Objective: Case Study 1
1. Interview: After completing your assigned readings for this week, interview someone who has a customer relations/customer service role or responsibility where the person has organizational responsibility and knowledge of the company’s customer relations policies. This person could be in your own organization or in any other company. Ask the interviewee to describe the role and importance of customer relations/customer service to the organization and the top three customer relations/customer service issues faced by the organization. In case of a last minute conflict it is best to have a second choice lined up.
2. Supporting Research: Based on what you learned ...view middle of the document...
Yume's customers are very loyal and very satisfied, so since service improvement may not be entirely necessary, she may be able to expand her relationship with her customers by selling her sauces and cookbooks to her customers. This venture may also attract new customers!
Potential Research Sources
Moody's online database
Each of these resources contain business articles and other resources that may assist you in answering the case study questions.
3. Analysis and Recommendations: Using what you've learned from the interview and your research, analyze the customer service environment at this company. How can customer service be improved? What are your recommendations to this company based on what you've learned?
4. Additional requirements: Prepare a 750 word (minimum) paper addressing these questions, using APA style and formatting. Pay particular attention to the accurate citation of your interview source and your secondary research sources. Full contact information for your interview source (interviewee name, company name, phone, and email address) is required, and should be included as a separate Appendix page following your Reference page.
Week 1: Conduct Interview
During Week 1, you should decide who you are going to interview for the case study, make arrangements for the interview, and conduct the interview.
Week 2: Conduct Research
During Week 2, you should be conducting your online research and begin to write your paper.
Week 3: Write and Submit Case Study 1
During Week 3, you'll finish writing your paper. Review the APA Guidelines for Citing Sources in the APA Tutorial in the syllabus for guidance on how to accurately cite your sources. You'll ensure that the body of your paper, excluding cover page and sources, exceeds the 750-word count minimum, and that all of the assignment requirements...