Cerveceria Essay

2968 words - 12 pages

Introduction
In 1975 the nine most important companies, in terms of sells, in Mexico were own by the state or were 100% foreign companies. Is the tenth company were private companies with national participation started to appear, as Cerveceria Cuahutemoc which at that time occupied the twelfth place at a national level.
In 1995 as we all know it occurred the “onda salinista” were many companies were affected between them were PEMEX and Altos Hornos de Mexico which are companies that are extremely important for the Mexican economy, but at that bad moment of the country, Fomento Economico Meixano (FEMSA), which is the controller of Cerveceria Cuauhtemoc-Moctezuma and grupo Modelo were ...view middle of the document...

, were starting to establish in good positions within the best companies.
This investments as we know require of a considerable amount of money and the first banks were also starting to establish so they didn’t have the capacity of lending the required amount of money to the owners of the companies, so they needed to invert their own or their family’s capital.
At that time in Mexico the beer production was totally different as nowadays. The beer fabrication in our country is full of tradition, it was not until the end of the XIX century that the “modern” beer industry started to establish in a more solid way.
In Mexico there existed two main beer companies one in D.F and the other in Toluca, but this companies started to face certain problems because the Mexicans didn’t leave aside their traditional tequila and pulque, for them the beer was another drink that sometimes they can drink but the product was not as traditional as in the United Stated or Germany. The companies started to notice that the main cities were most of the beer was consumed were in the north cities that are boundaries with the United States.
We need to see that at the time there didn’t exist all the process of logistics that exists nowadays, so the Mexicans at the north states of Mexico started to consume beers from companies of the United States. This caused an increased of 580% in those companies in the years 1884 – 1888.
In Matamoros, Tamaulipas it was imported 1,400 containers of bottled beer annually; 1,200 came from Milwaukee and 200 from San Luis. The type of beer that was consumed at that time was Pilsner. In this city it was only importing beer from North American companies and the price for container was of $16.50. In other hand, in the frontier city Piedras Negras, beer was imported from Germany and the United States.
Actually, the national companies that exist occupied the first place in the consuming of their beer here in the country and also an important part of the foreign market.
Cerveceria Cuauhtemos was one of the companies that started to grow in a very rapidly way achieving a 55% increase of their exportations.
* The beginning of Cerveceria Cuauhtemoc
The background to the Cerveceria Cuauhtemoc back to the factory of Jose Calderon beer that was established together to the ice maker in 1886. In addition to them, Calderon owned one of Monterrey's major commerce industry of those years, “La Casa Calderon y Compañía”. Among the many businesses that had the company in the early of the eighties was imported beer to the United States, so those who worked in the company knew the business sale and distribution of beverage of foreign origin in the city of Monterrey.
Such was the case of Isaac Garza, employee of La Casa Calderon for a time of 15 years prior to the establishment of Cerveceria Cuauhtemoc, of such a way that when death came from Jose Calderon in 1889, his widow - Muguerza Francisca Calderon was in charge of that company with the help...

Other Papers Like Cerveceria

A Heart Of Darkness Essay

1748 words - 7 pages In this short story, there are frequent significant subject and ideas that make the story, "A Heart of Darkness," by Joseph Conrad, and haunting novel. The main theme is absolute white power over the natives. The theme validates the corruption, and the dependence caused by the white people as they took over the Congo. White men were giving all the power; they had no self-control, and in the end they did not use wisely. The white men became

The Aspects Of Vulnerability Among The Exploited In Medical Research

2287 words - 10 pages Essentially, everyone is in some state of vulnerability. However, some of us are more susceptible to harm due to our vulnerabilities. The susceptible are the individuals with the greatest risk. These individuals risk the loss of their autonomy, and maybe even their lives. Vulnerable populations can be found in every subset of society. However, as previously mentioned, there are some vulnerable populations that are at an even greater risk than

The Hitchhiker’S Guide To The Galaxy

1171 words - 5 pages The Hitchhiker’s Guide to the Galaxy As the human race makes life-changing discoveries, it is made apparent that there is always more to learn as the universe, instead of becoming familiar, is becoming absurd. The Hitchhiker’s Guide to the Galaxy, written by Douglas Adams, as well as the 2005 film adaption, portrays absurdity to be an all-encompassing system in the universe. Through the introduction and attempt to understand lack of reason, the

The Ford Motor Company Wage Increase Of 1914 And The Theory Of Incentives And Efficiency Wages

1252 words - 6 pages ‘It’s not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages’ (Henry Ford, cited in Johnson and Weinstein 2004, p. 2). When the Ford Motor Company announced that it would more than double the wages of its workers in January 1914 to a ‘five-dollar day’ minimum, was this a contradiction to Henry Ford’s statement? If customers are actually the ultimate payers of wages, then more than

Historical Analysis Of The Economical Breakthroughs Of The Industrial Revolution

1396 words - 6 pages A Historical Analysis of the Economical Breakthroughs of the Industrial Revolution During the Industrial Revolution, many elements of society experienced huge breakthroughs that would change the way they functioned forever. Economics were definitely one of them. With many new inventions and many factories appearing, many, many, more resources were being created than ever before. Also, all of the revenue from these resources was being given to

Leadership Portrayed in Monologue from Shakespeare’s Henry V

1214 words - 5 pages Leadership is defined as a socially constructed process and which also affect organizational future outcomes. Leader is someone at high position who have overall duty for an organization, she or he decide what to do and the way how to achieve it. (Carter and Greer, 2013)The role of leader is extremely important for an organization, leader use their own power to influence the followers though many different ways such as motivation in order to

Cuba Civil Rights

1906 words - 8 pages Picture a country that has limits on how much you can make random government imprisonments and more what do you do. That is the situation for the eleven million seventy-five thousand two hundred forty-four people of Cuba since the takeover of Fidel Castro. The US is opposed to Castro taking control of Cuba. Castro managed to ease the United States nerves when he said that Cuba was against all forms of communism. According to Lana Wylie the Union

US Freight System

1273 words - 6 pages General Environment Each American requires the movement of approximately 40 tons of freight per year across the freight network. This includes everything from shirts to lawn mower to orange juice. • As the U.S. population expands, the U.S. freight system will be called upon to meet the demands of a larger population • Between 2010 and 2035, the system will experience a 22 percent increase in the total amount of tonnage it moves • By 2050, with

Democratic Peace Theory

1852 words - 8 pages Intro: US Presidents have made it a goal during their term(s) in office to establish a good relationship with foreign countries and even try to improve upon existing connections with our allies. Some believe it is to prevent conflicts between the countries while others dispute that it is a threat assessment by the United States to pick and choose their friends and enemies. Preventing conflict between two democracies or countries that practice

Booker T. Washington

1621 words - 7 pages “Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome” –Booker T. Washing. Booker Taliaferro Washington was born in Hale’s Ford, Virginia on April 5th, 1856 to Jane Burroughs and an unknown White man. Washington was married three times. His first wife was Fannie N. Smith from Malden, West Virginia. Booker and Fannie were married in the summer of 1882 and had one child

Corn, Broccoli, Grass Or Balanced

2611 words - 11 pages About a century ago, there was not an epidemic of diet-related illness, a bizarre account of destroyed farmland, dead zones in our oceans created by chemical run-off spilling into the waterways, and there sure was not millions of people questioning the moral ethics of their diet. In the Omnivore’s Dilemma: A Natural History of Four Meals, the author Michael Pollan goes on a journey to investigate the sources of the nation’s food supply, for which

Related Essays

Freedom And Responsibility Essay

2141 words - 9 pages Built within the Constitution of the United States are specifically defined freedoms that are guaranteed to all citizens. Conversely, with every constitutional freedom there comes a corresponding responsibility. On September 25, 1789, the state legislature’s twelve proposed amendments were transmitted by congress, the first two dealing with congressional representation and congressional pay. The following numbers three through twelve were

Hate Crime Laws Essay

2348 words - 10 pages On June 7, 1998, 49-year-old James Byrd Jr. of Texas accepted a ride from three white men, who then beat him severely, urinated on him, chained him by his ankles to the back of their pick-up truck, dragged him for three miles into the countryside, and dumped his corpse in front of an African-American cemetery (Graczyk). A little over a year later, a jury sentenced ring leader John King to death by lethal injection (“Man Executed for Dragging

Rational Emotional Behavior Therapy Case Study Conceptualization And Treatment Plan

2140 words - 9 pages Rational Emotional Behavior Therapy Case Study of Sarah: A Conceptualization and Treatment Plan Rational emotive behavior therapy, REBT, was developed by Albert Ellis and holds the central belief that the events in our lives do not cause our disturbances but that they are instead caused by our view of the events (Murdock, 2009). Murdock (2009) states that “people are seen as responsible for their behavior” (p. 279) but, because they are

Holidays In Albania Essay

1636 words - 7 pages Have you ever thought about having exciting and incredibly cheap vacations? Albania might be the right choice. According to My Travel Guide, Albania is ranked the fourth among ten places worth visiting in Eastern Europe (“Top 10 Eastern European Destinations”). One can encounter three kinds of vacations in this Mediterranean country: winter, summer, and cultural. The ideal places to spend your winter vacations are the Albanian Alps. They are