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Case Study 6 Apple, Google, And Microsoft Battle For Your Internet Experience

803 words - 4 pages

1. Compare the business models and areas of strength of Apple, Google, and Microsoft.
Apple: its business model that focuses on centralized control of all its hardware and software. Apple tightly controlled its smartphones and tablets. It means that only apps from its App Store will loaded for its devices, and will function only with Apple platform. Also, Apple is trying to increase its user base; some apps are free, and it allows bring consumers to the Apple marketplace. They even stopped Google in its plans to allow Google applications to work on Apple products (Google Maps). So, by doing it Apple is trying to capitalize on their loyal customer base.
Google: its business model focused on ...view middle of the document...

Microsoft: the mobile platform that Microsoft is offering is the Windows 8 operating system. This operating system is compatible with the laptops and the desktops.
3. What is the significance of mobile applications, app stores, and closed vs. open app standards to the success or failure of mobile computing?
Mobile applications have such a great scope of growth in the future that they can one day be more important than mobile computing. A major market players like Google and Apple shall have tough competition. Apple is resisting Google’s repeated efforts for a common mobile platform because Apple wants to be a leader of mobile applications. Also applications and app stores are also being viewed as a source of major entertainment by many users of mobile computing devices, it is very evident that applications and app stores are a thing for the future.
4. Which company and business model do you think will prevail in this epic struggle?
I think Apple will prevail in this epic struggle with its market from the mobile, advertising and operating systems. Nowadays, Apple's iOS are the dominant players in the mobile computing market. Every year the popularity of Apple devices are increasing, because all of the products that Apple create have to be intuitive and easy to understand and learn. Apple creates tools for power users and rookies,...

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