This website uses cookies to ensure you have the best experience. Learn more

Case Study Of Coke

4537 words - 19 pages

PEST CASE STUDY: COCA COLA

PEST analysis examines changes in a marketplace caused by Political, Economical, Social and Technological factors.
Look at the following statements abstracted from various sources, and group them under the following headings: Political; Economic; Social; Technological
After the shock of the attacks on September 11, 2001, and despite the debilitating effect of the Iraq War, the USA’s economy had returned to sustained growth by 2006. However, things have changed quite dramatically recently; following the sub-prime loan catastrophe in the housing market, the economy is again in trouble. Most economists are now predicting a severe recession (negative growth for ...view middle of the document...

Many people face bankruptcy, and mortgage foreclosures affect 1 in every 500 households in the USA. The poor and disadvantaged are being particularly affected by this crisis.
The Federal Reserve (the USA’s central bank) is doing all that it can help the economy recover. Lower interest rates should ultimately strengthen consumer demand by encouraging greater use of credit again. Companies (such as Coca-Cola) should be more ready to expand and increase the use of debt as a result of cheaper borrowing; borrowed funds can be used for research for new products or new technology. Lower borrowing costs allow companies to sell their products for less and thus spending, and ultimately the economy, are stimulated.
At home, many citizens in the USA are practising healthier lifestyles. This has affected the non-alcoholic beverage industry in that many are switching to bottled water and diet colas instead of beer and other alcoholic beverages. The need for bottled water and other more convenient and healthy products are important in average day-to-day life as speedy thirst quenchers..
In particular, older consumers – the “baby boomer” generation – are increasingly concerned with nutrition. Their average life expectancy is forecast to be well into their 90’s. Demand from this group will continue to affect the non-alcoholic beverage industry by increasing demand overall, and, specifically, for healthier beverages – less sugar, less harmful chemicals, more beneficial ingredients. There are leaks that there is a Viagra Coke under development.
Non-alcoholic beverages fall within the “food” category under the USA’s Food and Drug Administration. The Government plays a role in controlling the manufacture of these products by mandatory regulation. There are similar EEC laws. Failure to meet these standards results in severe penalties: fines and potential closure.
Other recent changes, including those in consumer laws, accounting standards, food standards, taxation requirements, (including tax rate changes, new tax laws and revised tax law interpretations) and environmental laws in domestic or foreign jurisdictions may also affect Coca Cola’s business.
Manufacturing technology for sort drinks continues to advance, and Coca Cola has taken advantage of developments to increase productivity considerably. For example, the introduction of cans and plastic bottles has increased sales markedly, as these are easier to carry, lighter and more environmentally friendly than traditional glass bottles. The materials used in the new forms of packaging are specially chosen for their ease in recycling.
New technology has also been used to improve quality and the product range. This has not always met with complete success, however. The introduction of Dassani, a bottled water produced by reverse osmosis of tap water was a marketing and financial disaster for Coca Cola which resulted in a loss of £100 million. The problem was not the ultra-pure water but the additives...

Other Papers Like Case Study of Coke

Case Study of Ben&Jerry

1069 words - 5 pages FIN 689 Ben & Jerry’s Homemade Case 3 Ang Xiao Case Study: Ben & Jerry’s Homemade (Case 3) This case focuses on the issues of asset control of Ben & Jerry’s Homemade, Inc with the four outstanding takeover offers by Dreyer’s Grand, Unilever, Meadowbrook Lane Capital and Chartwell Investment in 2001. Through the analysis of the four offers, I suggest the Board accept the Unilever’s offer. The advantage and disadvantage of each offer is

Case Study of Human Capital

1248 words - 5 pages Case Study: The New Career Development Program That Ruins Careers Introduction * It can be said that for any business that employs human beings will always encounter experiences of organizational conflict. This conflict can be caused by a multitude of ever-changing variables and circumstances. It is important to understand why organizational conflict is important and how it can be used as a productive resource that, when managed

Case Study of Precision Technology

2617 words - 11 pages Manage Performance Management Systems Assessment 1: Case Study of Precision Technology Case Questions 1. What is the primary goal Performance Management System (PMS)? The primary goal PMS is to develop a PMS that drives the performance of the company to achieve its objectives and strategies throughout identification, evaluation and development of the job performance. The aim of a performance management system is to help employees

Case Study of Uganda Population

729 words - 3 pages A case study of a youthful population UGANDA Uganda’s age-sex structure: [pic] [pic] The reproductive behaviour of individual families influences the nations population as a whole and the impact of population size, growth and structure is felt in the level of welfare of individuals and the family. To a great extent what families do is determined by their income earning and knowledge, factors that are not necessarily

Case Study: Bank of America

834 words - 4 pages Case Study: Bank Of America  How it learned that what customers really want is to Keep the Change  THE PROBLEM  Innovation in services is rare. In financial services, the last big breakthrough was online banking, nearly a decade ago. In October, 2005, Bank of America (BAC ) brought out a radically different product that broke the paradigm. It's called Keep the Change.The cocept solves a critical banking problem -- how to get consumers to

Study the Case of Wolfgang

2795 words - 12 pages Study the Case of Wolfgang's Balancing Act International HRM ‘Wolfgang’s Balancing Act’ Case Study   Task 1 Cultural contingencies that shape employee behavior in Healthcare As the world becomes more interdependent, the business and the process of doing business are exposed to many, continuously changing dimensions, structures and opposing forces. In a global environment, culture is a critical factor whereby the process of advancing

Case Study of Mcdonalds India

4041 words - 17 pages : * Mcdonalds 2013 about us. [online] Available at: http:// www.mcdonalds.com/home [Accessed: 18/3/2014]. * GOYAL, Anita and SINGH, N.P 2007. Consumer perception about fast food in India: an exploratory study. British Food Journal, 109(2), pp.182-195. * The golden Arches in India-a case of strategic adaption. Nitin Pangarker, National university of Singapore and Saroja Subrahmanyan, St. Mary’s College. * http://en.wikipedia.org/wiki

Case Study of Southwest Airlines

4102 words - 17 pages Week- 3 Case study On Components of Multinational Environment- Bangladesh Submitted by: Niraj Kharel MBA 4th trimester Business Strategy Introduction Bangladesh is emerging as a country capable of producing advanced products like pharmaceuticals, ships and electronics. The world’s eighth largest country in terms of population with approximately 160 million inhabitants will most likely remain heavily dependent on labor-intensive and

A Case Study of Homeless Students

948 words - 4 pages A Case Study: A Focused Study of Homeless Students Toni R. Brent-Willis Capella University ED8102 – Introduction to Qualitative Research, Dr. Patricia Ryan August 4, 2013 Case study research is designed to bring a greater understanding of a specific phenomena or experience. It can also serve to deepen the understanding of an experience that is already known. Yin (1984) defines case study as research method as an empirical

Case Study-Essentials Of Effective Team

528 words - 3 pages CASE STUDY-ESSENTIALS FOR AN EFFECTIVE TEAM This case study illustrates the concept of essentials for an effective team and what all are the key ingredients needed to make the team effective and efficient. The key topics covered in this case study are uniformity and consistent goal of team and organization, supportive business environment, team based performance and contribution of each member to the group i.e creating a synergy effect

Case Study About Moral of Hacking

713 words - 3 pages Contemporary Practices in Information Technology 7WCM0005/7WCM0006 (SDL) Case Study - Coursework 1 The morality of hacking - Gary McKinnon – Did he break the British Computer Society Code of Conduct? Gary McKinnon was a Scottish Systems Administrator who in 2002 was accused of carrying out the “biggest military computer hack of all time”. McKinnon claimed that he was merely looking for evidence of a cover-up of Unidentified Flying

Related Essays

Segmenting And Targeting Markets: Case Study: Coke Zero

1425 words - 6 pages Assignment #1 - Segmentation and Targeting Please read the following Case Study and answer the questions at the 4 questions at the end. Segmenting and Targeting Markets: Case Study: Coke Zero When a couple of marketing managers for Coca-Cola told lawyer Elizabeth Finn Johnson that they wanted to sue their Coke Zero colleagues for “taste infringement,” she was baffled. She tried to talk them out of it, but they were determined. They

Case Study Of Abc

875 words - 4 pages Case study of ABC, Inc. hiring process Introduction As a company, the ABC firm needs to work on setting concrete guidelines and procedures for the hiring of new employees and scheduling of its resources. Background While ABC, Inc. seems to have some policies in place (mandatory drug testing, manuals, physicals, etc) the procedure for implementing these policies seems flawed. Was there a procedure in place for scheduling of the training

Case Study Of Jake

728 words - 3 pages Case Study of Jeff Danielle L. Brown Walden University Case Study of Jeff Jeff is 21 year-old junior in college that presented at the emergency room non-communicative and in an inflexible position, with one hand raised, throughout the length of his interview. It is reported by the roommate, who is with Jeff, that he has not been himself as of the last six months. Additionally, the roommate reported Jeff being introverted

Case Study Of Ikea

760 words - 4 pages Case Study of Ikea • How does IKEA generate customer loyalty? As we leaned, Customer loyalty is a deeply held recognition for a company, they re-buy or re-patronize a preferred product or service by the company. IKEA obtains customer loyalty successfully by constantly maximizing customer price and minimizing customer costs. Firstly, Ikea offer a unique value proposition to their consumers: leading-edge Scandinavian design at extremely