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Catch The Buzz Essay

727 words - 3 pages

Talk to Your Customers!
The coordination of marketing communication efforts to influence attitudes or behavior
§Marketing communications purpose:
–Build relationships
§Integrated marketing communication (IMC):
Process that marketers use to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time to targeted audiences
–Consumers see the variety of messages from a firm as a whole

The Communication Model
§Elements of the model:
–Source:Firm or person sending a message
–Encoding:Transmitting an idea into a form of communication that conveys meaning
–Message:Communication in physical form ...view middle of the document...


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