Chapter 3 Methodology
This third chapter discussed the methods that the researcher has used in order to collate and evaluate the data in accordance to the goal of the study. Methodology is like a strategy or plan for achieving some goal; methods are the tactics that can be used to service the goals of the methodology. In essence, methodologies provide the blueprints that prescribe how the tools should be used. Considerably, the researcher used a structured questionnaire as the instrument of the study. Data gathered from the survey questionnaire are used to gauge the perceptions of the participants about the efficiency performance of Malaysian commercial banks.
3.1 Research philosophy
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This means that there may be different understandings and interpretations of reality and interpretive epistemology leads to accessing meanings made by others and describe how they come to make those meanings (Hatch and Cunliffe, 2006, p, 14).
3.2 Research design
This research operated within the cross-sectional design, as data on more than one case, using questionnaires were collected. Towards the latter part of the research, a comparative design to compare which concepts is similar and different when it comes to operational efficiency and cost efficiency and then the overall performance of the participating commercial banks.
3.3 Research strategy
The research was approached in a descriptive manner. A descriptive research intends to present facts concerning the nature and status of a situation, as it exists at the time of the study and to describe present conditions, events or systems. As a descriptive research also, the study concerns the relationships and practices that exist, beliefs and processes that are ongoing, effects that are being felt, or trends that are developing (Creswell, 1994). The researcher opted to use this kind of research considering the desire of the researcher to obtain first hand data from the representatives of the Malaysian commercial banks being surveyed.
Fundamentally, a descriptive research utilizes observations and surveys. That is the reason this approach was chosen by the researcher, whose intention is gather first hand data from respondents. Furthermore, it also allows flexible approach that when new issues arise during the study, a further investigation can be conducted in order to fill the gap. Apart from this, the research will also be allowed to drop different unproductive areas of research from the original plan of the study. Above all, it will be fast and cost-effective.
There are specified criteria wherein respondents must belong. A total of 100 representatives were targeted as samples. For the purpose of conducting the sampling strategy, Actually, convenient sampling is the sampling design of this study; it is the most appropriate design to use in this study since the researcher decided the sample size of the study i.e. 15 survey questions are chosen as per the questionnaire. This design is popular in the field of opinion research because it is done by merely looking for individuals with the requisite characteristics.
3.5 Questionnaire development
To assess the problem in hand, the researcher prepared a questionnaire for the survey that is asked to the intended respondents. It was indicated that this will be answered with no more than 10 minutes of the respondents’ time. Further, the answers was completely anonymous and confidential and if there were any particular questions the respondents do not want to answer, it was a standard that they should inform the researcher. The entire questionnaire was constructed in English and in layman terms so that all the...