This website uses cookies to ensure you have the best experience. Learn more

Carnival Cruise Lines Essay

1266 words - 6 pages

Although sea voyages have held an aura of mystique for centuries, only in recent decades have the general masses been able to experience open seas and exotic ports of call as a purely recreational activity. Cruises, i.e., sea voyages for pleasure, offer passengers the convenience of an assigned cabin as they sail along a fixed itinerary that concludes at their original point of sea embarkation. Almost everything about the entire cruise industry is international, from the routes traveled to the use of flags of convenience to the locations of shipyards to the staffing of vessels. By far the largest cruise competitor is Carnival Corp., which claims more than 40 percent of the global cruise ...view middle of the document...

2. What specific steps have Carnival Cruise Lines taken to benefit from global societal changes? Carnival has responded to global environmental changes in a variety of ways. Because a ship is highly vulnerable to terrorist acts, Carnival has instituted very strict security measures. It has also implemented strict health and safety measures. Carnival has dealt with economic recessions by offering shorter cruises that embark closer to home and with times of economic prosperity by offering longer cruises that incorporate more exotic destinations. It minimizes staffing costs by sourcing employees on a global basis. In addition, across its various lines, Carnival offers a wide variety of themes, classes of service, and destinations. 3. What are some of the differences by country that affect the operations of cruise lines? Political/legal, geographic, economic, and sociocultural differences all affect the operations of cruise lines, which are truly international in nature. For example, most shipping lines choose to flag their vessels in countries such as Liberia, Mongolia, or Panama because of the lower taxes and less stringent employment
practices required by the laws of those countries. Relatively few countries (Finland, France, Germany, Italy, Japan, and South Korea, for example) have shipyards capable of building cruise ships. Consequently, governments (e.g., Italy) may choose to subsidize the ship-building industry in order to secure contracts for their domestic firms. The favorable location of the Caribbean/Bahamas and the Hawaiian Islands makes them busy destinations year round, while Alaska is strictly a seasonal favorite. Because of their professional skills and fluency in English, Philippine workers comprise nearly a third of the seamen worldwide. Yet many other crew members also come from Eastern Europe, Vietnam, and China. Finally, in addition to the fact that many ships are designed to accommodate the economic realities of the mass market, others are specifically designed to appeal to the cultural preferences of their clientele (e.g., Costa, based in Italy, offers a distinctive Italian flavor). 4. Although most cruise line passengers are from the United States, the average number of vacation days taken by U.S. residents is lower than in most other high-income countries. For instance, the number is 13 days per year in the United States as compared to 42 days in Italy, 37 in France, 35 in Germany, and 25 in Japan. How might the cruise lines increase sales to people outside the United States? Given that the majority of people in the targeted income segment ($20,000-$60,000 per year) have yet to take a cruise, the major task confronting the cruise line industry is one of marketing. In addition to promoting the many appealing features of its various cruises and lines throughout the developed world and selected developing countries, Carnival...

Other Papers Like Carnival Cruise Lines

Case Study

423 words - 2 pages Carnival Cruise Lines 1-3. The global forces that have contributed to the growth of cruise-line industry are the nationality of competitors. Companies can obtain ‘flags of convenience’ from about 30 different countries, and travel to many different ports. This can tend to make it easier for companies to be based out of other countries and save money on taxes and such. 1-4. Legally, Carnival is a Panamanian company, and Carnival’s revenue is

Carnival Corporation Case Study

1337 words - 6 pages to the industry. Additionally, cruise lines have historically been subject to heavy M&A activity, and Carnival sometimes competes to acquire even more share. The cruise line industry has relatively high competitor diversity and a moderate level of product differentiation. Carnival and Royal Caribbean are each more than 3x the size of the next largest competitor. Smaller cruise lines tend to specialize in options for a

Walmart Goes South

2220 words - 9 pages Carnival Cruise Lines: Exploiting a Sea of Global Opportunity I must go down to the seas again, for the call of the running tide Is a wild call and a clear  call that may not be denied         –– John Masefield, The Seekers I n recent years, the call of the sea has spurred the cruise business. Sea voyage, of course, have had an aura of mystique for centuries, but only in recent decades has the experience of the open sea and exotic ports of

Carnival Cruise Line

1017 words - 5 pages A cruise line should be more than just a means of traveling across the sea on a ship full of music and fine dining; passengers should have a fun, exciting, and unforgettable excursion. Carnival Cruise Lines strives to deliver such an experience to each and every passenger that boards their ship. With a wide variety of activities that range from night time parties and gambling for adults, viewing areas to observe fine art, romantic settings, and

International Business

789 words - 4 pages . What specific steps have Carnival Cruise Lines taken to benefit from global societal changes? First, it provides the customers with safe environment, great entertainment, and healthy food. In a word, it ensures the safety of the people. Apart from that, Carnival has dealt with economic recessions by offering shorter cruises that embark closer to home and with times of economic prosperity by offering longer cruises that incorporate more exotic

Case Analysis: Micky Arison and the Costa Concordia Tragedy

860 words - 4 pages lines named under Carnival Corporation. When the cruise ship crisis was reported he chose to stay in Miami and leave the immediate response decisions to the executives of that division as to avoid becoming a distraction in Italy (“Arison on Costa”). While another of the cruise ships under his domain was stranded at sea with diminishing resources Arison was publicly seen attending a Miami basketball game (Young). He was criticized for that

Organization Suffers Image Impacts

1020 words - 5 pages January 18, 2012 Organization Suffers Image Impact In the past few weeks the news has been filled with countless articles on the Costa Concordia cruise ship disaster. This comes at a time when cruise lines were experiencing profits industry-wide. Since the passenger cruise ship tragically ran aground on Friday, January 13, 2012, a number of negative impacts have resulted and can be attributed to the Costa Concordia disaster off the

Case Analysis Rcc

2410 words - 10 pages factor | RCC, Ltd. | Carnival | Norwegian Cruise | | Weight | Rating | Score | Rating | Score | Rating | Score | Market Share | 0.30 | 3 | 0.90 | 4 | 1.20 | 2 | 0.60 | Advertising | 0.20 | 3 | 0.60 | 4 | 0.80 | 1 | 0.20 | Revenue Expectation | 0.10 | 3 | 0.30 | 4 | 0.40 | 3 | 0.30 | Financial Position | 0.10 | 4 | 0.40 | 4 | 0.40 | 3 | 0.30 | Customer satisfaction | 0.10 | 3 | 0.30 | 3 | 0.30 | 3 | 0.30

Project Management

1941 words - 8 pages | 4.18 | Thomson Celebration | 4.15 | Oriana | 4.14 | Aurora | 4.14 | Independence of the Seas | 4.13 | Tags: Cruise line industry statistics? Top rated cruise lines? Top cruise line destinations? Cruise industry sales statistics? current state of the cruise industry ? how many people take a cruise each year ? total number of cruise ship deaths while at sea drowning cruise ship falling overboard carnival cruise ship ratings ? meditaranean

Argue Paper

2127 words - 9 pages ://www.cruisecritic.com/articles.cfm?ID=668> Cruiseweb.com. 26 April 2009. Cruise Lines International Association. 26 April 2009 <http://www.cruiseweb.com/CARNIVAL-TRIUMPH-ACCOMMODATION.HTM> Iglucruise.com. 1998-2009. IGLU.COM LTD. 26 April 2009 <http://www.iglucruise.com/carnival-triumph.cfm> Jamaica-tour.com. 2005-2009. Jamaica Travel Guide. 26 April 2009 <http://www.jamaicatour.com/dunn-river-falls-jamaica.htm> Sandals.com. 26 April 2009. Sandals Resorts. <http://www.sandals.com/general/entertainment.cfm>

Best Cruise Ship

2406 words - 10 pages guests can sleep outdoors on a Balinese bed. This is high-end, casual, all-inclusive relaxation for those who would never consider a Vegas-like shipboard atmosphere. In fact, Sea Dream is ideal for those who have never wanted to cruise, The line takes it’s tag line, “the world’s largest yachts” seriously. While several smaller, luxury lines claim they visit off-the-beaten path ports, Sea Dream really delivers on that promise. The new Adriatic

Related Essays

Carnival Cruise Lines Case Essay

1542 words - 7 pages . However this also rapidly transformed the market and brands like Carnival Cruise lines emerged. Carnival cruises is the market leader in the low-price cruise market. They strategically achieved this position by emphasizing on-board activities, and targeting a relatively younger cruiser. However, after acquiring 24 percent of the berth space in North America, it has plateaued in being able to set itself apart from its competitors. The case in

Carnival Cruise Lines Essay

1079 words - 5 pages forced to respond to the new market conditions by developing sea travel for the middle class, i.e., cruises. In addition, all-inclusive prices, a wide range of on-board and on-shore offerings, and the additional safety and security measures provided by the cruise industry have proven very attractive in light of recent political and socio-economic events. 2. What specific steps have Carnival Cruise Lines taken to benefit from global societal

Carnival Cruise Lines: Exploiting A Sea Of Global Opportunity

1126 words - 5 pages Question 1,2,5 in International Business Environments and Operations, Fifteenth Edition Carnival Cruise Lines: Exploiting a Sea of Global Opportunity. Summary: The case has given us the definition of Cruise, as well as the history of Cruise. Nowadays, there are 2 biggest companies: Carnival and Royal Caribbean nominated the Cruise Industry with total of 72% of the market. By far, Carnival is the bigger than Royal Caribbean. Furthermore

The Fun Ship Experience At Carnival Cruise Lines

2747 words - 11 pages CASE # 1: THE FUN SHIP EXPERIENCE AT CARNIVAL CRUISE LINES Case Problem / Executive Summary From it's acquisition of the Mardi Gras and the founding of the company in 1972 by Ted Arison, Carnival Cruise Lines has constantly invented and reinvented the concept of cruise vacations that are affordable and 'fun', making the option of cruise travel one that has become increasingly viable for a wide variety of vacationers. Despite being