Case Analysis 1: Apple computer case
1. What were some of Apples’s biggest success and failure:
Apple’s has had many successes in their 30 plus years in the technology industry. The three financial successes are IMac IPod and, ITunes. The IPad was one of the hottest sells at Christmas time in 2010. These three products were most successful because they appealed to the masses. Apple continues to outperform technology in their new personal computers each year prior. Their true success lies in their ability to produce products that set them apart from their competitors. Apple sets itself apart from the rest of the technology industry, by creating unique products, ensuring that they ...view middle of the document...
2. Apple’s success can be linked directly back to its culture
Apple is that the company cares more about the design of products than any other firm in the market does. Unlike Microsoft, which has historically done a poor job of creating aesthetically pleasing products, Apple really gets design. It understands what consumers want, it knows how to meet those desires, and it sets out to beat all expectations. It is not always easy, but Apple seems to get it right every time. If an employee does not help the company do that, he might end up with another company sooner than he thinks. Its corporate culture extends beyond its employees to its consumers. Therefore, what it expects from its employees, it also expects from its customers. One of the most important things it expects is for both stakeholders to believe in Steve Jobs. Over the past decade, Jobs has been Apple's savior. He has helped the company revive its aging business model, innovate beyond all expectations and deliver some of the better products on the market.
2. How much Apple’s success can be linked directly back to culture? Why?
3. 1. For any product that Apple creates, the people who create it have to want it themselves
So many times with projects I do with other tech companies, the goal is almost always based around the technology first, followed by whether or not people really want to use it. Geeky engineers are dazzled by the technology at their disposal and often create something because they can. But Apple’s approach is quite different. The engineers who are creating Apple products actually make them for themselves. And Jobs was the chief “user” of Apple products when he was alive. All of Apple’s products are based on the fact that Jobs represented the real customer. And his engineers had to come to grips with that when designing a product. It has to be something that they personally couldn’t live without.
4. 2. The products have to be easy to use
Jobs was a stickler on this point. While industrial design is a critical component of any product Apple makes, if it is not easy to use, it is considered worthless to the consumer. This is what drove the company’s user-interface designs from Day 1 and is still the mantra pushed to the software and hardware engineers every day they go to work. All of the products they create have to be intuitive and easy to understand and learn. As technology has become more intricate and users want more features, the task of keeping things simple is sometimes difficult. And Apple creates tools for power users and rookies, which can mean a broad range of ease-of-use issues. But even with that, Apple is the only company I deal with where ease of use is more important than the product itself. Apple makes this a critical goal of its approach to creating anything for the market.
5. (PHOTOS: The Apple II Turns 35)
6. 3. Keep things simple
I was in Paris in the past two weeks and had talks with various...