Case Study Snap On Tools

649 words - 3 pages

Snap on Tools Case Study

1. Selling strategy is a major component of Snap-on’s marketing strategy. They developed certain strategies that attracted customers and expanded their market, their original selling strategy did not work and once they went to a more direct approach, customers started buying the product. The second component is that their basic commitment to direct selling has remained pretty much unchanged, even though the dynamics have changed over the years, the basic building blocks and marketing strategy is still used to this date. This also means the company’s basic purpose has remain unchanged – “the production and sale of quality hand tools and related items to professional mechanics and industrial users”. The third component is how each independent dealer carries rolling stock of Snap-on small hand tools, which is a unique marketing strategy compared to most companies since it uses each ...view middle of the document...

It is like a tool express because once you buy something or want to see it first hand, a van with all the tools you would like to buy or try out can visit you and you get to view all the products first hand instead of having to go into a store etc. It is delivered to you! This way, the pull strategy is utilized and it builds customer loyalty and trust in the long run instead of making a customer buy on emotion.

3. Snap-on’s marketing channels is developing a selling strategy that presented the tools directly to the mechanics with a demonstration and opportunity for the mechanics to try out the product. In addition, the transition to direct selling – from factory-to-warehouse-to-you. In direct response Snap-on introduced a new distribution method by selling territories to individual sales representatives and having them carry product inventory in their vehicles for immediate delivery to the customer. Moreover, starting a program of selling to mechanics on credit with weekly time payments. The company backs this credit program as it proved to increase sales and generated customer loyalty. Finally, Snap-on provide who fix cars for a living, tools and entering. Snap-on markets its products through distribution channels in over 130 different countries. The biggest thing it avoids is advertising and promotions because it tries and sell through direct marketing and catalog sales.

4. The difference is massive since a 160 square foot van of Snap-on generates $400,000. That means each square foot of a Snap-on van generates $2500, while an averages specialty retail store only generates $400. The difference is huge since Snap-on makes so much more revenue a year and the reason for this is because each square foot of space in the van is filled with products and when someone enters the van all they see is products and there is no space wasted. While a square foot of a retail store has products and walking room and empty space which actually is a lot of wasted money. Therefore a Snap-on van is using the most value of each square foot.

Other Papers Like Case Study Snap On Tools

Case Study on Negligence

2187 words - 9 pages Case Study on Negligence - Stella v Christine Stella can take an action of Negligence against Christine for her careless conduct regarding the slippery floor as well as the heating urn and steamer. She will be the plaintiff, and Christine, the defendant. Stella bears the burden of proof that Christine owed her a duty of care, but omitted to perform it, which caused her personal injuries and economic loss. The elements, including duty of care

Case Study on Intuit

632 words - 3 pages Case study Week 4 Intuit company is an American software company that develops financial and tax preparation software and related services for small business, accountants and individuals. And this essay will use poter’s five forces to analysis the Intuit company and understand its strength of your current competitive position, and the strength of a position you are consider moving into. First of all, the porter’s five forces analysis

Case Study on Crossroads

3590 words - 15 pages A Case Study on Crossroads: A Story of Forgiveness1 Prepared to Support the Central Learning Activities In PACO 500 Introduction to Pastoral Counseling Liberty University/Seminary 1John K. Harrison, 2007. Crossroads: A Story of Forgiveness (Hallmark Hall of Fame Productions, Inc.). The previous case study of Dr. Gary Stewart was revised by this course’s subject matter expert. Further insights have been added to facilitate the preparation

Case Study On Mary

897 words - 4 pages Case Study on Mary Client is a middle-aged female, currently unemployed. She states she is a dropout, a divorcee and has no children, (further into her recovery, we find out that she is a mother of a deceased child). Mary is in the hospital as a result of getting into a fight with a local at the bar. Mary has been in the hospital three times in the last year, she appears to be suffering from hallucinations and possible seizures in the

Case Study on Marketing

1177 words - 5 pages Starbucks and City Café: Friend or Foe? (pg 265-267) Case Objectives To understand how to define different market segments based on the variables used to divide the market To be able to identify and explain the marketing actions used to reach the target markets To draw a perceptual map and explain the positioning strategy of the different brands Case Synopsis President Chain Store Corporation (PCSC) was established in Taiwan in 1987 and

Case Study On Epilepsy

771 words - 4 pages INTRODUCTION The purpose of Case Study: Epilepsy is to provide an understanding of the basic principles involved in the drug treatment of epilepsy, including factors to consider in the initiation and assessment of AED therapy. On 29th January 2014 around 2.15 am, there is a patient admitted in ward 7 (Medical) from A&E Department due to epilepsy. Basically, epilepsy is group of related disorders characterized by a tendency for recurrent

Case Study on Karsakoff Syndrom

972 words - 4 pages Abstract: This is a case study regarding the effects of chronic alcohol abuse in Patient F43, F referring to the patient’s gender as Female; 43 referring to the age of the patient. Patient F43’s problems with alcohol are further complicated by anorexia nervosa, depression, and bipolar disorder, all of which were known to exist before any problems associated with drinking had developed. As a result of chronic alcohol abuse, Patient F43 is

Case Study on Ping Sweeps

720 words - 3 pages In today’s technology there are many different fast growing terms and ideas. I will discuss what ping sweeps are and how do they work as well as port scans. To begin with, according to a case study by Gregory M (Chip) Pyles Jr, Ping sweeps and port scans are computer activities that unethical people could use to gain access to personal or company networks. Ping sweeps and port scans can be dangerous, but can also be prevented. Ping sweeps is

Hostess Case Study on Hr

795 words - 4 pages Hostess Case Study The story of what happened to Hostess is quite long, winding and multi-faceted. Hostess ultimately fell into bankruptcy and finally liquidation as a result of several key issues that the owners and management failed to address on throughout the history of this company. Merger after merger resulted in a web of collective bargaining agreements with over 12 unions, 40 pension plans including participation in multi-employer

Case Study on Gropu Behavior

1905 words - 8 pages CASE STUDY ON GROUP BEHAVIOUR Hindustan Lever Research Centre (HLRC) was set up in the year 1967 at Mumbai. At that time the primary challenge was to find suitable alternatives to the edible oils and fats that were being used as raw materials for soaps. Later, import substitution and export obligations directed the focus towards non-edible oil seeds, infant foods, perfumery chemicals, fine chemicals, polymers and nickel catalyst. This

A Case Study on Starbucks

792 words - 4 pages Exploration of Successfully Managed Innovation of A Company: A Case Study on Starbucks   Introduction In an acutely vying business environment, innovation has been highly regarded by enterprises. It is vital for companies to effectively apply innovation strategies into practice. In this essay, Starbucks, as a world famous cafe brand, will be taken as an example to demonstrate how a company has successfully managed innovation. Body

Related Essays

Tiger Tools Case Study

1614 words - 7 pages sample estimates. Similarly, in this case, the level of certainty of the findings depended on the underlying variability of the data and size of the sample used. The more variable the samples are, the greater the associated with the estimates. Having a smaller sample size deprived the company of the ability to detect the differences that would have otherwise have been affected by the random aspect of the study. This is because any difference in the

Case Study On Adhd

1044 words - 5 pages with ADHD have a problem with inattentiveness, over activity, impulsivity, and or a combination of these. Some symptoms of ADHD would be the inability to stay focused, difficulty controlling their behavior and hyperactivity. The two development theories that I think are most closely affiliated with Jeremiah are the behaviorism theory and Piaget’s cognitive development theory. These theories are most applicable to this case study. Behaviorism is

Case Study On Malaysia

1030 words - 5 pages Case Study on Malaysia Malaysia is a multicultural society. Malaysia consists of three main ethnic groups, 50.4% being Malays, 23.7% Chinese, 11% indigenous people, 7.1% Indians and 7.8% other races. Due to its colonial past under the British rule, ethnicity has been an issue in Malaysia even up till this day. (Noor, 2013) Social identity is based on the assumption that society is structured into different social groups that that will lead to

Case Study On Napan

1313 words - 6 pages Introduction to Organisational Behaviour Group Project Case Study Nupath Foods Ltd Word Count 1000 Written by: Background Denise Roberge is the brand manager of Nupath Foods Ltd. Under her helm, the company sales is hiking a healthy growth of 20 percent in the past quarter. These have brought attention to various higher management , like James