be innovative with regard to products such as the iPod. The success of the iPod, according to Jobs, has added a 40 percent increase in product distribution (Jobs, 2003). Jobs recognizes that the days of innovation are far from gone and cites companies like eBay and Google as examples. This level of optimism is apparently a requirement for success in the technology industry today and Jobs is an optimist (Jobs, 2003). Apple Computer understands the need for innovation and grounding breaking products that establish differentiation over their competition.Today, Apple is one of only two companies making money in the personal computer business. The recent downturn in this market has affected the strategic approach of many technology-oriented companies. Jobs suggested that today must be about the future of technology and "turning out more new products..." (Jobs, 2003, par. 1). Thus, a company that looks at research and development as an expense rather than an investment may find them left behind as the economy increases.Finally, Jobs alluded to market share referencing the fact that he feels there are three markets; professional, educational, and consumer. He feels that the professional and educational markets have suffered in recent years, yet they have doubled the consumer market share, which stands between 5 percent and 10...

Other Papers Like Checklist For Strategic Planning Apple Computer

Apple Computer Essay

1626 words - 7 pages Apple Computer, Inc.: Maintaining the Music Business while introducing iPhone and Apple TV Introduction Steven Wozniak had a great idea in which the company he worked for did not see a future in his idea. Steven had the idea to combine video monitors with computers and make it user friendly. This idea would become the personal computer. Approaching his high school buddy, Steve Jobs, it was decided that they should go into business

Apple Inc. an Analysis of Business Strategy

1242 words - 5 pages LexisNexis (AMU) Apple Inc. Annual Report (2012). Financial Summary. Retrieved from LexisNexis (AMU) Katzenbach, J. (2012). The Steve Jobs Way. Strategy and Business. Retrieved from http://www.strategy-business.com/article/00109?pg=all Pearce, J. A. II, & Robinson, R.B., (2013). Strategic Management: Planning for Domestic & Global Competition (13th ed.). New York, NY: McGraw-Hill Irwin. Reppa, R., Hirsh, E. The Luxury Touch. (2007). Strategy + Business (Reprint No. 07103). Retrieved from http://www.strategy-business.com/article/07103?pg=all

Swot Apple Inc Music Entetainment

2456 words - 10 pages external environment may facilitate additional levels of diversification. SWOT ANALYSIS OF APPLE COMPUTER INC. Strengths Brand Image: The Apple brand is well regarded amongst most consumers. Apple also enjoys a high level of brand awareness and brand recognition for its products throughout the markets in which it operates. Global Presence: Apple has opened more than 200 retail stores located worldwide. At the time that Apple has

Strategic Quality Management And Customer Satisfaction

1294 words - 6 pages could be used to enhance quality planning. Conclusion A clear vision and mission statement can take a company to new levels of achievement. Acquiring customers and convincing them to try new products creates challenges. References DATAMONITOR: Apple Inc. (2011). Apple Computer, Inc. SWOT Analysis, 1-9. Retrieved from: http://ehis.ebscohost.com Goetsch, D.L., & Davis, S.B., (2010). Quality management for

Individual Learning Project 1

1365 words - 6 pages strategy. The CSF strategy encompasses a set of objectives or goals that the organization must achieve in a specific period of time. These goals are converted into strategic plans and activities to be carried out at various levels throughout the organization. This process of planning provides a means for confirming Individual Learning Project 5 that the entire organization is focused on a shared purpose and vision. According to Blocher

External And Internal Environmental Analysis

1454 words - 6 pages . The products have been proven to give the esteemed clients value for their money yielding to high levels of customer satisfaction. These high rates of customer satisfaction create customer loyalty for Apple Inc (“All about strategic planning“, 2012). Apple Inc. stands ahead of other companies because of the offering of its products in retail stores. The company provides itself with an opportunity to build on a relationship with

Apple Computer Inc

1440 words - 6 pages innovation and the cultivation of customer focused business strategies that have led to devices and software such as the iPhone and iTunes. By analyzing the challenges Apples faces while putting its strategies into action the information that is gathered could be used to facilitate better strategic management planning for other business scenarios in the same or similar industries. Apple is a world-wide competitor in the electronic device and

Apple Computer

1303 words - 6 pages “Case 14: Apple Computer, Inc.: Maintaining the Music Business while introducing iPhone and Apple TV” Assignment 2; “Case 14: Apple Computer, Inc.: Maintaining the Music Business while introducing iPhone and Apple TV” Anthony Green Professor Milan Havel BUS499 July 24, 2011 “Case 14: Apple Computer, Inc.: Maintaining the Music Business while introducing iPhone and Apple TV” * Describe the key strategic challenges facing Apple

Stragetic Choice and Evaluation

1164 words - 5 pages technology industry. Although Apple was one of the first companies to develop desktop computers and a large share of the market, it wasn’t enough to sustain them as other companies began to launch desktop computers. Apple was deemed a has been in the computer industry and it wasn’t until 2001 when they launched the iPod that things began to turnaround for them. Apple could perhaps get involved in strategic alliances and joint ventures to

Case Analysis, Apple, Inc

979 words - 4 pages courses of action to address the issues identified with a decision/recommendation for action. Once called Apple Computer and historically know for its Macintosh personal computers (PC) line, Apple Computer dropped the latter part of its name in 2007 and became Apple, Inc. Even though non-PC product lines drove the majority of Apple’s financial performance there still seemed to be no real change in the company’s strategic profile. There were

Comparative Analysis of Apple and Dell

1804 words - 8 pages debt (Ingram 2013). Examining ratios are instrumental in planning and making strategic decision within a company. Ratios are also valuable to investors who want to evaluate a company’s performance, financial health, and solvency. APPLE Overview Apple Inc. (formerly Apple Computer, Inc.) is an American multinational corporation, founded by Steve Jobs, Steve Wozniak and Ronald Wayne, with a focus on designing and manufacturing consumer

Related Essays

Organizational Planning For Apple Essay

1361 words - 6 pages . John Argenti (1974). Systematic Corporate Planning. Wiley. Rob Price (1987). So Far: The First Ten Years of a Vision. Apple Computer. Epstein, Z. (2012). Ultrabooks flop in Q2, PC market implodes as Apple wins in the U.S. Retrieved from BGR News Patrick J. Burkhart and Suzanne Reuss (1993). Successful Strategic Planning: A Guide for Nonprofit Agencies and Organizations. Newbury Park: Sage Publications.[pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic]

Strategic Planning For Managers Essay

2139 words - 9 pages Lately many large and small organisations became more interested in strategic planning and its probable benefits (Parker, 1990). Strategic planning keeps on having a very important role in an increasingly complicated and vague environment since it affects the organisation’s performance positively (Raman, 2009). However, separating planners from doers is one of the downsides in strategic planning (Parker, 1990). For example, the risk of

Implementing Strategic Management For Apple Inc

5454 words - 22 pages APPLE Inc………….. 22 13. Model 13: Showing Gross Profit Margin ratio for APPLE Inc…………. 23 1. Executive summary Apple Inc. is a technology company, which designs, produces and sells goods of the Computer, Music and Mobile-phone Industries. It is differentiated by its brand-perception and identification. Over the last couple of years, Apple has become a cult-brand, thanking it’s iLife, iTunes, QuickTime and iMac lines. Apple Inc.’s short

Pay For Performance Through Strategic Planning

3802 words - 16 pages Pay for Performance through Strategic Planning Introduction Because studies have shown time and again that pay represents one of the most important factors involved in retaining qualified employees, it is little wonder that there has been a great deal of attention focused on how best to compensate employees for their performance in recent years. Moreover, because employee performance and productivity is inextricably related to organizational