This website uses cookies to ensure you have the best experience. Learn more

Case Analysis Rcc

2410 words - 10 pages

Royal Caribbean Cruises Ltd.
Step 1
Vision statement
Our vision is to empower and enable our Employees to deliver the best vacation experience for our Guests, thereby generating superior returns for our shareholders and enhancing the well-being of our Communities.
Mission statement
We always provide services with a friendly greeting and smile. We anticipate the needs of our customers. We take ownership of any problem that is brought to our attention. We are loyal to Royal Caribbean and Celebrity and strive for continuous improvement in everything we do.
Objectives
Royal Caribbean Cruise (RCC) ultimate objective is to maximize long-term shareholders value.
Strategies
RCC strategy ...view middle of the document...

30 | 3 | 0.90 | 4 | 1.20 | 2 | 0.60 |
Advertising | 0.20 | 3 | 0.60 | 4 | 0.80 | 1 | 0.20 |
Revenue Expectation | 0.10 | 3 | 0.30 | 4 | 0.40 | 3 | 0.30 |
Financial Position | 0.10 | 4 | 0.40 | 4 | 0.40 | 3 | 0.30 |
Customer satisfaction | 0.10 | 3 | 0.30 | 3 | 0.30 | 3 | 0.30 |
International expansion | 0.10 | 3 | 0.30 | 4 | 0.40 | 2 | 0.30 |
Cruise Entertainment | 0.10 | 3 | 0.30 | 3 | 0.30 | 3 | 0.30 |
Price comparative | 0.10 | 2 | 0.20 | 2 | 0.20 | 2 | 0.20 |
TOTAL | 1.00 | | 3.30 | | 3.80 | | 2.50 |

According to the Matrix, it is evident that Carnival Cruise is dominating the market. Carnival Cruise has 50% market share and it generates much more profits then RCC. Therefore, RCC should not try to overtake Carnival rather be more efficient in their operations than Carnival. In Addition, Norwegian Cruise does not seem to be a big threat to RCC.

Step 5
Opportunities | Weight | Rating | Weighted Score |
Construction of new mega-ships creating publicity | 0.10 | 4 | 0.40 |
European Market | 0.10 | 2 | 0.20 |
Increase in online booking by customers | 0.07 | 4 | 0.28 |
Increase in social media popularity | 0.03 | 3 | 0.09 |
Six primary cruise line brands | 0.08 | 3 | 0.24 |
Asia’s large population market | 0.05 | 2 | 0.10 |
Moderate growth in the U.S. economy | 0.07 | 3 | 0.21 |

Threats | Weight | Rating | Weighted |
Cruise ships are heavily regulated | 0.10 | 4 | 0.40 |
Different countries have different laws and regulations | 0.09 | 3 | 0.27 |
Environmental impacts of large ships | 0.04 | 3 | 0.12 |
MARPOL laws and regulations | 0.11 | 3 | 0.33 |
Rising fuel costs | 0.07 | 3 | 0.21 |
Slow recovering world financial crisis | 0.03 | 3 | 0.09 |
More efficient competitors | 0.06 | 2 | 0.12 |
TOTAL | 1.00 | | 3.06 |

According to the EFE Matrix value of 3.06, I would have to say that the company is responding in an outstanding way to existing opportunities and threats in its industry.
Step 6
Strengths
* Strong Market Position
* Brand Recognition
* Increasing Revenue over last 5 quarters
* Customer Satisfaction
* 2nd biggest Cruise liner by Market Share
* 2 new high class ships on order
* Different Cruise lines from its competitors lines
Weaknesses
* Primarily targeting higher income customers.
* Political unrest in the Mediterranean
* Piracy off the African coast reduced the demand
* Recent Shipwrecks decreased the demand
* Dependency on high cost fuel
* Expansion into unknown markets (EU, Asia)

Step 7
Strengths | Weight | Rating | Weighted Score |
Strong Market Position | 0.10 | 4 | 0.40 |
Brand Recognition | 0.10 | 3 | 0.30 |
Increasing Revenue over last 5 quarters | 0.09 | 4 | 0.36 |
Customer Satisfaction | 0.04 | 3 | 0.12 |
2nd biggest Cruise liner by Market Share | 0.04 | 3 | 0.12 |
2 new high class ships on order | 0.07 | 3 | 0.21 |
Different Cruise lines...

Other Papers Like Case Analysis Rcc

Freedom And Responsibility Essay

2141 words - 9 pages amendment is “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercises thereof” (Jordan, 1999). Therefore, the first amendment states citizens have freedom of religion and exercises of the religion. The article entitled “Lawsuit alleges FBI violated Muslims’ freedom of religion,” published by Jerry Markon, Washington Post Staff Writer, justifies the detailed case of the FBI surveillance targeting Muslims for

Hate Crime Laws Essay

2348 words - 10 pages Death of James Byrd”). While this particular case may give the appearance that perpetrators of hate crimes receive appropriate punishment, almost a decade later, one particular case demonstrates the inequity in the application of hate crime punishments: In 2007, Sean Kennedy of Charleston, South Carolina, left a bar around 3:45 am and was confronted by Stephen Moller, who called him a “faggot” and then punched him so hard in the face that his

Rational Emotional Behavior Therapy Case Study Conceptualization And Treatment Plan

2140 words - 9 pages Rational Emotional Behavior Therapy Case Study of Sarah: A Conceptualization and Treatment Plan Rational emotive behavior therapy, REBT, was developed by Albert Ellis and holds the central belief that the events in our lives do not cause our disturbances but that they are instead caused by our view of the events (Murdock, 2009). Murdock (2009) states that “people are seen as responsible for their behavior” (p. 279) but, because they are

Holidays In Albania

1636 words - 7 pages Have you ever thought about having exciting and incredibly cheap vacations? Albania might be the right choice. According to My Travel Guide, Albania is ranked the fourth among ten places worth visiting in Eastern Europe (“Top 10 Eastern European Destinations”). One can encounter three kinds of vacations in this Mediterranean country: winter, summer, and cultural. The ideal places to spend your winter vacations are the Albanian Alps. They are

A Heart Of Darkness

1748 words - 7 pages In this short story, there are frequent significant subject and ideas that make the story, "A Heart of Darkness," by Joseph Conrad, and haunting novel. The main theme is absolute white power over the natives. The theme validates the corruption, and the dependence caused by the white people as they took over the Congo. White men were giving all the power; they had no self-control, and in the end they did not use wisely. The white men became

The Aspects Of Vulnerability Among The Exploited In Medical Research

2287 words - 10 pages proceeding examples. The Willowbrook Hepatitis Studies was a case in which individual rights were severed and respect for one’s autonomy was lost. In 1947, in Staten Island, NY, Willowbrook was opened. Willowbrook State School was a state-funded institution for developmentally disabled children intended to accommodate approximately 4,000. By 1965, that number reached a population high of about 6,000. This high population mixed with a short staff led

The Hitchhiker’S Guide To The Galaxy

1171 words - 5 pages The Hitchhiker’s Guide to the Galaxy As the human race makes life-changing discoveries, it is made apparent that there is always more to learn as the universe, instead of becoming familiar, is becoming absurd. The Hitchhiker’s Guide to the Galaxy, written by Douglas Adams, as well as the 2005 film adaption, portrays absurdity to be an all-encompassing system in the universe. Through the introduction and attempt to understand lack of reason, the

The Ford Motor Company Wage Increase Of 1914 And The Theory Of Incentives And Efficiency Wages

1252 words - 6 pages doubling these wages can only be justified if, in some other way, it generates an equal or superior amount of value (either through a better product, lower costs, or both). According to the theory of incentives and efficiency wages, this is indeed the case, and Henry Ford even asserted that this decision was one of the best-cost cutting judgements they ever made (Raff and Summers 1987). This paper will outline the history of Ford Motor’s 1914

Historical Analysis Of The Economical Breakthroughs Of The Industrial Revolution

1396 words - 6 pages A Historical Analysis of the Economical Breakthroughs of the Industrial Revolution During the Industrial Revolution, many elements of society experienced huge breakthroughs that would change the way they functioned forever. Economics were definitely one of them. With many new inventions and many factories appearing, many, many, more resources were being created than ever before. Also, all of the revenue from these resources was being given

Leadership Portrayed in Monologue from Shakespeare’s Henry V

1214 words - 5 pages for their family and their country’s reputation. (Jacqueline and Milton, 2012)In real life case, a successful leader usually has good communication skill when talk to followers, people cannot influence their team members without connect communication to them. Language is a most powerful tool used by leader to manage and influence people in different industries. (Seargeant, 2009) Henry’s speech with unlimited energy and confidence, he cheers up

Cuba Civil Rights

1906 words - 8 pages Oct 2013. "World Report 2013 Cuba."Human Rights Watch.Human Rights Watch, 2013.Web. 14 Oct 2013. Wylie, Lana. "The Special Case of Cuba."International Journal 67.3 (2012): 661-84. ProQuest.Web. 9 Oct. 2013. "2012 Human Rights Reports: Cuba." U.S Department of State Diplomacy in Action.Bureau of Public Affairs, 19 04 2013.Web. 14 Oct 2013.

Related Essays

California Milk Board Advisory Essay

7739 words - 31 pages that are creatively and consistently executed over time; and 3) additions to infrastructure (both production capacity and knowledge dissemination programs) that support the strategic plan. The many noteworthy aspects of the Real California Cheese (RCC) program include: • • • • • The research that went into development of the long-term strategy How well the tactics implemented the strategy The thoroughness of the plans and pervasive attention to

Conveyor Foundations Essay

1929 words - 8 pages Rectification of coal conveyor foundations : A Case Study BY Bhakt Raj Sharma, Deepak.B.Amin, Sr. Manager(Civil & Structural) Sr. Project Engineer GR. II Projects GR. II Projects Larsen & Toubro Limited Larsen & Toubro Limited SYNOPSIS Proper compaction of soil during back-filling is very often neglected in large projects being executed under tight schedules. Very often this leads to

Cert Iv In Tae Essay

5882 words - 24 pages of the topic or theoretical content, and ensure consistency in the information that is delivered to the whole group. (2) Guided facilitation of individual and group learning activities / group work/ case studies - This training methods allowed learners to engage in experiential learning and be actively engaged. Sometimes, tasks appear easy to perform when you watch someone do them, but when you go to undertake the activity yourself, it is not as

Financial Analysis

4839 words - 20 pages they can meet . The design project is due the first day of reading week. Term paper: Only a limited number of topics are covered in the course. The term paper allows each student to explore other topics in quantitative asset management as applied to other asset classes. There will be ample flexibility in selecting a topic for the paper. A case study is acceptable. Initial proposals for topics are due before the class on February 16