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Case Of Walmart Crafting And Executing Strategy

1103 words - 5 pages

1. In an era of higher gasoline prices (for Noth American comsumers) can Wal-Mart Stores Inc. survive and prosper since it is a “destination” department store?
Usually people go to Wal-Mart shopping by driving a car there. It causes that Wal-Mart is required to consider more factors to make the decision where the new store are located. One of those important factors is parking. New store needs large vacant lot for parking area, but the building and maintenance cost is very high for some areas like downtown. So Wal-Mart’s stores are always located at somewhere relatively close to communities but far from the downtown area. Gasoline prices will directly influence customers shopping by car ...view middle of the document...

Live better.”) represents its key value which is to provide goods with quality and competitive lower price. The strategy of Wal-Mart is systematically and effectively managing cost especially on supply chain management by controlling inventory and corresponding cost, employing standardization on distribution and shipment. Compared with smaller competition and boutique stores, it is difficult to keep the cost-efficient advantage for Wal-Mart because for those smaller stores, it is quite easy for them to change the price by reducing total cost per unit good. Their business could be more focused and provide products and services with low prices. Moreover, the total cost includes inventory cost and business operation cost, and small stores have competitive advantage on business operation cost. They could efficiently reduce prices via lower operation cost. On the other hand, under the intense price competition with small stores, although Wal-Mart has the advantage on supply chain management, but by thinking about total cost including business operation and other costs, Wal-Mart would lose its competitive advantage in this area. So if those small stores provide focused products with good quality and much lower prices, it is difficult for Wal-Mart to survive in competition.

3. If consumers use the following dimensions ( i) price, ii) perceived value, iii) convenience, iv) variety of goods and v) quality of service ) to make their purchase decision how well and on how many dimensions, does Wal-Mart Stores Inc. beat its various competition( including Costco, Target, Loblaw’s and Sobeys’s ) on?
If consumers use those dimensions to make their purchase decision, then Wal-Mart Stores Inc. would beat its competitors on price, convenience, and variety of goods dimensions.
3.a From its earliest days and continuing to the present, top executive at Wal-Mart had vigorously and successfully pursued a low-cost leadership strategy. Wal-Mart has strong willingness and ability on cost saving and finding new and better ways to operate cost-efficiently. Its ultimate purpose is to control the cost and lower the price, and it’s Wal-Mart’s core strategic advantage, that’s why Wal-Mart’s philosophy is set as “Keep prices below everybody else”. First, most of customers...

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