This website uses cookies to ensure you have the best experience. Learn more

Case Study For Kodak

1495 words - 6 pages

1101IBA- Management Concepts
Assessment 2: Report

Report on Strategic Management at Eastman Kodak

Prepared by:
Alisiya Bell
S2944536

Due Date:
Tuesday, 23 September 2014

Word count:
1426

Introduction:
Once a great leader and legendary brand in the photographic film industry, Eastman Kodak is now fighting to recover from a tech revolution that is strangling its core business. Kodak Chief Executive Antonio M. Perez is on the road to innovation. Taking in to consideration of the mistakes and lessons learnt from the past, Perez is reinventing the company’s core business model. As Perez reassembled the business he replaced a lot of executives to get the organisation ...view middle of the document...

This report will go in to depth about strategic management within the organisation, discuss the relevance of strategic management theories, and will make recommendations for Kodak to take in order to implement strategic management within its company.

Discussion:
Kodak’s biggest flaw is that they always underestimate change on the market. As stated previously Kodak is always one step behind competitors. For instants, one example of this would be when Kodak offered consumers top quality cameras for reasonable prices and released a brand new printer dock. This would have been very successful for Kodak, however the executives were not aware of how fast every competitor would race in to the market all going digital. This was all Perez’s leading innovations for the company. Kodak strives off the main key for the organisation ‘product innovation’. However this did not lead the organisation to have many success stories.

Yves L Doz and Wilson.K (2012) say that, “Innovation can no longer be the preserve of the traditional notion of science-and technology- based ‘invention’ or new knowledge creation.” They argue that the concept of innovation is more about new services, value propositions and business models today then what its original concept was. If Kodak had implied strategic management they would have been more prepared with the arising situation and acknowledge a strategically plan in order for Perez’s innovation to be completely successful. Therefor it is evident that Kodak should implement strategic management within the company.

Although Eastman Kodak had a lot of different strategies they were not as successful as other businesses in the market. For example, Ditmore.J (2012) states that Kodak only had part of the successful formula. This included innovation and experiments but they were unable to take the failures and adjust their delivery to match what was required for marketing success. Ditmore.J (2012) also writes that in order for Kodak to find new markets for success they should have executed more effort across more diverse product sets for this to work.
To examine this argument into greater depth, senior consultant Baldwin (2001) quotes that “Good strategic planning should lead a company to growth, increasing profitability and growing market share over time.”

Strategic planning defines long-term needs, sets goals or objectives for the future and requires certain steps to achieving them. Without Strategic planning a lot of companies, like Kodak, are not as successful as required. As Kodak was once a great leader in the photographic film industry the main problem within the organisation was that new industry trends throughout the market were being ignored. This lead to the competition becoming more successful. Senior consultant Baldwin (2001) also comprehends that the rest of the market were open to innovation and new developments outside the current technology. He believes that unchallenged recipes for success can be the...

Other Papers Like Case Study for Kodak

Case Study 1 for Patho 2

1096 words - 5 pages Case Studies on Cardiac Function This is the first case study that is required for the class. Please submit a paper (doesn’t have to be long; you could even give me bullet-point answers to the questions listed below) that answers all of the questions posed after Case Study 1. I have included an easy second case study which, if you complete it, will be worth extra credit. Answers to the first Case Study are worth 25 points and responding to

Case Study of “the Quest for Innovation”

1205 words - 5 pages history.  Case Study of “The quest for innovation” Cultures of Technology Culture matters—this has been one of the most often-heard messages. It matters in its attempts to explain why economic opportunities have been seized in one country or region, and why economic failures have occurred in another. It matters not only for economic development, but also for political development. It promotes change—or impedes it. It matters when corporations with

Questions For Case Study 3 Hill Country Snack Foods

258 words - 2 pages QUESTIONS FOR THE ‘HILL COUNTY SNACK CO’ CASE STUDY (TO BE ANSWERED IN THE STUDENT GROUP REPORTS) In your group report, you should attempt to answer the following questions. For each question, a few paragraphs or sentences should be enough; I should stress that I am more interested in understanding the quantitative analysis or reasoning that led you to your answer in the report, than in the numerical accuracy of the answer (not that the latter

Cisco Systems Uses Its Culture For Competitive Advantage Case Study

330 words - 2 pages Cisco Systems Uses Its Culture for Competitive Advantage Case Study 1. What are the observable artifacts, espoused values, and basic assumptions associated with Cisco’s culture? Explain. The above terms are also known as the three fundamental layers of organizational culture, each varying in outward visibility and resistance to change an each level influences another level. Observable artifacts are the most visible and also cosist of the

Strategic Thinking for Managers - Case Study - Mango Madness

3224 words - 13 pages organization, its motto and vision, assessing the internal and external factors, issues, opportunities and challenges. The report also identifies the desired future position of the business and also stresses on Critical success factors and key strategic issues. For precise and accurate investigation, data has been extracted mainly from the case study, Facebook fan page and other sources which have been stated in the appendix. The remainder of the

Kodak Evaluation

673 words - 3 pages where it brought innovations and modification. Kodak has a successful history in the industry. According to the case study, the main reason behind the success of Kodak in the industry is its quality. 2. Compare traditional photography to digital imaging. What are the main structural differences? Will digital imaging replace traditional imaging? How have value creation and value appropriation changed in digital photography relative to

Eastman Kodak

1850 words - 8 pages Eastman Kodak Products External analysis of Eastman Kodak Introduction Kodak is the market leader in providing photographic products and services to consumers and commercial customers around the globe for memories, entertainment and information. The company brings inventive and modern products to the market that allows people to take, make and share pictures and experience the magic of photography (History of Kodak, 2008). As the world leader

Risk Management (Case Study: Develop A Risk Management System For A Furnishing Company)

3012 words - 13 pages furniture.* All Fifeshire Furnishings fabric and leather selections reflect a commitment to uncompromising excellence today and in the future.(SGA847 Management of Risk, Learning Unit Profile, Case Study 6).B. RISK MANAGEMENT FOR FIFESHIRE FURNISHINGSI. RISK MANAGEMENT CONCEPTS1. The Purpose of Risk ManagementRisk management is a field of activity seeking to eliminate, reduce and generally control pure risks (such as from safety, fire, major hazards

Case Study Chapter 7 – Apple, Google And Microsoft Battle For Your Internet Experience

510 words - 3 pages CASE STUDY CHAPTER 7 – APPLE, GOOGLE AND MICROSOFT BATTLE for your Internet Experience 1. Google’s biggest advantage is the Internet search holding close to 80% of the entire market. Their business model doesn’t depend on the actual products, but rather the service they offer and the profits are mostly generated through advertising. Apple is the leader in mobile software applications. Apple App Store offers 1.2 million (July 2014

Case Study 3: Managing Contention for Shared Resources on Multicore Processors

1109 words - 5 pages Case Study 3: Managing Contention for Shared Resources on Multicore Processors By Ja’Kedrick L. Pearson Professor Hossein Besharatian CIS 512 June 2, 2013 Memory contention Memory contention is a state an OS memory manager can reside in when to many memory requests are issued to it from an active application possibly leading to a DOS condition specific to that application. A test was run on a group of

Reson: Making Development Teams Accountable for Short Project Cycles: Case Study

3060 words - 13 pages Term Paper RESON: MAKING DEVELOPMENT TEAMS ACCOUNTABLE FOR SHORT PROJECT CYCLES: Case Study by XXXXX XXXXXX Professor XXXXXX XXXXXX University January 30, 2015 Content Company Background 2 Company’s Structure and Strategies 3 Specific Problems

Related Essays

Kodak Case Study

737 words - 3 pages Team U Kodak Case Study 6 July 2010 Provide an overview of the case and the environment that video cameras are competing in today • Historical: Camcorder sales are traditionally dwarfed by “Still”, or Point-n-click cameras • Digital Still Cameras account for 95% of camera market space • Est. 60m digital cameras sold per year • Est. 4m video cameras, or camcorders sold per year • Still a multi-billion dollar industry

Case Study For Participants

1153 words - 5 pages Read-only participants: A Case for Student Communication in Online Classes A Case for Student Communication in Online Classes Grand Canyon University: UNIV 501 9 July 2011 A Case for Student Communication in Online Classes This article explains the importance of participation, interaction, and communication in the virtual classroom between the students and instructors. Many students today are enrolling in online classes

Case Study For Cisco

1423 words - 6 pages Cisco Case Study Cisco Systems, Inc. (NASDAQ: CSCO) is an American multinational corporation headquartered in San Jose, California, United States, that designs and sells consumer electronics, networking, voice, and communications technology and services. Founded by Len Bosack and Sandy Lerner, a married couple who worked as computer operations staff members at Stanford University, along with Nicholas Pham, founded Cisco Systems in 1984. For

Case Study For Whole Food

2498 words - 10 pages Case Study for Whole Foods 2014 Whole Foods is an organic food supermarket, looking to change the way that the world eats food. Their CEO and Founder, John Mackey is leading the company to achieve higher sales and market share while face stiff competition from other companies such as Trader Joes, Sprouts Farmers Market and the Fresh Market just to name a few. While organic food seems to be the new fade in the grocery stores, other non-direct