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Case Study

2310 words - 10 pages

Running Head: IMPACT OF TECHNOLOGY ON MUSIC INDUSTRY

The Cultural and Economic Impact of Technology on Music Industry
[Name of Author]
[Name of the Institution]

Abstract
Technology has played a pivotal role in evolving every industry at global scale, music industry is also influenced by technology. The impact of technology on the music industry has a mix reaction from the cultural and the economic domain. In this paper I will critically analyze the research on impact of technology mentioned in different journals, books, articles and papers. In order to compile this report a simple hierarchy has been followed. The impact in the cultural domain will be examined, its ...view middle of the document...

In the cultural domain, music has played a pivotal role to promote the traditional heritage of societies not only nationwide but internationally. It is an intellectual property created by geniuses and loved by masses. It has played a positive role in promoting national and regional culture to other parts of the world. Cultural music is a historic symbol of regions and countries on the basis of a certain music type like UK has served as on the originator for nursery rhymes it was one of the leading countries to promote rock music. Subcontinent has been primarily responsible for classical music. Similarly, origination of musical instruments is also a part of culture and heritage like Italy was responsible for piano’s origination, saxophone got popular in France. In recent times, flute is an Indian musical instrument and Daf is a Pakistani musical instrument not so common in the rest of the world.
Music as a commodity or service has played a major role in strengthens the economy of all countries as multiple stake holders are directly related to the field of music. Sound recording is a globalised industry and was estimated to have worldwide sales of $US 37 billion (thousand million) in 2000 (Towse, 2003, p.14). Music creates multiple job opportunities for both the educated and the uneducated sectors throughout the world. The people directly related with the economics of the music industry are originators; who are composers and lyricists. Agents; who sell their music to publishers. Publishers; publish the music with the aid of performing artists. Performing artists are the vocalists or dance performers who lend their voice for this task. Record companies provide the platform for recording, market the album and sell it. Manufacturer produces the copies of the original content to cater the demand of local and international market. Broadcasters are the television and radio production companies who introduce the product on the market. Except these primary stake holders, multiple other jobs are created directly in effect with the music industry (Einarsson, 2008, pp. 27 - 30).
Since the emergence of commercial computer and internet in the mid 1970’s technology has changed the landscape of every industry of the world, but the commercial use of internet in the 1990s with the origination of mp3 format has an impulsive effect on the music industry. The effect on the music industry has been positive and negative in some cases reducing the monopoly, decreasing the bottleneck of talent launch, connecting the consumer to music more easily but it has also brought in severe adverse effects on the music industry as well, both culturally and economically (Blanchette, 2004).

Discussion
Cultural Impact of Technology on Music Industry
The cultural music industry has been favored in many aspects by technology. Technology has bridged the gaps between local musicians and international listeners there by increasing the fan following and star power of a vocalist...

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