According to (Kerin & Peterson, 2010; 2007; 2004; 2001; 1998) “One of the decisions Fe’nix Del Sur is faced with is distributing its products exclusively through specialty dealers. Fe’nix Del Sur cannot control the fake artifacts that are turning up in the market. Even though they have added three new buyers they are still faced with knock off artifacts. The chain then decided to add exclusives to the product line. By doing ...view middle of the document...
The four analytical categories are nature of the industry, the organization, a plan of action, and potential outcomes. Fe’nix Del Sur sold artifacts and was competing with a market that sold replicas of their artifacts for a cheaper price. Fe’nix Del Sur plans to contract with a mass merchandise department to carry complete line of Fe’nix products. By doing so Fe’nix will have the opportunity to potentially add four million dollars in additional sales. Fe’nix Del Sur market is to specialty dealers. “This current market is segmented for selected interior designers and decorators, firm sponsored showings, and a few exclusive department stores” (Kerin & Peterson, 2010; 2007; 2004; 2001; 1998). The possible target is its sole suppliers to its clients. Fe’nix distinctive competency would be the department store chains.
Kerin, R. A., & Peterson, R. R. (2010; 2007; 2004; 2001; 1998). Strategic Marketing Problems: Cases and Comments. Upper Saddle River, New jersey: Prentice Hall.
Pinto, J. K. (2010;2007). Project Management. Upper Saddle River , New Jersey: Prentice Hall.