This website uses cookies to ensure you have the best experience. Learn more

Case On Jet Airways Essay

2063 words - 9 pages


SUBMITTED TO- Dr. V.K. Ranjith

REG NO- 151202015

Jet airways is one of the major Indian airlines based in Mumbai, Maharashtra. It was first founded on 1st April, 1992. It commenced all its operation ...view middle of the document...

e. international and domestic level. They are as follows:
1. Domestic Competitors
* Air India
* Spice Jet
* IndiGo

2. International Competitors
* Emirates
* Southwest airlines
* Air china
* British airways
* American airlines

Jet Airways was first started as an air taxi operator in the year 1st April 1992. Later, Jet airways started with the Indian commercial operations by Boring 737-300 on 5th May 1993. In January 1994, due to changes in the law it enabled Jet airways to apply for airline status. Its first international operation to Sri Lanka in the year march 2004. Jet airways is listed on the Bombay stock exchange and Naresh Goyal controls over 80% of the stock. Jet airways provided marketing as well as sales for foreign airlines in India as it was a set up for the Jet airways as a scheduled airline to compete against its very own state owned Indian Airlines. Indian airlines was one such company which had a monopoly market in the domestic market during 1953.
Jet airways announced to buy Air Sahara for USD $500 million in all cash deal in the year January 2006, making it the biggest deal in the history of Indian aviation. In June 2006, the deal fell through. Late on April 2007, Jet airways agreed to buy Air Sahara for Rupees 14.5 billion (USD $340 million). Soon after, Air Sahara was renamed as Jet Lite. Jet Lite was marketed as an airline which provided good quality service at low cost. Jet airways later integrated Jet Lite in august 2008. Jet Airways laid off 1900 employees in October 2008 resulting in the largest lay-off history in Indian aviation. The employees were later asked to return to work. Praful Patel, Civil Aviation Minister analyzed the decision with Jet Airways. In October 2008, Jet Airways and rival airlines Kingfisher announced an alliance that is an agreement on code-sharing on both international as well as domestic flights to reduce expenses, joint utilization as well as a common sharing frequent flier programs and ground handling. On 8th May 2009, Jet airways introduced Jet Konnect which was its low cost brand.

In May 2005, Jet Airways entered the EU with its maiden flight to London. In the quarter ending, Jet Airways generated around two-thirds of its international revenues from London operations. Jet airways has its own airline reservation and ticketing offices at London in the UK and Brussels in Belgium. Jet airways entered as a Frequent Flier Partnership Program with Lufthansa Airlines, SWISS and Austrian Airlines. Jet Airways has its ticketing offices in Austria, Belgium, Cyprus, the Czech Republic Poland, Portugal, Spain, Sweden, France, Germany, Greece, Hungary, Italy and the Netherlands,

“Jet Airways will be the most preferred domestic airline in India. It will be the automatic first choice carrier for the travelling public and set standards, which other competing airlines will seek...

Other Papers Like Case on Jet Airways

Organisational and Social Environments Essay

1180 words - 5 pages check in and boarding lines, and dominating the traffic at Heathrow Airport by controlling its infrastructure. The market share of British Airways has gradually matured in short and long haul destinations. On the long haul routes BA attempted to implement a globalization strategy that led to the domination of the international market share. For the short haul flights BA aircraft carriers like Vueling, Easy Jet, or Ryan Air is still on the rise

British Airways Corporate Strategy Essay

5889 words - 24 pages starting and operating companies chosen in this case, the airline industry. The correct position of the company in the market, each company must identify its strengths, weaknesses, opportunities and threats, otherwise known as the SWOT analysis. That is why we applied the SWOT analysis of British Airways to locate correctly in the market for the aviation industry.In our report, we investigated how British Airways is to promote and constantly remind

Jet Blue Airlines Case Analysis

781 words - 4 pages lost, or unclaimed baggage.       • Another problem was the reservation system; the system was so overwhelmed that customers were unable to get through to human agents to check on a flight JetBlue SWOT Analysis By the case data, I have identified SWOT factors that JET BLUE airlines had: Strengths • Strong Brand • Low Operating Costs • The continuance of hiring and retaining people Weaknesses • JetBlue is a relatively new company to

The Role of Oil Futures in Risk Management

3654 words - 15 pages consumption being hedged. US Airways has the lowest hedging level, which remains at zero since mid 2009. Normally, these airlines change their hedging level on a quarterly basis. Carter et al. (2006) in their study proposed a hypothesis that fuel hedging adds value to airlines. Practical evidence could be found to support this hypothesis. 10 Figure 3: Movement of jet fuel price, heating oil futures and the Bloomberg US airlines Index (BUSAIRL

Crafting and Executing Strategy

1784 words - 8 pages bring humanity back to air travel. The reason why the company offers strategic and innovative services to its customers like offering wholesome entertainment, food and drinks on flight is to attract more travelers through its affordable airline passes. In lieu of mission statement, a strategic set of core values is being presented by Jet Blue Airways Corporation. These core values include safety, caring attitude, integrity, fun and passion.” This

Benchmarking: A Quantitative And Qualitative Look At Southwest Airlines And British Airways

5333 words - 22 pages carriers Deutsche British Airways and Air Liberte.History:Emerging in 1916 as Aircraft Transport and Travel, British Airways has spent the last eighty-three years building an empire in the airline industry. After years of mergers authorized by the British government, British Airways was officially organized in 1972. Among the accomplishments of British Airways was the first supersonic jet passenger service introduced in 1976 with the Concorde jet


2822 words - 12 pages Jet Blue Airways – Crafting and Executing Strategy BUS 599 Dr. Menon Assignment 1 January 15, 2012 Jet Blue Airways – Crafting and Executing Strategy Company Background JetBlue Airways Corporation is an American low-cost airline that was founded by David Neeleman who was born in Brazil during 1959. JetBlue Airways Corporation is headquartered in the New York City borough of Queens and its main base is located at the John

Human Resource Management

767 words - 4 pages . Assignment Two Case Study Read the information about British Airways. Carry out further research by reading the latest BA annual report and articles related to employee relations at BA. The suggested titles are not exhaustive and you should find further sources. British Airways British Airways was formed in 1974 from its predecessors merging. Theses airlines were the former BOAC and BEA. British Airways was known as the ‘flag carrier’ airline for


780 words - 4 pages , Bangalore, and Chennai etc. • Market Share • PORTER’s Five FORCE Model Threat from new Entrants (Virgin Atlantic, Qantas Airways) Bargaining Power of Customers • Eonomic & demographic changes • Increasing awareness • Exposure to global brands Bargaining Power of Suppliers Threat from Competition(Jet Airways, Airway India, Indigo) Threat from Other modes of transports- Railway, Roadways, Waterways • Problem Identification Current


4356 words - 18 pages economic environment, so we assumed a more normal cost of debt of 1.50% above the risk-free rate of 5.00%, or 6.50%. 121.9 124.1 133.2 3.6 19.3 5.2 23.1 15.2 Taking into account these figures and management’s forecasts, we have prepared base case financial forecasts that reflect our expectations of MetService’s future performance, based on the following key assumptions: § Over the forecast period, Airways charges revenue grows at 4.0% per

Kingfisher Vs Indian Airlines

2126 words - 9 pages first Indian State air service began to function on 20 Dec. 1929. All technical and operation control was left in the hands of Imperial Airways. After that Tata Airways came into existence. This airline was dealing with the taking off passengers and cargo from one place to another. There were as many as eight private airlines till 1953. 1. Air India Limited 2. Air Services of India Limited. 3.   4. Air Airways (India) Limited. 5. The

Related Essays

Jet Blue Airways Essay

1292 words - 6 pages Case # 3 Jet Blue Airways Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy Overall the US airline industry is a cut-throat business which is extremely competitive. The cliché ‘it’s a dog eat dog world’ applies perfectly here. Over the past few years the situation grew even worse due to the recession, increased unemployment, the weakened dollar exchange, and difficulty predicting how

Jet Airways Essay

1975 words - 8 pages drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. Over time, the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. ITC's Agri-Business is one of India's largest exporters of agricultural products. The ITC

Kingfisher Vs Jet Airways Essay

764 words - 4 pages standards when pitted against Kingfisher • Struggling with the carcass of Air Sahara • Poor people management skills of chairman • Inability to raise money for the last two years Kingfisher's Strengths • Superior product on ground; in the air Jet business class is being equated with Kingfisher's economy • UB group backing for raising financing • Well capitalised airline, prepared to take losses • Better handling of employees and staff

Assignment 1: Jetblue Airways

1267 words - 6 pages Case #3 Jet Blue Airways A Cadre of New Managers Takes Control Strategic Management BUS 599 051*VA016*1122*001 Dr. Russell Handlon January 15, 2012 Case 3: Jet Blue Airways Question 1 Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy. The trends in the United States airline industry is high prices on gas, oil, maintenance, risks of terrorism, and less travelers flying