Case Analysis 3 - Personal Navigation Devices (PNDs)
1. Why have Personal Navigation Devices become popular? What technologies are required to facilitate the success of PNDs?
PND’s have become very popular in both handheld and vehicle models. These personal devices allow the users to not only determine where they need to go but also where they are and most have a memory which allows the user to save locations to their favorites. If they are connected to the internet they can be updated regularly with new locations to search for within their memory like restaurant’s, gas stations, and various other stores and community locations. PND’s work using GPS navigation satellites to gain their respective GSP coordinates. With these coordinates the internal system can place them ...view middle of the document...
They normally come equipped with forest roads and other off the beaten track maps that the vehicle models do not contain. To win in this market the PND manufacturers need to be able to give simple but robust features along with a reasonable price structure that will enable the average user to be able to afford them.
3. What will be a likely future for PNDs?
PND’s for the vehicle will slowly be replaced with factory placed navigation systems that have already begun to emerge in the market while pedestrians are now using their cell phones as the PND which uses cell towers to triangulate their position and the higher end smartphones using both cell towers and GPS satellites. Where the PND’s will continue to flourish will be the rugged handheld models for campers, hunters and hikers. These will be the devices that do not require a cell tower to be nearby and rely 100% on the GPS satellites for their location finding.
4. Apply as many TCOs to Personal Navigation Devices as possible.
Given a company situation be able to describe the industry dynamics of technological innovation.
Garmin has been able to rise to the top of the market with their PND’s through innovation in creating a product that is mobile in nature and durable for the end users.
Given a company situation be able to determine whether and how to protect its technological innovations.
Garmin can protect its products through the use of patents on their designs.
Given an organizational and industry context, identify the core technological competencies of the organization.
Garmin has the core technological competencies of creating useful robust navigational devices for all users.
Discover which GPS are top-rated. (n.d.). Retrieved 10 2, 2011, from consumerreports.org: http://web.consumerreports.org/gps/v2/index.html?EXTKEY=SG72E00&CMP=KNC-CROELECG&HBX_OU=50&HBX_PK=gps_reviews_ratings