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Charles And Keith Essay

668 words - 3 pages

CHARLES & KEITH is a fast fashion brand specializing in ladies footwear and accessories. It was founded in 1996 by brothers Charles and Keith Wong, under the CHARLES & KEITH Group which also owns the brands CHARLES & KEITH Signature Label and Pedro. [1]
From beginnings in 1996 at a 500 square feet store in Amara Shopping Centre Singapore, CHARLES & KEITH has made significant growth over the years. Since its launch in 1996, CHARLES & KEITH has been churning out ladies accessories and footwear. To date, its retail presence spans a wide variety of countries from Asia, Middle East, Africa and Europe, [2] and its online store [3] ships to over 70 different destinations around ...view middle of the document...

CHARLES & KEITH stores are company-owned, except where local legislation forbids foreigner-owned businesses; in those cases,
CHARLES & KEITH franchises the stores and through joint-venture. [9]
In 2007, CHARLES & KEITH launched two major lines- the CHARLES & KEITH SIGNATURE LABEL, as well as its handbags & accessories collection. The CHARLES & KEITH SIGNATURE LABEL provides a more expensive option. [10]
Manufacturing and distribution
CHARLES & KEITH adopts a vertically integrated distribution structure, consisting of Shipping and Logistics teams which ensure an annual distribution of over 5 million units worldwide. Production takes place in the Brand's self-owned factories in China and Malaysia. [11]
Design and development
Having over 70 design and development staff, CHARLES & KEITH produces over 750 footwear designs and 300 bags and accessories designs annually. [12]
Global stores
CHARLES & KEITH has retail presence in the following countries: [13]
Asia * Armenia * Azerbaijan * Brunei * China *...

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