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Case Guide Layout Essay

557 words - 3 pages

The Progress of ThinkImpact

A Social Enterprise

The Walt Disney Company started as the Disney Brothers Studio in 1923. The firm’s de facto mascot, Mickey Mouse, made his cartoon debut in 1928. Mickey went on to make history two cartoons later in “Steamboat Willie,” the first cartoon with a soundtrack. The firm produced the first animated feature film, “Snow White and the Seven Dwarves,” in 1937. Walt Disney Productions went public in 1940.

The firm began its foray into theme parks in 1955, when it opened Disneyland in Anaheim, California. Disney World followed in Florida in 1971. Soon afterward, Disney began to eye foreign markets.

ThinkImpact

History
Oriental Land Co. was established in 1960 as a land-reclamation company in partnership with Mitsui Real Estate, the Keisei Railway and Asahi Land Co. (later acquired by Mitsui).[i] At that time, Mitsui Real Estate ...view middle of the document...

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History
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Appendix A: Tokyo Disneyland – Performance

References

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[i] Herbling, D. & Maina, W. (2013) “Luxury Brands Flock to Kenya as Middle Class Tastes Grow,” Business Daily Africa, August 1: http://www.businessdailyafrica.com/Corporate-News/Luxury-brands-flock-to-Kenya-as-middle-class-tastes-grow/-/539550/1934324/-/s73b7dz/-/index.html.
[ii] International Monetary Fund (2014) “Kenya Poised to Reap Rewards of Prudent Politics,” IMFSurvey Magazine, October 2: http://www.imf.org/external/pubs/ft/survey/so/2014/car092914a.htm.

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March 31, 2015

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All Text:
Times New Roman 12, Normal

Section Title:
Arial 14, Bold

Sub-Section Title:
Arial 12, Bold

Body:
Single Spacing;
Blank Line Paragraph Breaks;
No Indents;
Full Justify

Sources:
Place citations at the end of the sentence in which you are citing someone else’s data source.
(Use “Insert Endnote” function)

Sub-sub-Section Title:
Arial 12, Bold, Italics

Disclaimer Text (Footnote p.1 only):
Arial 9, Italics,
Full Justify

Disclaimer Line (p.1 only):
Wt 0.5

Appendix Title:
Arial 14, Bold,
Center Justify

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Page Numbers (all pages except p.1):
Times New Roman,
12, in parentheses

References:
Please use ENDNOTES at the end of the document (i.e., Insert Endnote). Do not use footnotes at the bottom of the page.

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