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Case Analysis 1 Apple Computer

1174 words - 5 pages

1. What were some of Apple’s biggest successes and failures? Describe why.

iTunes was announced in January 2001 as an all-in-one digital music program. iTunes immediately made an impact on a dying music industry as it brought a different approach to how consumers purchase music. The music consumer industry had been going through a change in how music was being used in terms of devices. Consumers were utilizing digital technology devices to download songs instead of using CD's. iTunes was a way for consumers to personalize their music experience within a downloadable software application. iTunes allows users to download MP3, use Internet Radio, write CD's and purchase songs from ...view middle of the document...

In particular, iPhone 4 users were complaining about dropped phone calls and the response of Apple was that you need to hold the phone a certain way. This was a slap in the face to the consumers and I think it drove the non-faithful Apple users to different service providers. Apple should not question their users, but rather fix the devices that were selling as they were less than reliable.

2. How much of Apple’s success can be linked directly back to its culture? Why?

I think 100% of Apple's success can be linked back to its aggressive cut throat culture. Apple's approach was described by Google’s CEO Eric Schmidt as "irredeemably evil, behaving more like an old-fashioned industrial titan than a different-thinking business of the future" (Halliday). Apple was struggling in 1997 and they took an approach to business to become a leader in the industry no matter the relationship with some of the industry giants (Google, Intel, and Dell). Apple late CEO Steve Jobs was an extreme micro-manager that demanded their employees meet his exact standards. Apple's employees would labor tirelessly to please Jobs but he did have the coddling management style that would foster drive within his employees. Jobs vision was won through forcefulness and perseverance and was sometimes won through a hard-fought process, meaning that employee’s feelings were irrelevant. Jobs approach to business through intimidation made his employees produce through fear they would be fired. "Robert Sutton's 2007 book "The No Asshole Rule", spoke out against workplace tyrants but made an exception for Jobs: "He inspires effort and creativity from his people, by demeaning many people and making some cry. But, he added that "He was always right"" (Halliday). Although Jobs was not a typical CEO, his management style brought Apple from a company of the past, to a premiere competitive industry giant.

3. How do the actions of Apple apply to the TCOs

Of the six (6) TCOs described in the course syllabus, I feel that Apple’s actions apply to all but one (1) of the TCOs.

TCO (A) Given a company situation be able to describe the industry dynamics of technological innovation: Apple has made dramatic advancement since CEO Steve Jobs took over the organization in 1997, in that they have produced some of the leading edge technology that has situated them for continued innovation many years into the future.

TCO (B) Given a company situation be able to determine whether and how to protect its technological innovations: Apple’s...

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