Case Analysis, Apple, Inc

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Case Analysis, Apple Inc.

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This case analysis is written to analyze the topic of Strategic Management and answering the question of why it is critical to the success of an organization in meeting its goals and mission. This analysis will address the major issues surrounding the organization or individuals involved with the organization, will identify alternate courses of action to address the issues identified with a decision/recommendation for action.
Once called Apple Computer and historically know for its Macintosh personal computers (PC) line, Apple Computer dropped the latter part of its name in 2007 ...view middle of the document...

Four years later Apple introduced Macintosh; because of the Mac’s slow processor speed and lack of competitive software, the sales were limited. The approval of Macs came back when Apple was able to control the only significant alternative, in hardware and software to what was prevailing at the time, IBM-compatible standard. As IBM’s prices dropped, Macs were overpriced. After some time, Apple and IBM formed several joint ventures, Taligent and Kaleida to name a few. Sculley worked hard to drive costs down and sustain Apple’s profitability, he was promoted to Chairman and a few months later, left the company for good. When the iMac went out to three hundred million Apples image was back again, even though Steve Jobs was making terrific strides, Acer and Dell were in the game and catching up with the new Intel processors just as Windows 7 was emerging. With the introduction of the iPod, Apple was able to reach seventy percent of the U.S. market along with the IPhone 3G reaching twenty-two markets (Yoffie & Slind, 2008, p. 22).
Alternative courses of action could have been for the executives as a whole to revisit their mission statement, the definition of strategic management (realizing that it is critical to an organization meeting its goals and mission), and initially actively looking at Apple’s strengths, weaknesses, opportunities, and threats.
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Being innovative is something that Apple began to do, had this been incorporated into their processes along with communicating the strategic goal to the employees and how they impact the big picture, several of the issues that the organization ran into could have been avoided.
“A critical lesson to be learned is that the development of an organization’s strategy is a process unique to every organization. The process of setting an organization’s strategy should be the driving force in the establishment of Apple, Inc’s HR policies, programs, and practices” (Mello, 2011,...

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