This website uses cookies to ensure you have the best experience. Learn more

Case Study 4

570 words - 3 pages

Jong Hoon Lee
Dr. Asuquo Onda
November 20, 2014
Case Study 4

1. Discuss environmental factors related to population that are changing the way certain people approach car buying and are thus creating new market segments.

Consumers expect businesses to address environmental influence on how products and services are delivered, and to work with the natural environment instead of slowly destroying it. Also people Consumer behavior is deeply influenced by factors, such as buyer’s culture, subculture and social class and age. Each generation will search for, select and purchase a product or service for use and disposal based on personal wants and needs. Each of these groups is a different segment of the market. For example a business wants to cater to those between the ages of 17-30 they do market research to ...view middle of the document...

  Car-sharing services also cater to certain demographics because they provide the practical aspects of car ownership. The increasing business of car-sharing has already begun to encroach on the market for rental cars, and companies such as Hertz and Enterprise have developed their own car-sharing programs to supplement their rental businesses.

3. How are automakers using car-sharing programs to cater to customers’ component lifestyles?

Automakers are using car-sharing programs to simply offer a stress free alternative to car ownership. They enable drivers to use a car without the financial burdens. They also provide flexibility to the customer based the client’s need at the time. For those who cannot afford an automobile, Car-sharing service can offer flexibility of usage and also allows opportunities for customers to avoid late return fees by extending reservations, as when the driver might be stuck in a traffic jam and not be able to get the vehicle back on time. Unlike carpooling, car sharing gives me the independence to drive wherever and whenever I want, at a tiny fraction of the cost of owning a car. However like any other program car-sharing have disadvantages. The program is an affordable and reliable service, but that is part of the reason why it has many disadvantages such as the dealership running out of stock and competition from other companies who have initiated the program. The lower cost of the service could cause people to stop using their own vehicles and use car sharing instead. The car share companies are not growing fast enough to accommodate the sudden interest in the service could also prove to be a disadvantage. This options also allow clients to reserve vehicles unfortunately some people reserve them knowing they may not need it. This means that vehicles remain locked to people who genuinely need the services.

Other Papers Like Case Study 4

Case Study 4: Cheating and Nascar: Who’s at the Wheel?

1465 words - 6 pages Case Study 4: Cheating and NASCAR: Who’s at the Wheel? ACC 571: Forensic Accounting May 29, 2012 My first thought when I hear NASCAR, is cars, fans and a whole lot of noise. Who knew that it is one of the top selling sports in the USA. According to the article “10 Interesting NASCAR facts”, There are over 75 million NASCAR fans in the United States and over 6 million attended races in 2010. NASCAR has grown increasingly in its popularity

Case Study 4

1242 words - 5 pages Case study: You are the only staff nurse working at a rural health clinic. There are no other healthcare clinics within two hours. The provider at the clinic provides a wide range of care and procedures, including elective abortions. A patient presents to the clinic 13 weeks pregnant and requesting an elective abortion. The provider requests that you assist with this procedure. Use the case above to answer the following questions: Type your

Bus5450 Week 4 Case Study

1010 words - 5 pages Brief summary of the case study The modern business environment is dynamic and competitive. My supervisor often says “we create our own futures,” meaning employee performance ensures retention or the opportunity to move to a new company. This week’s case study discusses the importance of force ranking and performance assessment. Each year my company conducts individual performance assessments which add more anxiety during the holiday season

Essay Module 4 - Nov 2014 Using Mr X’s Case Study Provided at the End of the Module: • Identify the Client’s Issues • Explain the Client’s Issues • Devise a Course of Treatment for Him • Take in...

2127 words - 9 pages Anne Swindley Course code: READI 1S(B) 14 Tutor: Amrita Chapman Number of words = 2023 Essay Module 4 - Nov 2014 Using Mr X’s case study provided at the end of the module: • Identify the client’s issues • Explain the client’s issues • Devise a course of treatment for him • Take in account any ethical issues Introduction My client, Mr X is in his mid-forties. He has worked as an Estate Agent in

Cast Study 4

818 words - 4 pages Springfield Technical Community College Case Study 5: Skin Abstract 8 yr old white female, Angela Creighton, brought in unconscious by ambulance, presented with severe 2nd and 3rd degree burns from a house fire. She also has excessive smoke inhalation. 2nd degree burns on 5% of her body and 3rd degree burns on 15% of the rest of her body covering her thoracic and abdomen regions. Chief complaint, review of systems * 8

Case 4 Project Planning

5849 words - 24 pages defines the nature of the reports used. CASE 285 1. Periodic status checking will be performed monthly. 2. Labor costs will be collected manually and estimated where necessary from discussion with Group engineering management. 3. Out-of-pocket costs will be collected through commitments and/or invoice payment records. 4. Monthly status reports will be issued by the PM&C Program project manager including: a. Cost to date summaries. b

Hotel Paris Case Chapter 4

931 words - 4 pages Case Study Professor K Seung Joon Choi 32122606 Won Seuk Cho 32122603 Minh Nguyen 32145346 Yong Beom Park 32122594 4-29 Based on the Hotel Paris's competitive strategy "to use superior guest service to differentiate the Hotel Paris properties, I suggest these employee behaviors important for the Hotel Paris's staff to exhibit. 1. Employees show positive energy and be friendly with guests all the time, always look and talk to guests with a

Assignment # 4

599 words - 3 pages . In Excel, or other suitable program, Develop a transshipment model in which each of the plants and disposal sites can be used as intermediate points. 3. Solve the model you developed in #3 (above) and clearly describe the results. 4. Interpret the results and draw conclusions that address the question posed in the case problem. What are the limits of the study? Write at least one paragraph. There are two deliverables for this

Assignment 4

589 words - 3 pages Week 10 Assignment Click the link above to submit your assignment Assignment #4: Case Problem "Stateline Shipping and Transport Company" Read the 'Stateline Shipping and Transport Company" Case Problem on pages 273-274 of the text. Analyze this case, as follows: In Excel, or other suitable program, develop a model for shipping the waste directly from the 6 plants to the 3 waste disposal sites. Solve the model you developed in #1 (above) and

Phil 201 Lesson 4 Study Guide

2714 words - 11 pages Study Guide: Lesson 4 A Little Logic Lesson Overview Logic is the primary tool or methodology in studying philosophy. Philosophy is about analyzing and constructing arguments and a good understanding of the basics of logical reasoning is essential in performing that task. The next 3 lessons will focus on logic and analyzing arguments. In this lesson, you will first be introduced to the laws of logic. These are the first principles for all

Cert Ed Module 4

619 words - 3 pages Cert Ed – Module 4 - Evaluation & Action Research Assignment Project to Study & Research a Learning Programme for 14 to 16 year olds. Introduction; The Learning Programme Getting Started The student is provided with a brief text description of what this module is about. It may be beneficial to go through the text with them after letting them read through it. The course content whilst structured, is also designed to provide

Related Essays

Case Study 4

291 words - 2 pages Case Study #4 1. Information that would have been important before introducing New Coke: * Conduct their own taste test in various locations to compare results to Pepsi. * Collect info from present Coke drinkers on how much they would prefer a “New Coke” flavor. * Collect info on why those who do not drink Coke are unsatisfied with the product. 2. It appeared that Coca-Cola was more interested in attracting new customers

Case Study 4

1513 words - 7 pages Case Study 4 2) What forces are driving changes in the movie rental industry and are the combined impacts of these driving forces likely to be favorable or unfavorable in term of their effects on competitive intensity and future industry profitability? The forces driving the changes in the movie rental industry can be boiled down to the booms we have seen in technology. The cost of HDTV’s has been dropping and has now become more practical

Information Management Systems Case Study 4

1069 words - 5 pages Case Study from Chapter 7: Apple, Google, and Microsoft Battle for your Internet Experience Business 5460, Management Information Systems March 30, 2014 Dr. Mical Ramim Provide a one page summary identifying major issues The battle between global giants, Apple, Google and Microsoft, is a fight that has been occurring for many years now. All three companies have been hugely successful in different aspects of their industry. However, as our

Cis 502 Week 4 Case Study 2

2339 words - 10 pages Week 4 Case Study 2 Social Engineering Attacks and Counterintelligence CIS 502 Theories of Security Management Social engineering attacks and counterintelligence have major impacts to our national security. In July 2010, the Afghan War Diary was released in WikiLeaks. In October 2010, WikiLeaks also released the largest military leak in history, the Iraq War Logs, revealing the war occupation in Iraq. This type of information is