The case method is an effective avenue for sensitizing students and faculty to the complexities and structures of entrepreneurial business organizations and leadership situations. Business cases are one of the most effective and convenient ways to introduce practice into the classroom, to tap a wide variety of experiences, and involve students actively in analysis and decision-making.
The case approach to strategic analysis is, first and foremost, an exercise in learning by doing. Cases help substitute for on-the-job experience by-
(1) Giving you broader exposure to a variety of industries, organizations, and strategic problems;
(2) Providing a test of how to ...view middle of the document...
Real World Context - Not only do students see how the course material applies to the world outside the classroom, but they get to see how data is often ambiguous or not clearly defined in many situations.
2. Explore Multiple Perspectives - Cases in which a decision is required can be used to expose students to viewpoints from multiple sources and see why people may want different outcomes. Students can also see how a decision will impact different participants, both positively and negatively.
3. Requires Critical Thinking and Analysis - Cases usually require students to analyze data in order to reach a conclusion. Since many assignments are open-ended, students can practice choosing appropriate analytic techniques as well.
4. Students Synthesize Content - Many cases require students to pull in different analytic techniques and information from different areas of the course in order to provide an effective solution to the problem. In addition, a case assignment can require an initial statement of the facts and techniques used to reach the conclusion.
The case method is based on the principle that learning occurs most when people teach themselves through working on their own problems. In my point of view you will gain a greater understanding and improve judgment skills when you work through an issue instead of just listening passively to a lecture.
Many cases center-around an ill-structured collection of ambiguous facts, opinions, incidents and documents which you must organize into a coherent whole in order to analyze the problem and provide a viable solution.
Guidelines for Preparing Case Analyses
We never have all the information to make decisions because of unavailability, cost, or time constraints. So, be practical and make assumptions based on the information available. There is no one best solution to a case study.
The justification for the students’ recommended strategies are what are important, not the actual solution or decision that they came up with. No organization can possibly pursue all the strategies that could potentially benefit the firm. One must be realistic. Estimate how much capital will be required to implement what you recommend.
Encourage students to be open-minded and be creative and original. Do not necessarily recommend the course of action that the firm plans to take or actually undertook, even if those actions resulted in improved revenues and earnings. Some additional recommendations in structuring your course:
* Categorize your cases by strategic decision-making process.
* Establish strategy formulation in the beginning of the course,...