Case Study 7-1: Prosperity Painting Equipment (p. 232)
Instructions: Use the following framework for your case analysis. Your case analysis assignment is designated above and can be found in your textbook.
Step 1: Read the case thoroughly with a view to understanding the international marketing issue illustrated by the case. Make sure you discriminate between information which is relevant and that which is superfluous and/or ambiguous. Then select and apply relevant theoretical marketing models from the text.
Step 2: Define clearly and concisely the basic problems in the case (some of the questions may already be formulated for you, but these questions are only a guide and do not ...view middle of the document...
Which would you consider most appropriate to solve the problems you have identified in step 2 above taking into consideration the analysis made in step 3? Include some specifics regarding how the recommendations may be implemented by the marketing team. Note: You should edit your recommendations based on the latest web-information that you can access by going to the company's website.
I suggest you complete your case study in a word processor, then copy and paste it into a reply to the original thread in the Discussion Board. Post your reply in the Discussion Board in the appropriate thread so that your classmates can read and evaluate your response, and so that your instructor can grade it. Your response should be approximately 500 words, and should follow the organizational structure listed above (Steps 1-5). Write well. Write clearly. Clearly structure your final repor
Step two:
Basic problems
They have competition. They're not the only one in the painting equipment market and some of their other competitors are already with businesses that are already in the worldwide market.
Some of their competitors are state owned giving them an advantage due to preferential treatment by the government
They are only a medium-sized firm and are not as large as some of their competitors, having only three small automobile firms.
Automobile manufacturers may be less inclined to enter the U.S/Western Europe market due to customer demand for quality and safety, as well as the environmental standards.
Main issues
in China, there is not enough automobile consumerism to support all of these businesses in which they need to move their products internationally
due to China's low cost...
