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Caso Ideo Essay

1150 words - 5 pages

IDEO es una empresa fundada en 1991, al realizarse la fusión entre las compañías “David Kelley Design”, “ID Two”y “Matrix”, en Palo Alto, California. Es una compañía que se centra en asesorar a empresas y/u organizaciones de múltiples sectores, ya sea con productos, servicios o experiencias para lograr innovaciones
IDEO es una organización que posee una gestión de alto compromiso, pues consta con equipos de trabajos para desarrollar los proyectos, con una jerarquía plana, que permite la autonomía individual, la creatividad y la socialización entre todos quienes trabajan en ella, y no solo entre el equipo de trabajo. Cada proyecto es desarrollado por un equipo de trabajo que es ...view middle of the document...

Mediante el prototipo, la compañía pretende aprender y mejorar el producto para presentar al cliente como producto final.
El sistema de IDEO se encuentra fundamentado a través de las elaboración de un prototipo siguiendo un proceso divido en 4 fases denominadas “sesiones creativas”.
* La primera es; “Entender/observar”, fase que busca determinar la factibilidad del producto a través de la observación, teniendo en cuenta todo lo que está alrededor del cliente y su negocio, esta fase es la que menos cuesta y a su vez las que no es realizada por las competencia.
* La segunda es; “Visualizar/llevar”; aquí la visualización de soluciones potenciales se hacen tangibles a través de los prototipos a tal punto en que se escoge la dirección que está más cercana al producto que se desea, combinando más ideas entrando a tallar también la tecnología y las percepciones del mercado, incluyendo también las observaciones de usurarios del mismo mercado para dar solución a deficiencias que no se tuvieron en cuenta.
* La tercera es; “evaluar/perfeccionar”; y se refiere al desarrollo de prototipos funcionales en donde se resuelven problemas técnicos, así como las observaciones encontradas por los usurarios
* La cuarta es “Implementar” y es la fase final, en donde interviene la parte de ingeniería, requiriéndose de esta manera personal comprometido en las operaciones y constante inspección de los colaboradores de dichas áreas. También se garantiza las indicaciones de producción sin ninguna complicación ya que la comprobación de que el producto sea factiblemente crucial se manifiesta a través de cualquier eventualidad negativa que finalmente se refleja en el estado de pérdidas y ganancias de la empresa.

IDEO desarrolló la Palm Pilot, que tuvo una gran aceptación en el mercado. Consistía en un aparato desarrollado con alta tecnología que incluía un programa que reconocía la escritura a mano y era posible sincronización datos entre el aparato y los computadores.
Palm Pilot permitiría a los usuarios tener acceso libre a sus teléfonos, check list, entre otros. Su competencia directa era Microsoft quien pretendía entrar al mercado con nuevos productos ofreciendo más capacidad de memoria de la que tenía Palm Pilot. Eso solo fue una advertencia de Microsoft, pero a...

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