This website uses cookies to ensure you have the best experience. Learn more

Celebrity Culture Essay

1435 words - 6 pages

Celebrity Culture Has Taken Over Our Lives with Reality Television, YouTube and Social Media
Michael Van Gaasbeck
Excelsior College

Celebrity Culture Has Taken Over Our Lives with Reality Television, YouTube and Social Media
The top news of the day no longer involves wars, government issues or natural disasters. More often then not when you sign onto the internet, your home page is filled with celebrity gossip or the latest viral video of someone’s pet doing something funny. Whether you like it or not the celebrity culture has consumed our lives. We buy things because someone famous told us to, we watch something because the hottest stars are in it, and we cant wait to hear about the ...view middle of the document...

From “Survivor” to “American Idol” there is a genre for everyone’s interest. This type of television has created the idea of instant celebrity. Countless ordinary people have auditioned for the various shows in the hopes of becoming the next big thing. There have been a few success stories but as Brian Brady, a talent booker for the casts of “Survivor” and “The Apprentice” says, “It’s a letdown 99 percent of the time for most people.” But this has in no way slowed our hunger for Reality TV and the many personalities that we get to meet and watch every week.
Our hunger for reality TV has led us to adopt many of the interpersonal behaviors the characters portray. One such aspect is nondirected self-disclosure. Disclosure during interpersonal communication is traditionally characterized by personalism, as it is directed at specific others. However, self-disclosure portrayed in RTV is typically nondirected, as participants share thoughts and feelings in a variety of ways to groups of recipients(Stephanone, 2009). We see this type of disclosure every time we log onto Facebook or Twitter, where thoughts and pictures are shared with anyone approved to view them. This type of disclosure has led to the popularity of blogs, social networking sites and video sites like YouTube. RTV has helped to create a culture that rewards the public performance of private thoughts and emotions (Stephanone, 2009).
YouTube
The idea of sharing videos with others was one of the main ideas behind the creation of YouTube in 2005. One reason reported in the media, is a direct result of our desire for celebrity gossip. During the 2004 SuperBowl there was a dressing mishap involving Janet Jackson and later that year the Indian Ocean tsunami. It is reported that one of the founders of YouTube had difficulty locating video of either incident online and this led to the idea of a video sharing site (Hopkins, 2006). YouTube has grown into a multibillion dollar company with some staggering stats in regards to users and views. According to statisticbrain.com almost 5 billion videos are viewed everyday. YouTube has 1.3 billion users that upload 300 hours of video every minute. With accessibility to that many viewers at any given time, every one of us has the ability to achieve what Andy Warhol quoted as our “15 minutes of fame”.
There is big business in YouTube as well. Businesses also realize the exposure that YouTube provides and advertising pays millions to both YouTube and the uploaders of the videos. Users create channels, and then have people subscribe to their channel to watch their videos. So in a sense, they are creating their own television network where they become the main celebrity. Now if your channel gets enough viewers, companies pay to advertise on your channel and the more views your videos get, the more money you make. This seems very similar to network television where viewers translate into profits.
Social Media
Social Media...

Other Papers Like Celebrity Culture

The Birth of the Celebrity Essay

2149 words - 9 pages changed the American family forever, but the marketing strategies used by companies as well. As Americans began to place a heavier value on entertainment, movie stars, actors, and other celebrities began to have a prominent influence on society. Post war-prosperity and the economic boom during the early cold war began the American, and eventually global culture of celebrity marketing. To understand the United States rise to a world superpower

Nike Marketing Strategies Essay

913 words - 4 pages Nike's brilliant marketing strategies are their drive to attain their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice. Nike has contracted many professional and famous celebrity sports figures who have managed to make a considerable interest to their items. Most of the sportsmen hired by Nike include basketball legends and superstars such as

Basketball Athletes: Its Effects to the Basketball Fanatics

4781 words - 20 pages researcher used “Culture and Consumption theory”by McCracken’s (1989) according to this theoryis the study of consumption choices and behaviors from a social and cultural point of view, as opposed to an economic or psychological one.McCracken’s (1989) view also suggests that a symbolic “match” should exist between the Celebrity image and the brand image in order for the celebrity endorsement to be effective. Consumers with strong self-enhancement

Trends in American Polupar Culture

754 words - 4 pages are unless he or she are out of the range of the cell phone provider. Text messaging is also very convenient especially when responding at one’s own pace. It provides a way to communicate if something short and quick needs to be said. Political Examples of popular political trends in America are the rise in celebrity politicians in the political culture. Some may argue that celebrity icons in the political scene can be somewhat unfair because of

Serial Killers, the Media and America’s Fascination

1887 words - 8 pages death, the serial killer is able to achieve something highly acclaimed in contemporary American society; the coveted celebrity status. The sale of “murderabilia” is just a small part of the serial killer phenomenon that has become a prominent feature in American popular culture since the 1970s. A constant stream of movies, action figures, T-shirts, trading cards, videos, DVDs, books, web sites, and television shows have given the figure of

Sociology Notes

529 words - 3 pages Chapter 6 Functionalists believe the function of media is to entertain. They also socialize us, enforce social norms, confer status, and promote consumption. Agent of Socialization – The media increase social cohesion by presenting a common, more or less standardized view of culture through mass communication. Enforcer of Social Norms – The media often reaffirm proper behavior by showing what happens to people who act in a way that violate

Tv Doesn't Distract People, People Distract People

673 words - 3 pages watch. Although there are multiple articles about the harmful effects of pop culture on society, it can only be influencing if someone is willing to witness it. Most people start attacking the producers of a certain show when an event happens. Every time a student causes chaos in school, one of the first questions is what is this student watching or listening to. This is not totally unjustifiable because young minds are more prone to the

Pop Cultures

467 words - 2 pages through popular culture as depicted on the television; their behavior is imitated by the ideas that the numerous TV shows present. This type of action is a bad influence on us as people and to our society. American TV shows have changed the ideas of people about matrimony, family, and social behaviors. It influences our lives in many ways, from the way we do our hair to the way we dress. If a celebrity does it then society will follow. Today’s

American Media

1087 words - 5 pages parks three days a week affects my viewers more. Therefore, I feel my responsibility to the public is to inform them of the news that is going to affect them first. The death of a celebrity will definitely have an impact on people, but I do not feel that it is important for the news media to report on culture instead of news that affect the life of the viewer directly. The social responsibilities of news media are to inform the viewers of news

Hum 176 Final

1467 words - 6 pages council has just voted to close city parks three days a week to save money. Meanwhile, a major celebrity has died. The park story has a greater effect on the viewers, but the celebrity death will get bigger ratings. This paper will analyze which story should be the lead story and why. The park story will have a greater impact on the viewers of a local news station. The story of the park closing may not be the most popular story; however, it is

Impact of Billboards on Consumer Behaviour

3581 words - 15 pages Impact of Advertising on Consumers’ buying behavior through Persuasiveness, Brand Image, and Celebrity endorsement Shumaila Ahmed and Ayesha Ashfaq ABSTRACT The present research paper is focusing on the impact of advertising on consumer’s buying behaviors. Brand image, persuasiveness and celebrity endorsement in the advertising are the key factors, which raise the consumers’ intentions towards the product and buying

Related Essays

Heroes, Heroines And Celebrities Essay

946 words - 4 pages , excitement, and guidance. Society admires celebrities and heroes for their accomplishments and in some ways may live vicariously through their lives. People can emulate the morals, courage and ethics of heroes in their attempts to become better people, and set good examples for others to follow. Sometimes in today’s culture, the words celebrity and heroes become interchanged with each other, but heroes as a rule are not seeking notoriety as

Secondary Research Essay

2596 words - 11 pages Director’s Project Building Megabrands- Celebrity Branding Secondary Research Submitted by: Anubhav Balyan (2010A42) Stanzein Chozzom (2010B20) Mahalaxmi T.E. (2010B30) Iman Kalyan Pande (2010B35) Nikhil Agarwal (2010C45) BUILDING MEGABRANDS - CELEBRITY BRANDING Introduction One of the commonly viewed advertisements today is called Celebrity Branding advertising. Celebrity branding is a type of branding, or advertising, in

Heroes And Celebrities Essay

1086 words - 5 pages displays of courage or is endowed with strength and abilities. Although the definitions don’t show the similarities, they do exist in our pop culture and the line between the two can become blurred. Today it is very hard to separate the concept of heroism and celebrity because we tend to call those the we admire and wish to be like our heroes. In today’s American culture, actors, actresses, and sports figures command huge salaries and have become

Hum 176 Final Assignment

1341 words - 6 pages Final Assignment Part one Being an editor or producer in any form of media is a difficult job. The said person is often faced with many difficult decisions. They are faced daily with the inner struggle to showcase less important pop culture issues that will get good ratings, and putting issues that are less flashy and more serious as a lead story. When faced with a difficult decision as such, the editor has no other choice but to showcase