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Case Study Prince Sports

699 words - 3 pages

Prince Sports is an innovative sports equipment retailer that offers many different products for tennis, squash, badminton, racquetball, and paddle tennis. Their tennis products alone consist of more than 150 racquets, 50 tennis strings and 50 footwear models, as well as bags, apparel and other accessories. The company focuses on continuing to meet the needs of players of all levels and ages and to innovate. There are countless methods of marketing to different demographics and cultures with many different variables contributing to the increase or decrease in resulting sales.

The 21st century brings with it many changes to marketing strategies for businesses. Demographic shifts and ...view middle of the document...

The current promotional activities Prince holds, such as product demonstrations, are great ways to reach recreational players. Advertisements or entertainment are also a great way to reach them through media like web advertisements, or viral images and videos. Both options will reach recreational players and junior payers, though having a strong social media presence will likely reach junior and young players more effectively. Sponsorships of schools, gyms, or clubs can also reach many different ages and levels of players.

Gaining exposure is the only way to increase your customer base, whether through a retailer, word-of-mouth, or personal advertising. To gain distribution and sales in mass merchandisers like Target and Walmart, Prince can focus on putting ads in newspaper inserts for that store, merchandise their products positively to promote sales, or to find a way to produce and sell their equipment at a lower price, more suitable to the store they are in. For specialty tennis shops, creating custom displays like utilizing wall space can help to promote their products. Another option is to simply sell only the best rackets in the store, in comparison to the other brands that are sold there.

Aggressive marketing...

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