In 1975 the nine most important companies, in terms of sells, in Mexico were own by the state or were 100% foreign companies. Is the tenth company were private companies with national participation started to appear, as Cerveceria Cuahutemoc which at that time occupied the twelfth place at a national level.
In 1995 as we all know it occurred the “onda salinista” were many companies were affected between them were PEMEX and Altos Hornos de Mexico which are companies that are extremely important for the Mexican economy, but at that bad moment of the country, Fomento Economico Meixano (FEMSA), which is the controller of Cerveceria Cuauhtemoc-Moctezuma and grupo Modelo were ...view middle of the document...
, were starting to establish in good positions within the best companies.
This investments as we know require of a considerable amount of money and the first banks were also starting to establish so they didn’t have the capacity of lending the required amount of money to the owners of the companies, so they needed to invert their own or their family’s capital.
At that time in Mexico the beer production was totally different as nowadays. The beer fabrication in our country is full of tradition, it was not until the end of the XIX century that the “modern” beer industry started to establish in a more solid way.
In Mexico there existed two main beer companies one in D.F and the other in Toluca, but this companies started to face certain problems because the Mexicans didn’t leave aside their traditional tequila and pulque, for them the beer was another drink that sometimes they can drink but the product was not as traditional as in the United Stated or Germany. The companies started to notice that the main cities were most of the beer was consumed were in the north cities that are boundaries with the United States.
We need to see that at the time there didn’t exist all the process of logistics that exists nowadays, so the Mexicans at the north states of Mexico started to consume beers from companies of the United States. This caused an increased of 580% in those companies in the years 1884 – 1888.
In Matamoros, Tamaulipas it was imported 1,400 containers of bottled beer annually; 1,200 came from Milwaukee and 200 from San Luis. The type of beer that was consumed at that time was Pilsner. In this city it was only importing beer from North American companies and the price for container was of $16.50. In other hand, in the frontier city Piedras Negras, beer was imported from Germany and the United States.
Actually, the national companies that exist occupied the first place in the consuming of their beer here in the country and also an important part of the foreign market.
Cerveceria Cuauhtemos was one of the companies that started to grow in a very rapidly way achieving a 55% increase of their exportations.
* The beginning of Cerveceria Cuauhtemoc
The background to the Cerveceria Cuauhtemoc back to the factory of Jose Calderon beer that was established together to the ice maker in 1886. In addition to them, Calderon owned one of Monterrey's major commerce industry of those years, “La Casa Calderon y Compañía”. Among the many businesses that had the company in the early of the eighties was imported beer to the United States, so those who worked in the company knew the business sale and distribution of beverage of foreign origin in the city of Monterrey.
Such was the case of Isaac Garza, employee of La Casa Calderon for a time of 15 years prior to the establishment of Cerveceria Cuauhtemoc, of such a way that when death came from Jose Calderon in 1889, his widow - Muguerza Francisca Calderon was in charge of that company with the help...