INTRODUCTION OF THE STUDY
The supermarket industry refers to the business of selling raw foodstuffs and similar products in a retail environment. There are a number of different types of businesses within this industry, usually consisting of markets and grocery stores, which can consist of small operations or large corporations with numerous locations. The supermarket industry can be considered a part of the food service industry, though it is often seen as a separate industry since there are a number of considerations supermarkets have to make that are different than running a restaurant or similar establishment. Products offered by ...view middle of the document...
Consolidation in the market space will continue to affect existing supermarket chains, both large and small. The top-tier supermarket chains that have increased the size of their store base through recent acquisitions are struggling to absorb what they have bought while trying to defend market share against the low-cost operators. Those chains that remain standing will be the ones that learn how to reinvent themselves. Successful supermarket chains will become experts at targeting specific consumer segments. Some are proving that being willing to target and settle for a smaller piece of the pie can be a winning formula. This becomes an iterative process that takes time, effort, resources, and perhaps most the most difficult thing of all a change in culture. Each retailer must search for its own winning formula to compete. To succeed, supermarket retailers must take advantage of new innovations, to create customer experiences that deliver true differentiation. Technology will play a major role in enabling these new innovations.
The objective of the study is to help the future businessman who is interested in the Supermarket Industry of business and determine the qualities of a good supermarket firms.
These are the following objectives that the researcher would like to achieve.
* To identify the weakness of the Supermarket firms in Malolos.
* To analyze the qualities and factors to consider in planning a business in this kind of industry.
* To able to know what are the standards and satisfaction of supermarket consumers.
1.3 OPERATIONAL DEFINITION OF TERMS
Acquisition - corporate action in which a company buys most, if not all, of the target company's ownership stakes in order to assume control of the target firm. strategy of buying and selling of various companies to quickly grow a company.
Consumer segmentation - is the basis for understanding consumer orientation and differentiation. It is the process of dividing a market into groups or segments of customers with similar needs or characteristics,
Demographics - are statistical characteristic of a population. These types of data are used widely in public opinion polling and marketing.
Supermarket - a large form of the traditional grocery store is a self-service shop offering a wide variety of food and household products, organized into aisles.
This research was conducted in order to determine the qualities of a supermarkets and factors in choosing greater customer service among the business firms given. Data gathered from this research instrument were then computed for interpretation. Along with primary data, the researcher also made use of secondary resources in the form of published articles and literatures to support the survey results.
The descriptive method of research was used for this study. The aim of descriptive research is to...