Case Study JET BLUE
1) Jet Blue, with the motto of Happy Jetting not only fulfills the customers satisfaction rate, it sets the bar high. What do customers want when they fly abroad to another country or from one place to another? Cheap prices, comfortability, and a good service. With todays economy these are hard to offer in the market unless you are willing to pay the price. This is where Jet Blue plays the role. Jet Blues fuel efficient jets allow lower fuel costs which saves the customers pocket, good news for everyone. These small jets do not only consume less fuel, they also come with an extra 3 inches of legroom which can be very confortable for bigger customers or for long flights. Customers flying usually get hungry thousands of feet about the ground, that is where Jet Blues quality service comes in. They offer quality beverages and snacks with a variety of choices for completely free of charge, which most airlines lack. Along with comfortable leather ...view middle of the document...
Jet Blue offers many things that other airlines dont, and if they do they are pretty pricy. Jet blue offers free variety of snacks and beverages. Leather seating with extra leg room for everyone and also attached to every headrest theres an own entertainment system for each and every single person added with free satellite television including over a hundred channels. For laptop and smart phone users there is also free wi-fi service thousands of feet above the ground. This customer satisfaction based airlines really show interest in each and every person they fly with.
3) Production concept bet fits Jet Blue due to all their products which are available in affordable prices or below market prices. Affordable tickets and extras involved in the purchase with the benifits offered by the airline.
4) Jet Blurle brings a lot of values to the table. Most importantly the customer service, make customers feel welcomed to a warm place. Flight attendants are very happy to serve the customers as they are trained to do so. Captains greet the customers with a friendly welcom to everyone which can really brighten up days and bring out smiles. They offer a classy, confortable luxurious cabin with a low cost. Offering free snacks and beverages with free satellite television and free wi-fi. Which everyone has to love. They are true to their heritage as where for Jet Blue, the customer comes first.
5) Jet Blue is certainly going to continue being successful throgh out the years as they come. Jet Blue has the correct idea to draw customers to their side by the things they offers and most of all for cheaper fares than any other airlines. As Jet Blue continues to grow and expand their terminals throughout other countries, they will have a larger customer margin which will only make them more successful. Customers today knowing about the economic issues feel like if they want all the things such as food and beverages, leather seats with satellite televison and wifi they have to pay a fortune. However Jet Blue offers all of these for free and including cheaper fares than any other including SouthWest airlines. All in all Jet Blue offers better service with comfortability for less. Jet Blue is just starting to see success compared to how incredibly successful they will be in the future.