Casereports

2948 words - 12 pages

 

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Eslite Profile: One of the best bookstores in Asia
Eslite was selected as one of the best bookstore in Asia by Times Magazine in 2004, and it was awarded "the most influential design award" by the Hong Kong Design Center. The founder was Mr. Wu Qing-You. He establishes this bookstore in 1989. His purpose of founding this organization is to see cultures and arts cultivated as the economy grows. As a result, this bookstore is operated based on arts and culture, hoping to enhance the diminishing humanities in Taiwan. Eslite now owns 48 branches, and is highly experienced in establishing them. The number of employees is about 1,200, and annual ...view middle of the document...

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Commercial risk
Commercial risks measure the ease of doing business in one country. The index in Exhibit 3 shows the overall environment is friendly to do businesses in Singapore, including enforcing contracts, registering property, and so on. It is particularly important that Singapore ranked 1 in Southeast Asia in starting business because we have little experience in expansion overseas. With successful experience in Singapore, we can expand to other Southeast Asia countries more easily. Exhibit 3 Commercial Risk Rank Doing Business 1 14 17 99 130 136 Source: Doing Business-IFC & The World Bank Starting a business 4 42 79 109 161 158

Country Singapore Malaysia Thailand Vietnam Indonesia Philippines


 

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Country Risk
Country risks measure the governmental and political factors. Singaporean and Malaysian laws protect investors very well, and Singapore spares lots of red tapes when dealing with administration work (See Exhibit 4). For example, when registering property, it only takes 21 days in Singapore, compared to other Southeast Asia and Pacific countries average 80 days. Besides, the risk of political instability of Singapore is the lowest in Asia (See Exhibit 5). That is to say, Singapore is not vulnerable to policy changes and can extend their own business decisions and policies. Exhibit 4 Political Risk Rank Protecting investors 2 4 13 167 46 124 Administrative delay 2 116 13 27 72 101

Country Singapore Malaysia Thailand Vietnam Indonesia Philippines

Source: Doing Business-IFC & The World Bank

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Financial risk
Financial risks, also called currency risks, measure risks associated with financing, including financial transactions, currency exposure, and inflationary and transfer pricing. One of the reasons why Singapore can attract many investors is that it is one of the lowest tax levying countries (See Exhibit 6), including the profit tax rate. On the other hand, inflation in Singapore is not the lowest, but it is relatively stable over the past 5 years (See Exhibit 7). Exhibit 6 Financial Risk Rank Paying taxes 4 25 92 153 129 136

Country Singapore Malaysia Thailand Vietnam Indonesia Philippines

Source: Doing Business-IFC & The World Bank


 

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Cross culture risk
Cross culture risks refer to risks that arise from cultural differences. Since the majority population in Singapore is Chinese, we can infer that the differences in cultures and decision-making styles are not large, which means the cross culture risk is not high.

Internalization Potential Market: Singapore
The four risks mentioned above suggest that Singapore is the easiest place in Southeast Asia to do business. Therefore, we decided to enter Singapore as our first Southeast Asia expansion. Exhibit 8 Environmental Analysis Rank 1 14 2 2 4 Source: Doing Business-IFC & The World Bank

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