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Case Study On Social Networking

1714 words - 7 pages

Changing traditional reporting line through social media: A case of blogging or social networking
Business Communication Assignment

‐ Submitted By Surya Kant (14PGP048) Somal Kant (14PGP043) Section-A PGP 2014-16


INTRODUCTION SECTION-1 SECTION- 2 SECTION-3 How Social media is replacing Reporting Results Consequences

Page-3 Page-5 Page-7 Page-8

“Social Media” is a group of Internet‐based applications that build on the ideological and technological foundations which allows the creation and exchange of user‐generated content. As of June 2010, 22% of time spent online (or one in every four and a half minutes) is spent using social media and blog sites ...view middle of the document...

Twitter is based in San Francisco, but it's used by people in nearly every country in the world, and is available in English, French, German,

Italian, Japanese, and Spanish. As of September 2010, there are 175 million registered users and an average of 95 million tweets written each day. Twitter is an extremely personal method of communication. Users must chose whom they follow, and thus create a unique experience that is specific to them. Like email or the telephone, Twitter is a non‐prescriptive communication platform. Each user experiences "Twitter " differently depending on the time of day and frequency she checks her feed, the other people she follows, and the interface(s) she uses to access the network. Because of this flexibility, norms emerge, mutate, collide, and fade away among Twitter users with a fluidity that may not be easily apprehendable to a non‐user.One of the strengths of Twitter is that it can be accessed using computers or mobile phones, making it a lightweight method of communicating during crisis.

YouTube, According to, YouTube, founded in February 2005, is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on and across the internet through websites , mobile devices, blogs and email. YouTube changed the way people share videos because it created a simple way to share otherwise cumbersome and large video files. Before YouTube, it was difficult to share video with a large number of people. Flickr is a photo‐sharing site that allows users to share photos on or through embedded apps on other websites. Flickr all ows users to tag photos with keywords, which creates communities around common interests or events.

Section 1 How Social media is replacing Reporting

In the traditional world, newspapers, corporations, governments, or other types of leading organizations simply had to give out information, and people would consume it by reading or looking at it. But this seemingly tried‐and‐ true method has started to transform. Simply making information available is not enough for today’s public. Today’s audiences expect to be able to choose what they read, and most believe they should be able to contribute content and opinions, too. Online newspapers officially surpassed their print counterparts in ad revenue in 2010, and digital media has continued to make major inroads ever since. Social media is now one of the top three news sources, commanding an impressive 27.8 percent of the market, and it’s catching up with the traditional newspaper… fast. Indeed, according to recent data, newspapers have just a single percentage point lead on social media as a source of reportage, with Facebook (59.5 percent), Twitter (19.9 percent) and YouTube (12.7 percent) leading the charge. Since 2009, traffic to news sites from social media channels has...

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