Case Analysis

544 words - 3 pages

Question
Walt Disney Company has four major strategic business units: movies (Touchstone), theme parks, consumer products, and television (primarily cable). Place each of these SBUs on the BCG matrix based on your knowledge of them.

Answer
By analyzing online data and discussion in pairs, we came to the conclusion that the stars are the movies; the cash cows are the theme parks; the dogs are the television; and the question marks are the consumer products.
We believe that movies are stars, because it fits the definition of the star——a large market share and high business growth rate. According to some statistics of recent 3 years, there are more than 3 Disney movies on in China in the first half of each year. In 2010, Alice's ...view middle of the document...

To begin with, Disney created the theme park. It is definitely a brand new area that no one has reached before, so it is a dominant business in the industry. Although Disney has many opponents, such as Universal, it is obvious that Disney is the leader of the industry with a large market share. Also because of its original design, people of different ages, from different countries, can enjoy their time in the theme parks. In addition, the brand effect and the cartoon star effect create a best environment so that investments in advertising and plant expansion are no longer required. According to the data from Disney’s official website, the theme park is the main resource of the income and most of the revenue from theme parks is used to produce movies, so it can milk itself to invest in other riskier businesses.
We place the consumer products in the question mark, because they are risky and could fail. Although Disney has a variety of products from food to cosmetics, they are all sold with Disney cartoon patterns which aim at young children. That is to say, we buy them only for temporary interest instead of real demands. So these products now have only a small market share due to its limited consumer groups and other strong competitors who focus on one or two types of products.
At last, the television (primarily cable) becomes the dog. First of all, it is out-of-date. Although it has a channel in the United States, it is only known for the Americans. From the global point of view, it has only a small share of a slow-growth market. As the development of science and technology, media network is now playing a more and more important role in the industry. The cable television is no longer competitive compared with the media network and provides little profit for the corporation.

Other Papers Like Case Analysis

Case Analysis

714 words - 3 pages Case Analysis 1. Receiving a Holiday Gift 1. For the first case, it is clearly stated that a supplier sends a basket of expensive food stuffs to our home during Christmas. By applying principle of love we would be kind enough to appreciate the basket of expensive foodstuffs given to us. We would thank the supplier for that beautiful card and gift given to us for Christmas. After appreciating the token we would ask him the reason and

Case Analysis

1029 words - 5 pages information about price setting and profitability analysis for each of the five room types: ocean front, ocean view, pool side, one bedroom and two bedroom suites, CCOR has gathered additional information to help it determine the cost for each occupied room. Les Broom, the accounting manager, assembled the following data. The data includes information on the four annual resource costs taken directly from CCOR’s accounting reports, as well as

Case Analysis

827 words - 4 pages materials cost it the best kind of strategy in order to maintain the a good position in the marlet especially with intense competition. Attendance Sheet on Case Analysis 1: Home-Style Cookies | June 19, 2012 | Dawn Pastorfide | P | Roi Vincent Ponce | P | Rachel Ondangan | P | Shamarden Merrace Santiago | P | John Francis Reyes | P | Sol Christian Sayre | P | Jebron Partosa | P |

Case Analysis - 778 words

778 words - 4 pages Case This research tries to prove that negotiation classes improve the overall ability and performance of today’s managers. It attempts to exemplify that when students are introduced to typical negotiation- training courses, which integrated the principles of instructional design believed they had improved their negotiating skills and confidence, adapted more integrative conflict management styles, and implemented their newfound skills in

Case Analysis - 773 words

773 words - 4 pages Air Force Case Analysis After reading “The Culture of the U.S. Air Force and its Impact on a Mobile Training Team” case, I came to the realization that there is a serious on going distribution and deployment problem within the United States military. The military seems to be operating under the system justification theory which essentially says to do things the same because that’s how it has always been done. Unfortunately, that doesn’t

Case Analysis - 2016 words

2016 words - 9 pages beyond the United States into international markets. Costco’s top competition is Sam’s Club. While Sam’s Club may have more warehouse stores, Costco has a larger customer base, giving it the edge in the discount/variety stores industry. Analysis: Current Ratio: Costco 2011 - 1.14 Industry Average - 1.18 The current ratio describes a company’s ability to meet short-term, or current, liabilities. Costco’s current ratio is greater than one and thus it

Case Analysis - 1044 words

1044 words - 5 pages new campus recruiter must assure Monica Corralis and the company that everything would be arranged in time. The company, ABC Inc is faced with organizational challenges and the new campus recruiter Carl Robins is faced with the effort of repairing them. Case Study Analysis Background In early April Carl Robins, a new recruiter for ABC Inc. successfully hired 15 new employees to work for the operations supervisor which at

Case Analysis - 1538 words

1538 words - 7 pages its business and image and grown with over 100 employees. It faced possible bankruptcy but somehow managed to survive it, took the advantage of the capital markets with one of the first market-priced IPOs and brought itself a tremendous growth in its business. “It is our vision at Infosys, to create world-class leaders who will be at the forefront of business and technology in today's competitive marketplace.” CASE ANALYSIS 1. What

Case Analysis - 5600 words

5600 words - 23 pages CASE STUDY 1 – MCDONALD’S Industry Analysis – Understanding the External Environment Step 1 – definition of industry, its value chain and industry segments Industry | Industry segment | Product segment | Restaurant | Informal Eating Out (IEO) | Fast food | Step 2 – Industry life cycle Maturity 1. Growth rate reduced, revenue increased at a decreasing rate?? 2. Emphasis on cost control and/or product differentiation/market

Case Analysis - 1111 words

1111 words - 5 pages Adrianne N. Porter COMM/215 November 3, 2014 William Morgan Case Analysis Introduction Mr. Robins, the new recruiter for ABC, Inc. after being successful in the recruitment of 15 new employee trainees, failed to plan for basic training needs of a seminar he is responsible for presenting to the new trainees. His major problems are his lack of attention to detailed planning and taking for granted that this planning has been

Case Analysis - 1040 words

1040 words - 5 pages Case Write-up: Mount Everest Mar. 20. 2014 Problem Statement If Hall and Fischer had developed a better group cohesiveness before and during the expedition, then the tragedy would not have happened, which more lives would be saved. Analysis Adventure Consultants and Mountain Madness, which were led by two of the greatly experienced high-altitude climbers Rob Hall and Scott Fischer, climbed Mount Everest in 1996. Twenty-three members

Related Essays

Case Analysis 1094 Words

1094 words - 5 pages Case Analysis Toyota Case Analysis   I. Viewpoint         For further analysis of this case, Ms. Rivera as a Marketing Manager is responsible to solve the dealing problem.   II. Time Context         In the year 1990’s different problem occurred.   Toyota reduced part defects by 84%. It also reduced the ratio of inventories to sales by 35% versus 6%. III. Objectives   a. To be able to implement the marketing strategy used in the said case

Case Analysis 2159 Words

2159 words - 9 pages personal involvement in problem solving; • To reinforce theoretical learning in the course and provide the opportunity to evaluate critically previously learned theories; • To bring about an awareness of the constraints in decision making; and • To integrate the knowledge and skills gained studying the diverse areas within an administrative studies or business program. A METHOD OF CASE ANALYSIS There are many different methods that can be used to

Case Analysis 669 Words

669 words - 3 pages Sources of Information for Case Writing and Analysis The primary sources for case study research are the University Library and the Worldwide Web. A summary of their resources is listed below. I. The University Library The typical University library provides a valuable collection of databases useful for both primary and secondary data collection on a company or industry. Some of the leading information databases are as follows: 1. Macro

Case Analysis 943 Words

943 words - 4 pages CASE ANALYSIS #1: McDonald’s “Seniors” Restaurant In the study of the briefing of the McDonald’s Restaurant, there are positives to the problem and negatives towards the problem. A McDonald’s in a city crowded with seniors are overwhelmed with senior customers during the early hours of the day. The senior come in as a meeting area where they eat and commune at the restaurant. The number of seniors that come in, crowds the dining area