Changes In Consumer Behavior Essay

933 words - 4 pages

Kotler defines consumer behavior to be the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. He argues that it blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people's wants. It also tries to assess ...view middle of the document...

Over time not only consumer buying behavior has changed but also marketing strategies by companies in order to keep abreast with the changing desires of a consumer. Faxall, 2008. Says that companies have made a move to launch premium products by companies to fulfill requirements of high class consumers. He points out that purchasing power or rural households has increased and as a result companies have started shifting their focus towards rural living consumers. With this move they have managed to reap huge benefits for themselves. He further argues that companies not only aim to sell their products but also aim to provide better sales services to its consumers. For instance companies have provision to send their technicians to repair the cars struck on highways or other outer locations due to technical failure or in case of a mishap. This improves the company’s credibility and helps to build its customer base. This is even evident in Kenya where CMC sends its mechanics to service vehicles bought from them for a certain period of time after the purchase.
Macinnis and Gupta, 2008. Identify with online purchasing as a change in the consumer behavior. Companies have so resulted to online marketing and this has seen the emergence of online shops such as ebay, oxl, amazon among others. They base India as their case study and argue that currently, products Indian consumers are buying through online are greeting cards, clothes, CDs/VCDs/DVDs, cassettes, books, magazines, medicine and educational material.
It has also been observed that celebrity influence has had an influence in the change in consumer behavior. This has been identified as an important tool which has been able to influence consumer buying behavior all over the world. Kotler, 2007. In India, celebrities are being increasingly used in marketing communication by marketers to lend personality to their products. Their activities and movements are being closely watched and imitated. What they...

Other Papers Like Changes In Consumer Behavior

Role of Accounting on Business Behavior Impacted by Tax Changes in Malaysia

1858 words - 8 pages Title: Role of accounting on business behaviors impacted by tax changes in Malaysia Justification There are many factors influence the changes of accounting importance where the role of accounting evolves along with the business changes affected by these factors. One of the factors that affect role of accounting in business field is tax. In Malaysia, Tax is generally divided into 2 types which are direct and indirect tax. Direct tax can be

Exploring How Brand Image Influences Consumer Behavior in Making a Brand Choice: a Case Study on Apple Iphone

3453 words - 14 pages while purchasing a specific product, it is the ability of the consumers’ cognitive response in differentiating a specific brand that drives the overall decision making process (Yang, 2005). The purpose of this study is to determine how consumer’s buying behavior in selecting iPhone as a product has been shaped up by the brand image communicated by Apple. This research will focus on studying consumers’ reaction and perception studies based on

A case analysis on consumer behavior in Barns and Noble

545 words - 3 pages General shopping category:Most customers overestimate the amount of time they spent shopping.Most customers did not look at the price of the item they purchased.Most customers like to glance at the covers of the magazines.Most customers who buy magazines do go into the book section and the people who buy books do not enter the magazine section.Most customers are attracted to the items that are in the first row of the top shelf.Product category

Consumer Prefernce Towards Tupperware Products

998 words - 4 pages Consumer Behavior. Consumerism & Consumer Behavior in the Contemporary Environment: Consumer movement & consumer rights. Concerns of consumers – government regulations & role of non-government organizations in addressing the same. Changing face of consumer behavior under the new scenario of globalization, technological changes, new retailing environment, etc. CONSUMERS AS INDIVIDUALS Personality and Self Concept in Consumer Behavior

8 Pillars

651 words - 3 pages associated to it. 2. Social processes which influence consumer behavior. a. Reference groups are made up of people that compare themselves with each other. i. Primary groups consists of people who interact on a regular basis like friend, family, and Co workers ii. Secondary groups are formal and share indirect. Examples are clubs, political parties, and religious associations. b. Role in society also plays a

Supply Chain

2074 words - 9 pages message without even knowing it –through subliminal advertising. Psychological Factors Perception - Numerous studies by psychologists & consumer researcher have found little or no link between subliminal message & consumer behavior. Psychological Factors Learning • Learning describes changes in an individual’s behavior arising from experience • Learning occurs through – Drives – Stimuli – Cues • Internal stimulus that calls for action

Consumer Behaviour

828 words - 4 pages will be impossible to group customers into segments. 2. Personality is consistent and enduring • Though personality of consumers may be consistent, their consumption behavior often varies. 3. Personality can change • An individual’s personality changes not only in response to abrupt events, but also as part of a gradual maturing process. • Convergence in the personality characteristic of men and women. Chapter 5(Consumer Behavior

Study of Consumer Behavior Towards Purchasing Toothpaste

1645 words - 7 pages motives relate to social and emotional reasons for patronage. They include recreation. RATIONALE OF THE STUDY Today the success of any firm depends upon the satisfaction of consumers. For satisfying the consumers the firm should know about the behavior of the consumers. In these circumstances understanding consumer is a very difficult task because of the changing technology, innovation, and changes in life style. As per the ideas given by the

Influencing Marketing

1362 words - 6 pages favorable affect or interest in a product in order to influence consumer behavior to change to a desired behavior. On the other hand the concept for operant conditioning influences the behavior of both antecedents and consequences. Vicarious learning or modeling is another process in which a consumer changes his or her behavior by watching other and its consequences. Many of these behaviors are studied carefully in order for marketers to

Cross-Cultural Consumer Behavior

519 words - 3 pages An Article Review on Cross-Cultural Consumer Behavior (Mooij, Marieke de ; Geert,Hofstede;, 2011) By Abhishek M 1121420 Summary The article speaks about the cultural relationships regarding with self personality an attitude & these are explained based on consumer behavior models, branding and advertizing strategies. The article explains the framework of the cross cultural consumer behavior and the components are explained in terms of

Analyzing Consumer Buying Behavior

1187 words - 5 pages to each and every target consumer. Successful marketing requires that companies fully connect with their customers. Adopting a holistic marketing orientation means understanding customers – gaining a 360 degree view of both their daily lives and the changes that occur during their lifetimes so that the right products are always marketed to the right customers in the right way. The product must bring a benefit to the customer in order for the

Related Essays

Understanding Consumer Behavior In Retail Banking

4386 words - 18 pages ways in which they might enhance trust among their customer base, perhaps by better communicating messages around ethical practices and changes in behavior. It is also important to develop new customer strategies and focus on loyalty programs as a longrun source of income and enhanced relationships. Satisfaction drivers vary significantly across markets, and pan-European institutions should be mindful of these often marked differences when

Aspects Of Consumer Behavior To Emphasize In Marketing

1067 words - 5 pages Aspects of consumer behavior to emphasize in marketing. Marketing concentrates on several aspects of consumer behavior in order to promote a product or service. A consumer’s motivation is one aspect that Coca-Cola should emphasize to increase product sales. Their motivation, such as a hunger or thirst, will be the deciding factor to drive the consumer to make a purchase. In past advertising campaigns Coca-Cola has aligned the product with

Consumer Trends And Drivers Of Behavior In The Indian Dairy Food Market

646 words - 3 pages Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Dairy Food Market This report provides an overview of the Indian Dairy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development for effectively targeting the most pertinent consumer need states and offers strategic

What Factors To Affect Hong Kong Male’s Consumer Behavior In Buying Facial Cleanser?

5964 words - 24 pages : Malardalen University Press. Twenge, M. J. (1997). Changes in Masculine and Feminie Traits Over Time. A Meta Analysis , Vol. 36, No. 5/6. Ya-Ling, W., & You-Shyang, C. (2012). The Analysis of Consumer Purchasing Behavior on Cosmetics. Journal of Advanced Computational Intelligence and Intelligent Informatics , Vol. 16 No. 3. Zoe, D. D., & Lauren, T. (2006). Cosmetic Formulation of Skin Care Products. Cosmetic Science and Technology, Vol. 30, No. 4.